SoFi (SOFI) EVP Kelli Keough sells 9,468 shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

SoFi Technologies executive Kelli Keough reported a planned stock sale under a pre-set trading plan. On January 20, 2026, Keough sold 9,468 shares of SoFi common stock at a weighted average price of $25.7496 per share, with individual trade prices ranging from $25.3100 to $26.3300. The transaction was coded as a sale of non-derivative common stock and was executed under a Rule 10b5-1 trading plan adopted on July 30, 2025, which is designed to allow insiders to sell shares according to a pre-arranged schedule. After this sale, Keough beneficially owned 303,480 shares of SoFi common stock in direct ownership.

Insider Trade Summary

Net Seller: 9,468 shares ($243,797)

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 9,468 shs ($244K)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,468	$25.7496	$244K

Holdings After Transaction: Common Stock — 303,480 shares (Direct)

Footnotes (1)

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025. The reported transactions were executed in multiple trades. The sale price of $25.7496 reported in Column 4 is the weighted average sale price for the 9,468 shares sold by the Reporting Person within a range of $25.3100 to $26.3300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/20/2026		S		9,468(1)	D	$25.7496(2)	303,480	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $25.7496 reported in Column 4 is the weighted average sale price for the 9,468 shares sold by the Reporting Person within a range of $25.3100 to $26.3300 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	01/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did SoFi (SOFI) executive Kelli Keough report?

Kelli Keough, EVP, GBUL, SIPS at SoFi Technologies (SOFI), reported a sale of 9,468 shares of common stock on January 20, 2026, as shown in a Form 4 filing.

At what price did Kelli Keough sell SoFi (SOFI) shares in this Form 4?

The filing reports a weighted average sale price of $25.7496 per share for the 9,468 shares sold, with individual trade prices ranging from $25.3100 to $26.3300.

How many SoFi (SOFI) shares does Kelli Keough own after the reported sale?

Following the reported transaction, Kelli Keough beneficially owned 303,480 shares of SoFi common stock, held in direct ownership.

Was the SoFi (SOFI) insider sale by Kelli Keough part of a Rule 10b5-1 plan?

Yes. The filing states that the sale was completed under a Rule 10b5-1 Trading Plan adopted by Kelli Keough on July 30, 2025.

Were Kelli Keough’s SoFi (SOFI) share sales executed in a single trade or multiple trades?

The Form 4 explains that the reported sale was executed in multiple trades, with the reported $25.7496 price representing the weighted average across those trades.

What type of security did Kelli Keough sell in the SoFi (SOFI) Form 4 filing?

The transaction involved SoFi Technologies common stock reported as a non-derivative security in Table I of the Form 4.