SoFi (SOFI) EVP sells 9,742 shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

SoFi Technologies executive Kelli Keough sold 9,742 shares of common stock in an open-market transaction. The sale occurred on March 20, 2026 at a weighted average price of $16.9438 per share, with individual trade prices ranging from $16.7000 to $17.3600 per share.

After this transaction, Keough directly holds 343,026 shares of SoFi Technologies common stock. The sale was completed under a pre-arranged Rule 10b5-1 trading plan adopted by Keough on July 30, 2025, indicating it was scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 9,742 shares ($165,066)

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 9,742 shs ($165K)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,742	$16.9438	$165K

Holdings After Transaction: Common Stock — 343,026 shares (Direct)

Footnotes (1)

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025. The reported transactions were executed in multiple trades. The sale price of $16.9438 reported in Column 4 is the weighted average sale price for the 9,742 shares sold by the Reporting Person within a range of $16.7000 to $17.3600 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/20/2026		S		9,742(1)	D	$16.9438(2)	343,026	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $16.9438 reported in Column 4 is the weighted average sale price for the 9,742 shares sold by the Reporting Person within a range of $16.7000 to $17.3600 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	03/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did SoFi (SOFI) executive Kelli Keough report in this Form 4?

Kelli Keough reported an open-market sale of 9,742 shares of SoFi common stock. The transaction was executed at a weighted average price of $16.9438 per share, with multiple trades within a disclosed price range on March 20, 2026.

How many SoFi (SOFI) shares did Kelli Keough sell and at what price?

Kelli Keough sold 9,742 shares of SoFi common stock. The filing lists a weighted average sale price of $16.9438 per share, with individual trades occurring between $16.7000 and $17.3600 per share during the transaction date.

How many SoFi (SOFI) shares does Kelli Keough hold after this transaction?

Following the reported sale, Kelli Keough directly holds 343,026 shares of SoFi common stock. This post-transaction holding is disclosed in the Form 4 and reflects her remaining direct ownership after the 9,742 shares were sold.

Was Kelli Keough’s SoFi (SOFI) stock sale under a Rule 10b5-1 plan?

Yes, the Form 4 states the sale was completed under a Rule 10b5-1 trading plan. The plan was adopted by Kelli Keough on July 30, 2025, meaning the trades were pre-arranged rather than initiated spontaneously in response to market conditions.

What price range is disclosed for Kelli Keough’s SoFi (SOFI) stock sale?

The filing explains that the 9,742 shares were sold in multiple trades. It reports a weighted average price of $16.9438 per share, with individual transaction prices ranging from $16.7000 to $17.3600 per share during the March 20, 2026 trading session.

What role does Kelli Keough hold at SoFi (SOFI) in this Form 4?

The Form 4 identifies Kelli Keough as an officer of SoFi Technologies, serving as EVP, GBUL, SIPS. This indicates she is a senior executive, and her transactions in SoFi common stock are required to be reported under insider trading disclosure rules.