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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) is set to enhance its brand visibility during Super Bowl LVI with significant marketing initiatives. These include a two-page ad in USA TODAY, partnerships with NFL personalities on Radio Row, and sponsorship of Shaq's Fun House, expected to generate tens of millions of impressions. Additionally, the company will support the Stars & Stripes Bowl, honoring wounded warriors. CMO Tom Hutchison emphasizes this marketing strategy as a key opportunity for brand growth and engagement across major national platforms.
The Alkaline Water Company (NASDAQ: WTER) announced the availability of its Alkaline88 1-Gallon and 1-Liter bottles at over 220 Meijer Express locations across the Midwest. This partnership is expected to significantly drive the company’s growth in convenience store channels for fiscal 2023, similar to the impact seen from last year's grocery channel expansions. According to a Nielsen report from January 2022, Alkaline88 became the fastest-growing among the top ten enhanced water brands in the U.S. and ranked 8th overall. The company anticipates further growth with Meijer.
The Alkaline Water Company (NASDAQ: WTER) is expanding its market presence by introducing Alkaline88® 1-gallon and 3-liter bottles in over 400 Stop & Shop locations across Massachusetts, Connecticut, Rhode Island, Downstate New York, and Northern New Jersey. This expansion aims to capitalize on the supermarket chain's reach to nearly 30 million residents. The company anticipates this move will significantly boost revenue growth for fiscal 2023. Previously, Alkaline88® products have gained traction in other Ahold Delhaize chains, and the company's leadership emphasizes a commitment to market excellence.
The Alkaline Water Company (NASDAQ: WTER) reported robust growth in its Alkaline88® brand, achieving a 46.4% year-over-year sales increase for the 13-week period ending
The Alkaline Water Company (NASDAQ: WTER) has expanded its Direct Store Delivery (DSD) networks, adding over 600 stores in the Southwest and a total of 1,200 new c-stores in the past six months. The company, known for its Alkaline88® product, credits its DSD partners, Hensley Beverage and Nevada Beverage Company, for this growth. The company plans to further extend its DSD strategy into the Northeast and Northwest markets. The convenience store sector for enhanced waters generated over $1.4 billion in sales in 2020, indicating significant growth potential.
The Alkaline Water Company (NASDAQ: WTER) has announced that its Alkaline88 products will be available in over 370 Maverik convenience stores across 12 western states. This partnership aims to boost market share in key regions and cater to health-conscious consumers, particularly travelers. The flagship one-gallon bottles will be sold in these locations. CEO Ricky Wright emphasized that this strategy aligns with expanding the company's presence in both Southwest and Northwest markets, leveraging Maverik's strong retail reputation.
The Alkaline Water Company (NASDAQ: WTER) is launching A88CBD FreshCap powered by Vessl to three distributors, enabling distribution to thousands of retail locations across states like Colorado, Texas, and Illinois. This rollout comes after a successful product launch at recent tradeshows. The CBD beverage market is projected to reach $2 billion by 2026, and the company aims to expand into additional states, leveraging its reputation and distributor partnerships. CEO Ricky Wright expressed optimism about the product's performance based on positive consumer feedback.
The Alkaline Water Company (NASDAQ: WTER) announced its sponsorship of The Sports Illustrated Awards, featuring its product Alkaline88 as the exclusive bottled water. The event will recognize athletes and sports moments, hosted by DJ Khaled, and includes significant awards presented by Shaquille O’Neal and celebrated tennis icon Billie Jean King. The partnership with ABG Entertainment aims to strengthen brand visibility. The awards are set for December 7, 2021, at 8 p.m. ET, broadcast live from the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
The Alkaline Water Company (NASDAQ: WTER) reported significant early success from its preliminary Direct-Store-Delivery (DSD) partnerships. This initiative, involving Hensley Beverage, Nevada Beverage, and Mahaska, has added thousands of convenience stores to its retail footprint. Notably, sales through Hensley reached 578% of the Q2 forecast for fiscal 2022, highlighting robust brand penetration. The company aims to expand its presence further in the C-store channel, currently serving less than 20% of the market, valued at $1.4 billion last year, and is exploring additional DSD networks in the Northeast and Northwest.
The Alkaline Water Company (NASDAQ: WTER) has announced a new advertising campaign in Times Square, New York City, starting Thanksgiving 2021 and running through December 31, 2022. The campaign features Alkaline88® ads displayed on four massive digital billboards, totaling 8,500 square feet, reaching over 50 million visitors annually. CEO Ricky Wright highlighted that this increased visibility should enhance brand awareness and drive revenue growth in the Northeast, where their products are available in national retailers and through online delivery.
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