Alkaline88® 2-Liter Now Available in Rite Aid Stores

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announces the expansion of its Alkaline88® offerings, with over 2,300 Rite Aid stores now stocking its 2-liter product. This new addition complements the existing 1-gallon size already available, enhancing brand accessibility across 17 states. CEO Frank Lazaran noted that this expansion aligns with the increasing demand for their products, indicating potential topline growth and an improving bottom line due to optimized production and distribution strategies.

Positive

• Expansion of Alkaline88® products to over 2,300 Rite Aid locations.
• Increased accessibility of Alkaline88® products in 17 states.
• Anticipated topline growth driven by rising demand.
• Improving bottom line expected from production and distribution optimization.

Negative

• None.

More Than 2,300 Rite Aid Stores Will Now Carry the Aklaline88® 2-Liter and 1-Gallon

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that its Alkaline88^® 2-Liter product will now be available in more than 2,300 Rite Aid retail pharmacy stores across 17 states. The 2-liter bottle joins the Alkaline88^® 1-gallon on the shelves of one of the nation’s leading drugstore chains.

“Alkaline88^® drinkers will now be able to find our convenient 2-liter bottle in more than 2,300 Rite Aid stores around the country,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Adding another Alkaline88 product to this premium drugstore chain which already carries our best-selling 1-gallon shows the strong expansion of our brand. Just in time for the summer heat, Alkaline88 has now added additional UPCs in over 10,000 retail locations of existing clients across the country. Our topline growth driven by this increased demand should be accompanied by a steadily improving bottom line thanks to the continued optimization of our production and distribution.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company’s topline growth driven by this increased demand should be accompanied by a steadily improving bottom line thanks to the continued optimization of the Company’s production and distribution.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220706005241/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What recent expansion did The Alkaline Water Company (WTER) announce?

The Alkaline Water Company announced that over 2,300 Rite Aid stores will now carry its Alkaline88® 2-liter product, expanding its presence across 17 states.

How many Rite Aid stores will carry Alkaline Water Company's products?

More than 2,300 Rite Aid stores will now carry the Alkaline Water Company's Alkaline88® 2-liter and 1-gallon products.

What is the anticipated impact of the new product availability on WTER's growth?

The Company anticipates that the increased product availability will drive topline growth and improve the bottom line due to optimized production and distribution.

Which product sizes are now available at Rite Aid?

Rite Aid will now carry both the 2-liter and 1-gallon sizes of Alkaline88®.