The Alkaline Water Company CEO Issues Open Letter to Shareholders on Progress Within Two Distinct Growth Opportunities
The Alkaline Water Company (OTC: WTER) announced its strategic initiatives through an open letter from returning CEO Ricky Wright. The company plans to capitalize on two growth opportunities in the alkaline water market: pH-enhanced purified water and naturally alkaline spring waters. The strategy focuses on three main areas: developing a nationwide co-packing network, enhancing market position through Form 211 filing with FINRA, and rebuilding distribution networks.
Under Wright's previous leadership (2012-2022), WTER expanded to over 75,000 stores nationwide, becoming the largest independent enhanced water company in the country. The company aims to leverage existing relationships with suppliers, brokers, and distributors to rebuild its market presence across all trade channels.
The Alkaline Water Company (OTC: WTER) ha annunciato le sue iniziative strategiche attraverso una lettera aperta del CEO Ricky Wright, recentemente tornato. L'azienda prevede di capitalizzare su due opportunità di crescita nel mercato dell'acqua alcalina: acqua purificata con pH migliorato e acque minerali naturalmente alcaline. La strategia si concentra su tre aree principali: sviluppo di una rete di co-packing a livello nazionale, miglioramento della posizione di mercato tramite la registrazione del modulo 211 presso la FINRA e ricostruzione delle reti di distribuzione.
Sotto la precedente leadership di Wright (2012-2022), WTER è stata ampliata in oltre 75.000 negozi a livello nazionale, diventando la più grande azienda indipendente di acqua potenziata nel paese. L’azienda mira a sfruttare le relazioni esistenti con fornitori, broker e distributori per ricostruire la sua presenza di mercato attraverso tutti i canali commerciali.
The Alkaline Water Company (OTC: WTER) anunció sus iniciativas estratégicas a través de una carta abierta del CEO Ricky Wright, quien regresa a la compañía. La empresa planea capitalizar dos oportunidades de crecimiento en el mercado del agua alcalina: agua purificada con pH mejorado y aguas minerales naturalmente alcalinas. La estrategia se centra en tres áreas principales: desarrollo de una red de co-packing a nivel nacional, mejora de la posición en el mercado mediante la presentación del formulario 211 ante la FINRA y reconstrucción de redes de distribución.
Bajo el liderazgo anterior de Wright (2012-2022), WTER se expandió a más de 75,000 tiendas en todo el país, convirtiéndose en la mayor empresa independiente de agua mejorada en el país. La empresa busca aprovechar las relaciones existentes con proveedores, corredores y distribuidores para reconstruir su presencia en el mercado a través de todos los canales comerciales.
The Alkaline Water Company (OTC: WTER)는 복귀한 CEO Ricky Wright의 공개 서한을 통해 전략적 이니셔티브를 발표했습니다. 이 회사는 알칼리수 시장에서 두 가지 성장 기회를 활용할 계획입니다: pH가 개선된 정수 및 자연적으로 알칼리성인 샘물. 이 전략은 세 가지 주요 영역에 중점을 두고 있습니다: 전국적인 공동 포장 네트워크 개발, FINRA에 대한 양식 211 제출을 통한 시장 위치 향상, 유통 네트워크 재구축.
Wright의 이전 리더십 하에 (2012-2022), WTER는 전국적으로 75,000개 이상의 매장으로 확장되었으며, 미국에서 가장 큰 독립 강화 수돗물 회사가 되었습니다. 이 회사는 유통 채널 전반에 걸쳐 시장 내 존재감을 재건하기 위해 기존 공급업체, 중개인 및 유통업체와의 관계를 활용할 계획입니다.
The Alkaline Water Company (OTC: WTER) a annoncé ses initiatives stratégiques à travers une lettre ouverte de son PDG Ricky Wright, qui fait son retour. L'entreprise prévoit de tirer parti de deux opportunités de croissance sur le marché de l'eau alcaline : de l'eau purifiée améliorée en pH et des eaux de source naturellement alcalines. La stratégie se concentre sur trois domaines principaux : le développement d'un réseau de co-packing à l'échelle nationale, l'amélioration de la position sur le marché par le biais du dépôt du formulaire 211 auprès de la FINRA, et la reconstruction des réseaux de distribution.
Sous la direction précédente de Wright (2012-2022), WTER s'est étendue à plus de 75 000 magasins à l'échelle nationale, devenant ainsi la plus grande entreprise indépendante d'eau améliorée du pays. L'entreprise vise à tirer parti des relations existantes avec les fournisseurs, les courtiers et les distributeurs pour reconstruire sa présence sur le marché à travers tous les canaux commerciaux.
The Alkaline Water Company (OTC: WTER) gab seine strategischen Initiativen über einen offenen Brief von CEO Ricky Wright bekannt, der zurückkehrt. Das Unternehmen plant, zwei Wachstumschancen im Markt für alkalisches Wasser zu nutzen: pH-verbessertes gereinigtes Wasser und natürlich alkalisches Quellwasser. Die Strategie konzentriert sich auf drei Hauptbereiche: Entwicklung eines landesweiten Co-Packing-Netzwerks, Verbesserung der Marktposition durch Einreichung des Formulars 211 bei der FINRA und Wiederaufbau der Vertriebsnetze.
Unter Wrights vorheriger Führung (2012-2022) expandierte WTER auf über 75.000 Geschäfte im ganzen Land und wurde das größte unabhängige Unternehmen für verbessertes Wasser im Land. Das Unternehmen zielt darauf ab, bestehende Beziehungen zu Lieferanten, Brokern und Vertriebshändlern zu nutzen, um seine Marktpräsenz über alle Handelskanäle hinweg wieder aufzubauen.
- Previous track record of expanding to 75,000 stores nationwide
- Strategic co-packing partnerships being established near key markets
- Planned Form 211 filing to enable strategic acquisitions
- Operating in a fragmented market with consolidation opportunities
- Need to rebuild distribution network indicates previous loss of market presence
- Currently trading on OTC markets, suggesting reduced market visibility
SCOTTSDALE, Ariz., Dec. 11, 2024 (GLOBE NEWSWIRE) -- The Alkaline Water Company, Inc. (OTC: WTER), today issued an open letter from Ricky Wright, Chief Executive Officer, to shareholders discussing the Company’s progress to date with the advancement of the business model and the future plans for WTER. The full letter is published below:
Dear Shareholders,
I am excited to address our valued shareholders as I return to The Alkaline Water Company. From 2012 through 2022, we successfully established alkaline water as a recognized beverage category. Today, I am eager to share our path forward in this thriving billion-dollar market.
The alkaline water market offers two distinct growth opportunities: pH-enhanced purified water and naturally alkaline spring waters. Both segments are experiencing strong consumer demand and remain highly fragmented. This fragmentation presents a unique opportunity for strategic consolidation and significant growth.
Our immediate strategic initiatives include:
1. Co-Packing Network Development
We have initiated discussions with strategic co-packing partners nationwide. These relationships were built during our previous growth phase. The facilities are located near key markets. They are capable of bottling Alkaline Water across all formats, from single-serve to multi-gallon packages.
2. Market Position Enhancement
We are preparing to file our Form 211 application with FINRA with an appropriate market maker. This will establish eligibility for proprietary broker-dealer quotations and continuous market making. This crucial step will enhance our ability to execute strategic acquisitions.
3. Distribution Network Rebuilding
We are reconnecting with our established network of suppliers, brokers, and distributors. Their industry expertise and market reach will help us rebuild our presence across all trade channels.
Under my previous leadership, we expanded to over 75,000 stores nationwide. We became the largest independent enhanced water company in the country. The time away has provided valuable perspective on our achievements and areas for improvement. These insights position us well for our next growth phase.
The country's increasing focus on health and wellness creates the perfect environment for our return. We understand this market. We know how to build brands. Most importantly, we know how to create value in this industry. Our mission remains clear - to provide consumers with premium water products that contribute to their wellness journey.
We have overcome the hurdles in the past and I am deeply committed to rebuilding The Alkaline Water Company into an industry leader. With your support. We look forward to sharing our progress.
Sincerely,
Ricky Wright
President and CEO
The Alkaline Water Company, Inc.
Disclaimer Regarding Forward Looking Statements
Certain statements that we make may constitute "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include information concerning future strategic objectives, business prospects, anticipated savings, financial results (including expenses, earnings, liquidity, cash flow and capital expenditures), industry or market conditions, demand for and pricing of our products, acquisitions and divestitures, anticipated results of litigation and regulatory developments or general economic conditions. In addition, words such as "believes," "expects," "anticipates," "intends," "plans," "estimates," "projects," "forecasts," and future or conditional verbs such as "will," "may," "could," "should," and "would," as well as any other statement that necessarily depends on future events, are intended to identify forward-looking statements. Forward-looking statements are not guarantees, and they involve risks, uncertainties, and assumptions. Although we make such statements based on assumptions that we believe to be reasonable, there can be no assurance that actual results will not differ materially from those expressed in the forward-looking statements. We caution investors not to rely unduly on any forward-looking statements.
About The Alkaline Water Company, Inc.
The Alkaline Water Company, Inc., are the developers of Alkaline - a purified alkaline water, enhanced with Himalayan rock salt and engineered for a smooth and delicious taste.
Company contact:
5524 North 51st Avenue
Glendale, Arizona 85301
Telephone: (877)-255-9837
Website: www.thealkalinewaterco.com
Email: info@thealkalinewaterco.com
Source: The Alkaline Water Company, Inc
FAQ
What are the main strategic initiatives announced by WTER in December 2024?
How many stores did WTER previously serve under Ricky Wright's leadership?
What are the two growth opportunities WTER is targeting in the alkaline water market?
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