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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) reported significant early success from its preliminary Direct-Store-Delivery (DSD) partnerships. This initiative, involving Hensley Beverage, Nevada Beverage, and Mahaska, has added thousands of convenience stores to its retail footprint. Notably, sales through Hensley reached 578% of the Q2 forecast for fiscal 2022, highlighting robust brand penetration. The company aims to expand its presence further in the C-store channel, currently serving less than 20% of the market, valued at $1.4 billion last year, and is exploring additional DSD networks in the Northeast and Northwest.
The Alkaline Water Company (NASDAQ: WTER) has announced a new advertising campaign in Times Square, New York City, starting Thanksgiving 2021 and running through December 31, 2022. The campaign features Alkaline88® ads displayed on four massive digital billboards, totaling 8,500 square feet, reaching over 50 million visitors annually. CEO Ricky Wright highlighted that this increased visibility should enhance brand awareness and drive revenue growth in the Northeast, where their products are available in national retailers and through online delivery.
The Alkaline Water Company (NASDAQ: WTER) has partnered with iDEAL Hospitality Partners Group to enhance sales in the non-commercial hospitality channel. This collaboration leverages iDEAL's extensive industry experience to promote the Alkaline88® brand across hotels, casinos, and other venues. The partnership aims to capitalize on the growing demand for premium alkaline water, with plans for significant announcements anticipated in early 2024. This strategic move reflects the company's commitment to establishing Alkaline88® as a key player in the hospitality market.
The Alkaline Water Company (WTER) reported record revenue of
The Alkaline Water Company (NASDAQ: WTER) announced a teleconference on November 9, 2021, at 4:30 PM ET to discuss financial results for the second quarter ending September 30, 2021. President and CEO Richard Wright and CFO David Guarino will detail operational highlights and the outlook for the remainder of fiscal year 2022. A press release summarizing the results will be made available after market close on the same day and can be accessed on the company’s website. A replay will also be accessible starting the same evening.
The Alkaline Water Company Inc. (NASDAQ: WTER) has announced a partnership with R&M Royal Palms Beverage Co., Ltd to distribute Alkaline88® and A88 Infused® products in Canada. This move expands the company's international presence, building on its successful growth in the U.S. and Mexico. R&M will handle distribution to various retail chains across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The partnership aims to introduce Alkaline88's unique offerings to the Canadian market, leveraging R&M's extensive retail network.
The Alkaline Water Company (NASDAQ: WTER) has announced a significant revenue potential from entering the warehouse club channel, following initial orders of Alkaline88® products at 587 Sam's Clubs. The company has received reorders, indicating strong consumer demand and retention. President and CEO Ricky Wright noted the company's logistics capabilities and expanded co-packing network will support continued supply. The company anticipates healthy revenue growth from this channel in fiscal 2022, emphasizing the club channel's role in boosting bottled water sales.
The Alkaline Water Company (NASDAQ: WTER) has launched a new marketing campaign featuring Shaquille O'Neal to promote its product, Alkaline88®. The commercials, which began airing on October 22, will be showcased across various platforms, including television and digital media. President and CEO Ricky Wright expressed enthusiasm about making Alkaline88 a household name. The campaign focuses on high-impact TV and digital advertising to gauge consumer reactions as the product is widely available in premier grocery chains. This initiative aims to enhance brand awareness and consumer engagement.
The Alkaline Water Company (NASDAQ: WTER) announces the distribution of its products, Alkaline88®, in 350 GNC retail locations across the U.S. These 1-liter and 2-liter bottles will be available in refrigerated coolers, enhancing visibility and accessibility. This partnership aligns with the company's revenue goals for fiscal 2022 and aims to leverage GNC's extensive health and wellness market presence. GNC's CEO expressed excitement over the collaboration, recognizing the growth potential of enhanced water products.
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