The Alkaline Water Company Sends Its First Orders of A88CBD™ FreshCap™ Powered by Vessl® to Multiple Distributors

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) is launching A88CBD FreshCap powered by Vessl to three distributors, enabling distribution to thousands of retail locations across states like Colorado, Texas, and Illinois. This rollout comes after a successful product launch at recent tradeshows. The CBD beverage market is projected to reach $2 billion by 2026, and the company aims to expand into additional states, leveraging its reputation and distributor partnerships. CEO Ricky Wright expressed optimism about the product's performance based on positive consumer feedback.

Positive

• Launching A88CBD FreshCap to three distributors for broad retail access.
• Projected CBD beverage market growth to $2 billion by 2026.
• Positive initial feedback indicates strong consumer interest.

Negative

• None.

The A88CBD FreshCap Powered by Vessl Will Be Available to Thousands of Stores Across a Dozen States

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is sending the first orders for its brand-new A88CBD™ FreshCap™ powered by Vessl^® to three distributors—DPI Rocky Mountain (DPI), Mahaska, and BettermentRS. These distributors will make the product available to thousands of retail clients in Colorado, Texas, Illinois, Oklahoma, Iowa, Kansas, Wyoming, New Mexico, Utah, Missouri, Nebraska, and South Dakota.

“After a very well-received product launch at major tradeshows this fall, we are now shipping our new A88CBD FreshCap by Vessl,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Our first shipments are destined for DPI Rocky Mountain in Colorado, BettermentRS in Texas, and Mahaska in Iowa. Combined, these great distributors service thousands of retail doors in a dozen states which have a total adult population of 50 million. Based on the strong feedback we’ve seen from category buyers and consumers alike, we anticipate that the A88CBD FreshCap will do very well in this initial rollout. As we gather data from this launch, we’ll continue to work with buyers in additional states like California and New York to take advantage of their large adult consumer base and favorable regulations. The CBD beverage category is projected to be $2 billion in 2026 and is very fragmented at the moment with no dominant leaders. We believe that our strong existing reputation with functional beverage category buyers, our partnerships with great distributors, and our amazing new lineup of A88CBD FreshCap products will drive our brand extension in this category over the coming years.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company anticipates that the A88CBD FreshCap will do very well in this initial rollout; that the Company will continue to work with buyers in additional states like California and New York to take advantage of their large adult consumer base and favorable regulations; that the CBD beverage category is projected to be $2 billion in 2026; and the Company believes that its strong existing reputation with functional beverage category buyers, its partnerships with great distributors, and its amazing new lineup of A88CBD FreshCap products will drive its brand extension in this category over the coming years.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211216005399/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the significance of the A88CBD FreshCap launch for WTER?

The A88CBD FreshCap launch is significant for WTER as it opens distribution channels to thousands of retail locations across multiple states, increasing market reach.

Which states will receive the A88CBD FreshCap product?

A88CBD FreshCap will be available in Colorado, Texas, Illinois, Oklahoma, Iowa, Kansas, Wyoming, New Mexico, Utah, Missouri, Nebraska, and South Dakota.

What is the projected market size for the CBD beverage category?

The CBD beverage category is projected to reach $2 billion by 2026.

How does WTER plan to expand beyond its current distribution?

WTER plans to expand by working with buyers in states like California and New York to tap into their large adult consumer base and favorable regulations.

What feedback has WTER received about the A88CBD FreshCap?

WTER has received strong feedback from category buyers and consumers, indicating a positive initial reception of the A88CBD FreshCap product.