The Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency

Rhea-AI Summary

The Alkaline Water Company (OTC: WTER) has announced a significant exclusive brokerage agreement with a major North American sales and marketing agency established in 1927. The partnership, effective April 2025, grants Alkaline88 access to over 11,000 retail locations through a network of 60,000 representatives.

The agreement enables distribution across multiple channels including supermarkets, club stores, convenience stores, drug retailers, and mass merchants. The agency serves more than 3,000 clients from emerging brands to category leaders, offering Alkaline88 access to key decision-makers at major retail chains.

CEO Ricky Wright highlighted this partnership as a strategic move to enhance the brand's presence in the premium water category and strengthen nationwide distribution.

Positive

• Exclusive partnership with major national agency provides access to 11,000+ retail locations
• Extensive distribution network through 60,000 representatives
• Access to key decision-makers at major retail chains
• Multi-channel distribution expansion opportunity

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• None.

SCOTTSDALE, Ariz., April 24, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced it has entered into an exclusive brokerage agreement with one of North America's largest and most respected sales and marketing agencies. The agreement went into effect this month, marking an important milestone in the Company's strategic growth initiative.

Strategic Collaboration

This agreement with a premier agency founded in 1927 will dramatically expand Alkaline88's retail presence across North America. With access to over 11,000 retail locations and a team of 60,000 representatives, this agreement positions our products to reach consumers through multiple channels including supermarkets, club stores, convenience stores, drug retailers, and mass merchants.

"We are thrilled to announce this new strategic brokerage agreement," stated Ricky Wright, CEO of The Alkaline Water Company. "Working with an agency that has this level of market penetration will significantly enhance our ability to reach consumers nationwide. Their extensive retail network and industry expertise are exactly what we need to strengthen Alkaline88's position in the premium water category."

National Expansion

The new agreement provides Alkaline88 with representation through one of the industry's most established agencies, which serves more than 3,000 clients ranging from emerging brands to category leaders. Known for their innovative sales approach and deep retailer relationships across all major channels, they offer Alkaline88 unparalleled access to key decision-makers at major retail chains.

The agreement represents a key component of The Alkaline Water Company's strategic growth plan, which focuses on building relationships with top-tier sales and marketing partners to enhance the brand's presence in markets nationwide.

"I want to thank our sales team for their work in securing this agreement," Wright added. "Their efforts have created an opportunity that will advance our national distribution strategy and reflects the commitment of our entire sales organization."

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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SOURCE The Alkaline Water Company, Inc.

FAQ

What is the scope of Alkaline Water Company's new brokerage agreement in April 2025?

The agreement provides access to over 11,000 retail locations through 60,000 representatives, covering multiple channels including supermarkets, club stores, convenience stores, drug retailers, and mass merchants.

How many clients does WTER's new brokerage partner serve?

The agency serves more than 3,000 clients, ranging from emerging brands to category leaders in the CPG industry.

When did WTER's new brokerage partner establish its operations?

The sales and marketing agency was founded in 1927, making it one of North America's most established agencies in the industry.

What retail channels will Alkaline88 products be distributed through under the new agreement?

The products will be distributed through supermarkets, club stores, convenience stores, drug retailers, and mass merchants across North America.