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The Alkaline Water Company Announces New Distribution Agreement with Major Arizona Beverage Distributor

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The Alkaline Water Company (OTC: WTER) has announced an exclusive distribution agreement with a major Arizona beverage distributor, marking a significant milestone in the company's strategic revitalization plan. The partnership provides access to over 9,000 retail locations across Arizona, including supermarkets, convenience stores, restaurants, bars, and stadiums.

The agreement enables distribution of Alkaline88's complete product lineup, including various package sizes from 500ml to 1-gallon. Implementation has already begun, with the first shipments leaving the distributor's centers this week. The partnership represents a key component of the company's market recovery strategy, focusing on rebuilding relationships with key distribution partners in markets where the brand previously showed strong performance.

The Alkaline Water Company (OTC: WTER) ha annunciato un accordo esclusivo di distribuzione con un importante distributore di bevande dell'Arizona, segnando un traguardo significativo nel piano strategico di rilancio dell'azienda. La partnership garantisce l'accesso a oltre 9.000 punti vendita in tutto lo stato, inclusi supermercati, negozi di convenienza, ristoranti, bar e stadi.

L'accordo consente la distribuzione dell'intera gamma di prodotti Alkaline88, con confezioni di diverse dimensioni, da 500 ml a 1 gallone. L'implementazione è già iniziata, con le prime spedizioni in uscita dai centri del distributore già questa settimana. La collaborazione rappresenta un elemento chiave della strategia di recupero del mercato dell'azienda, puntando a ricostruire i rapporti con i principali partner di distribuzione nei mercati dove il marchio aveva precedentemente ottenuto ottimi risultati.

The Alkaline Water Company (OTC: WTER) ha anunciado un acuerdo exclusivo de distribución con un importante distribuidor de bebidas en Arizona, marcando un hito significativo en el plan estratégico de revitalización de la empresa. La asociación ofrece acceso a más de 9,000 puntos de venta en todo Arizona, incluyendo supermercados, tiendas de conveniencia, restaurantes, bares y estadios.

El acuerdo permite la distribución de toda la línea de productos de Alkaline88, con presentaciones que van desde 500 ml hasta 1 galón. La implementación ya ha comenzado, con los primeros envíos saliendo de los centros del distribuidor esta semana. La asociación representa un componente clave de la estrategia de recuperación del mercado de la empresa, enfocándose en reconstruir relaciones con socios de distribución clave en mercados donde la marca tuvo un desempeño fuerte anteriormente.

The Alkaline Water Company (OTC: WTER)가 애리조나의 주요 음료 유통업체와 독점 유통 계약을 체결했다고 발표했으며, 이는 회사의 전략적 재활성화 계획에서 중요한 이정표를 의미합니다. 이 파트너십을 통해 슈퍼마켓, 편의점, 식당, 바, 경기장 등 애리조나 전역의 9,000개 이상의 소매점에 접근할 수 있게 되었습니다.

이번 계약은 500ml부터 1갤런까지 다양한 용량의 Alkaline88 전 제품 라인업 유통을 가능하게 합니다. 이미 실행이 시작되어 이번 주부터 유통업체 센터에서 첫 출하가 이루어지고 있습니다. 이 파트너십은 브랜드가 이전에 강력한 성과를 보였던 시장에서 핵심 유통 파트너와의 관계 재구축에 중점을 둔 회사의 시장 회복 전략의 핵심 요소입니다.

The Alkaline Water Company (OTC: WTER) a annoncé un accord de distribution exclusif avec un important distributeur de boissons de l'Arizona, marquant une étape majeure dans le plan stratégique de relance de l'entreprise. Ce partenariat offre un accès à plus de 9 000 points de vente à travers l'Arizona, incluant supermarchés, magasins de proximité, restaurants, bars et stades.

L'accord permet la distribution de l'ensemble de la gamme de produits Alkaline88, avec des formats allant de 500 ml à 1 gallon. La mise en œuvre a déjà commencé, les premières expéditions quittant les centres du distributeur cette semaine. Ce partenariat constitue un élément clé de la stratégie de redressement du marché de l'entreprise, visant à reconstruire les relations avec les principaux partenaires de distribution sur les marchés où la marque avait auparavant de bonnes performances.

The Alkaline Water Company (OTC: WTER) hat eine exklusive Vertriebsvereinbarung mit einem großen Getränkevertrieb in Arizona bekannt gegeben, die einen bedeutenden Meilenstein im strategischen Revitalisierungsplan des Unternehmens darstellt. Die Partnerschaft ermöglicht den Zugang zu über 9.000 Verkaufsstellen in ganz Arizona, darunter Supermärkte, Convenience Stores, Restaurants, Bars und Stadien.

Die Vereinbarung erlaubt die Distribution des vollständigen Produktportfolios von Alkaline88, einschließlich verschiedener Verpackungsgrößen von 500 ml bis 1 Gallone. Die Umsetzung hat bereits begonnen, die ersten Lieferungen verlassen diese Woche die Vertriebszentren. Die Partnerschaft ist ein zentraler Bestandteil der Markterholungsstrategie des Unternehmens, die darauf abzielt, die Beziehungen zu wichtigen Vertriebspartnern in Märkten wieder aufzubauen, in denen die Marke zuvor starke Leistungen gezeigt hat.

Positive
  • Secured exclusive distribution agreement reaching 9,000+ retail locations in Arizona
  • Immediate implementation with first shipments already dispatched
  • Full product line distribution across multiple retail channels
  • Strategic expansion in a previously successful market
Negative
  • to single state distribution (Arizona only)
  • Indicates need for market recovery and rebuilding of previous position

SCOTTSDALE, Ariz., April 23, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced it has entered into an exclusive distribution agreement with a leading beverage distributor in Arizona. The first shipments under this new agreement began this week, marking an important milestone in the Company's strategic revitalization plan.

Strategic Partnership

This partnership with a major Arizona-based distributor will dramatically expand Alkaline88's retail presence across the state. With access to over 9,000 retail locations throughout Arizona, this agreement positions our products to reach consumers through multiple channels including supermarkets, convenience stores, restaurants, bars, and stadiums.

"We are thrilled to announce this new strategic distribution partnership," stated Ricky Wright, CEO of The Alkaline Water Company. "As we continue to rebuild our market presence, working with a distributor that has this level of market penetration will significantly enhance our ability to reach consumers across Arizona. Their extensive distribution network and industry expertise are exactly what we need to help restore Alkaline88's position in the premium water category."

Regional Expansion

This partnership brings together two Arizona-based companies, creating a strong local synergy. With comprehensive coverage throughout Arizona, our new distribution partner will make Alkaline88's complete product lineup - including 1-gallon, 3-liter, 1-liter, 1.5-liter, 700ml, and 500ml packages - readily available to consumers throughout the state through their established retail relationships.

The agreement represents a key component of The Alkaline Water Company's strategic revitalization plan, which focuses on rebuilding relationships with key distribution partners to reestablish the brand's presence in markets where it previously demonstrated strong performance.

Immediate Implementation

The companies have already begun implementation of the distribution agreement, with the first shipments of Alkaline88 products leaving the distributor's centers this week. Consumers can expect to see expanded availability of Alkaline88's premium alkaline water products in stores throughout Arizona in the coming weeks.

"The speed with which we've been able to move from agreement to actual distribution is a testament to both companies' commitment to this partnership," Wright added. "This exclusive distribution arrangement for Arizona builds on our previous relationship and will help accelerate our strategic market recovery as we work to restore Alkaline88 in the region."

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. The company is currently working toward achieving full SEC reporting compliance with the engagement of a PCAOB-registered auditor.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Cision View original content:https://www.prnewswire.com/news-releases/the-alkaline-water-company-announces-new-distribution-agreement-with-major-arizona-beverage-distributor-302435407.html

SOURCE The Alkaline Water Company, Inc.

FAQ

What is the scope of The Alkaline Water Company's new distribution agreement in Arizona?

The exclusive distribution agreement provides access to over 9,000 retail locations across Arizona, including supermarkets, convenience stores, restaurants, bars, and stadiums.

When will Alkaline88 products be available in Arizona stores under the new distribution deal?

The first shipments began in April 2025, with expanded availability expected in stores throughout Arizona in the following weeks.

What product sizes will be distributed under WTER's new Arizona agreement?

The complete product lineup includes 1-gallon, 3-liter, 1-liter, 1.5-liter, 700ml, and 500ml packages.

How does this distribution agreement fit into WTER's overall business strategy?

The agreement is a key component of the company's strategic revitalization plan, focusing on rebuilding relationships with key distribution partners to reestablish the brand's presence in previous strong-performing markets.
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996.63k
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Beverages - Non-Alcoholic
Consumer Defensive
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United States
Scottsdale