National Convenience Chain Adds Alkaline88® to Over 600 Southwest Stores

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has expanded its Direct Store Delivery (DSD) networks, adding over 600 stores in the Southwest and a total of 1,200 new c-stores in the past six months. The company, known for its Alkaline88^® product, credits its DSD partners, Hensley Beverage and Nevada Beverage Company, for this growth. The company plans to further extend its DSD strategy into the Northeast and Northwest markets. The convenience store sector for enhanced waters generated over $1.4 billion in sales in 2020, indicating significant growth potential.

Positive

• Added over 600 c-stores in the Southwest, totaling 1,200 new locations in six months.
• Plans to expand DSD strategy into Northeast and Northwest markets.
• Strong sales potential indicated by the $1.4 billion market in enhanced water for c-stores.

Negative

• None.

Alkaline88^® Will expand Direct Store Delivery Networks to Northwest and Northeast Markets

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that, in the last month, the Company’s c-store presence has accelerated, adding over 600 stores of one of the country’s largest chains. The Southwest region’s Direct Store Delivery (DSD) network has now added over 1,200 new c-stores in the last six months. These additions have come through the successful rollout of the Company’s new DSD strategy with Hensley Beverage and Nevada Beverage Company. The Company plans for further DSD expansion this year.

“The addition in the Southwest region of over 600 new convenience stores of a major national chain proves that our DSD strategy is working,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Our Direct Store Delivery partners, Hensley and Nevada beverage, have done a great job at making that happen. In the past six months, we’ve added Alkaline88^® to 1,200 additional c-store locations in the Southwest, including national leaders in the channel. We now intend to expand our DSD strategy into the Northeast and Northwest, having a foothold in these top national c-store chains should allow us to rapidly capture market share in these areas of the country. Our DSD strategy will remain a major focus for our company this year. In 2020 c-store sold over $1.4 billion in enhanced water, which is one of the fastest growing products for the channel. The momentum Deliciously Smooth™ Alkaline88 is experiencing both in the c-store channel and our traditional retail channels is very exciting.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused™ brand. A88 Infused™ flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that Alkaline88^® Will expand Direct Store Delivery Networks to Northwest and Northeast Markets; that the Company plans for further DSD expansion this year; that the Company now intends to expand its DSD strategy into the Northeast and Northwest, having a foot hold in these top national c-store chains should allow the Company to rapidly capture market share in these areas of the country; and that the Company’s DSD strategy will remain a major focus for the Company this year.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220111005546/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What recent expansion has The Alkaline Water Company announced for their DSD network?

The Alkaline Water Company announced the addition of over 600 stores in the Southwest, expanding its DSD network to a total of 1,200 new c-stores in six months.

What markets is The Alkaline Water Company targeting with its DSD expansion?

The company is targeting expansion into the Northeast and Northwest markets with its DSD strategy.

How significant is the convenience store sector for enhanced waters according to the press release?

In 2020, the convenience store sector for enhanced waters generated over $1.4 billion in sales.

Which partners are involved in The Alkaline Water Company's DSD strategy?

The DSD strategy involves partners Hensley Beverage and Nevada Beverage Company.