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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (NASDAQ: WTER) announced the launch of its Alkaline88 1-gallon water product as a 4 Pack at 589 Sam's Clubs nationwide. This comes in response to the growing demand for premium water among Sam's Club's 40 million members. The product, known for its Deliciously Smooth taste, has been a top seller in grocery channels, ranking as the sixth best-selling value-added water product according to Nielsen data. The launch is expected to enhance the company's market presence and provide a value option for consumers.
The Alkaline Water Company (NASDAQ: WTER) has partnered with Europa Sports Partners to distribute its Alkaline88® products to fitness venues across the U.S. This agreement aims to enhance the availability of its alkaline water in gyms and health stores, with an initial rollout planned for Gold’s Gyms. CEO Ricky Wright highlighted the strong demand for Alkaline88® among fitness enthusiasts. The company emphasizes the importance of on-premise consumption for driving sales and aims for rapid expansion through Europa’s distribution network.
The Alkaline Water Company (NASDAQ: WTER) has partnered with Distribution Management (DM) to enhance its direct-to-consumer (D2C) fulfillment services. This partnership aims to enable 2-Day delivery of Alkaline88 products to 99% of U.S. households, improving customer experience and potentially reducing freight costs. The company reports strong recent e-commerce sales, indicating growth in this channel. The partnership is crucial for the company's expansion in e-commerce, supporting its goal to optimize fulfillment as it enters fiscal 2023.
The Alkaline Water Company (NASDAQ: WTER) announced the availability of its Alkaline88® 1-gallon product in over 250 military retail locations across the U.S., including 80 Navy Exchange stores and 170 Defense Commissary Agency commissaries. This expansion aims to serve military personnel and veterans, reflecting the brand's commitment to providing quality hydration. The company continues to seek opportunities to grow its presence in military channels, building upon its extensive retail network of 80,000 outlets nationwide.
The Alkaline Water Company (NASDAQ: WTER) announced a partnership with Bill’s Distributing for the distribution of its Alkaline88® water products in Alaska. This Direct-Store-Delivery (DSD) relationship aims to enhance the brand's presence and market penetration in the state. Bill's Distributing has over 30 years of experience in the beverage industry and will service major grocery chains, expanding Alkaline88® into various retail locations. This partnership is part of the company's broader strategy to increase market share and product availability across different channels.
The Alkaline Water Company (NASDAQ: WTER) has announced a new co-packing partnership with AZ Custom Bottled Water to enhance its production capabilities. This partnership aims to support the growing demand for the Alkaline88® FreshCap™ functional beverage line and other water products. AZ Custom Water, which began manufacturing for the company in 2021, is expected to play a key role in production on the West Coast, bolstering supply chain efficiency while meeting market demand.
The Alkaline Water Company (NASDAQ: WTER) announces that CEO Ricky Wright and Chairman Aaron Keay will participate in panels at the 34th Annual Roth Conference in Laguna Niguel, California on March 14. Keay’s panel focuses on Canadian market opportunities for growth investments from 12:30-1:25 PM PT, while Wright will discuss non-alcoholic beverages from 2:00-2:55 PM PT. The event includes various presentations from around 400 companies across diverse sectors, emphasizing the company’s commitment to innovative growth in the beverage market.
The Alkaline Water Company Inc. (WTER) announced a partnership with Columbia Distributing to distribute Alkaline88 throughout Washington, Oregon, and Idaho. This alliance aims to expand market share in the Northwest, leveraging Columbia's Direct-Store-Delivery model, which services 20,000 accounts in the region. The company plans to open a new copacker in the Northwest in Q1 to meet anticipated demand from this rollout. President Ricky Wright emphasized the significance of this partnership in reaching health-conscious consumers.
The Alkaline Water Company (WTER) has partnered with Source1 Purchasing to distribute its Alkaline88 products to over 20,000 hospitality accounts. This collaboration aims to tap into the lucrative multi-billion-dollar hospitality sector, targeting hotels, casinos, and universities. With the growing demand for premium alkaline water, this partnership is expected to enhance market penetration and accessibility. Source1's procurement solutions will facilitate easier access to Alkaline88 for its clients, providing a significant opportunity for growth.
The Alkaline Water Company (WTER) reported a record revenue of
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