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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (WTER) announced a partnership with Davis Elen Advertising to implement a national marketing campaign for its lifestyle brands, including Alkaline88® and A88CBD™. This collaboration aims to enhance the company’s profile and accelerate sales across its health and wellness product lines. The campaign is slated to launch in late fall 2020 and will encompass various media strategies including TV, radio, digital, and social platforms. The partnership marks a strategic step in the company's growth, solidifying its presence in over 70,000 retail locations.
The Alkaline Water Company (NASDAQ: WTER) announced a co-marketing partnership with The Alchemist’s Kitchen, an east coast CBD dispensary chain. The Alchemist's Kitchen will carry the entire range of A88CBD's topical and ingestible products in all three of its retail locations, enhancing A88CBD's market presence. The partnership includes an out-of-home advertising campaign launched on June 25, targeting key consumer demographics. Alkaline Water's goal is to establish itself as a leading CBD brand, aiming to expand its retail presence across over 72,000 potential store locations nationwide.
The Alkaline Water Company (NASDAQ: WTER) has launched a new direct-to-consumer e-commerce website, Alkaline88.com, to enhance its online sales capabilities. This initiative follows a remarkable 3,200% increase in e-commerce sales over the past three months, driven by changing consumer behaviors during the pandemic. The site will feature the full range of the company's products, including Alkaline88® waters and A88CBD™ offerings. To promote the launch, the company is offering a 20% discount on all products until September 22, 2020.
The Alkaline Water Company (NASDAQ: WTER) announced that its Alkaline88® brand was the #1 best-selling national brand at the 2020 KeHE Virtual 'Holidays of Hope Show.' This marks the second consecutive year of this achievement. The company has adapted quickly to virtual trade shows, with notable participation leading to significant orders from major natural food retailers, including Sprouts and Rouses. The event showcased innovative product assortments and solutions in a post-COVID-19 landscape, emphasizing the company's growing prominence in the natural beverage market.
The Alkaline Water Company Inc. (NASDAQ: WTER) has announced a partnership with KEHE and CA Fortune to distribute its eco-friendly 500-ml aluminum bottles across numerous warehouses.
CEO Richard A. Wright highlighted strong momentum in all product categories, particularly in the new single-serve line. The partnership aims to enhance the brand's reach among environmentally-conscious consumers, aligning with the Company’s strategy to become a trusted household brand. This development is expected to create significant shareholder value.
The Alkaline Water Company (NASDAQ: WTER) announced that it has regained compliance with NASDAQ's minimum bid price requirements for continued listing. The letter from NASDAQ confirmed that the company's stock closed at $1.00 or more for ten consecutive business days, from May 19 to June 2, 2020. This compliance allows the company to continue its listing on the Nasdaq Capital Market, marking a positive turnaround following prior concerns regarding its stock price.
The Alkaline Water Company (NASDAQ: WTER) announced that ShopRite will carry four flavors of its A88 Infused™ flavored water in all 280 locations. This move supports the company’s east-coast expansion and follows the addition of thousands of new retail locations, reaching about 70,000 nationwide. The company projects continued strong demand through the summer. The A88 Infused™ line features zero-calorie, all-natural flavors, including Blood Orange and Watermelon, and has secured commitments from over 12,500 retail stores.
The Alkaline Water Company (NASDAQ and CSE: WTER) has appointed Nicholas Salimbene as Director of Operations, bringing over a decade of bottled water industry experience, primarily from Primo Water. Salimbene will focus on operational efficiencies, oversee co-packing facilities, and support new packaging initiatives. The Company aims to expand into foodservice and hospitality channels while continuing to drive record revenues through its flagship brand, Alkaline88®. The appointment seeks to leverage strong demand and enhance growth strategies.
The Alkaline Water Company (NASDAQ: WTER) announced that its shares will start trading on the Canadian Securities Exchange (CSE) on May 19, 2020, following approval for the listing. This move is accompanied by the delisting of its shares from the TSX Venture Exchange, effective May 15, 2020. The transition aims to facilitate trade in Canadian dollars and strengthen market presence. The company's product lineup includes bottled alkaline water and CBD-infused products, marketed under Alkaline88®, A88™, and A88CBD™ brands.
The Alkaline Water Company (NASDAQ: WTER) has expanded its product line by launching A88CBD™ ingestible products, available on A88CBD.com and at Pure CBD stores in Los Angeles. The new lineup includes CBD-infused capsules, tinctures, gummies, and beverages. CEO Richard Wright highlighted the successful introduction of their A88CBD™ topical products and the increasing retailer demand for more CBD offerings. The company is focusing on enhancing its e-commerce presence with educational content and customer engagement features, aiming to solidify its position in the growing CBD market.
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