The Alkaline Water Company Enters New Partnership for On-Premise Health and Fitness Distribution

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) has partnered with Europa Sports Partners to distribute its Alkaline88® products to fitness venues across the U.S. This agreement aims to enhance the availability of its alkaline water in gyms and health stores, with an initial rollout planned for Gold’s Gyms. CEO Ricky Wright highlighted the strong demand for Alkaline88® among fitness enthusiasts. The company emphasizes the importance of on-premise consumption for driving sales and aims for rapid expansion through Europa’s distribution network.

Positive

• Partnership with Europa Sports Partners to distribute Alkaline88® products expands market reach.
• Initial rollout in Gold’s Gyms signals a strategic entry into popular fitness venues.

Negative

• None.

Europa Sports Partners Will Distribute Alkaline88^® Products to Gyms, Spas, and other Fitness Venues Around the Country

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announces today that it has entered into an agreement with Europa Sports Partners for the distribution of its Alkaline88^® products to health and fitness venues around the country.

“Deliciously Smooth™ Alkaline88® is a perfect beverage choice for fitness-minded consumers before, during, or after their workout,” said Ricky Wright, President and CEO of The Alkaline Water Company. “That is why we are so pleased to partner with Europa Sports Partners for the distribution of our products to health and fitness venues across the United States. On-premise consumption is a huge driver of dollar volume for bottled water. Europa will allow us to make Alkaline88 available to fitness enthusiasts looking for Smooth Hydration® while visiting their favorite gyms, health food stores, and specialty supplement retailers. We’re initiating this relationship with a rollout in Gold’s Gyms and looking to quickly expand through Europa’s distribution network.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Europa Sports:

Headquartered in Charlotte, NC, Europa Sports Partners is recognized as an industry leader in the distribution of nutritional and sports supplements, sports drinks, and accessories to mass market retailers, gyms, health food stores, and specialty supplement retailers. For more information, visit https://www.europasports.com/

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company is looking to quickly expand through Europa’s distribution network.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220407005022/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the significance of the partnership between the Alkaline Water Company and Europa Sports Partners?

The partnership allows for broader distribution of Alkaline88® in fitness venues, targeting health-conscious consumers.

When will the Alkaline Water Company begin distribution of Alkaline88® to gyms and spas?

The initial rollout is set to begin with Gold’s Gyms, with plans for quick expansion thereafter.

How does the partnership affect WTER's market strategy?

It enhances WTER's market presence by increasing product availability in key health and fitness locations.

What products will Europa Sports Partners distribute for WTER?

Europa Sports Partners will distribute Alkaline88®, the flagship alkaline water product of The Alkaline Water Company.