The Alkaline Water Company Continues to Expand Alkaline88® in Military Stores

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced the availability of its Alkaline88® 1-gallon product in over 250 military retail locations across the U.S., including 80 Navy Exchange stores and 170 Defense Commissary Agency commissaries. This expansion aims to serve military personnel and veterans, reflecting the brand's commitment to providing quality hydration. The company continues to seek opportunities to grow its presence in military channels, building upon its extensive retail network of 80,000 outlets nationwide.

Positive

• Increased accessibility of Alkaline88® 1-gallon in over 250 military retail locations.
• Expansion includes 80 Navy Exchange stores and 170 Defense Commissary Agency commissaries.
• Enhances brand visibility and potential sales among military personnel and veterans.

Negative

• None.

The Alkaline88® 1-Gallon Is Now Available in over 250 Military Retail Locations in the U.S.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that it has added the Alkaline88^® 1-gallon to 80 Navy Exchange Service Command (NEXCOM) stores. Additionally, the 1-gallon recently became a permanent item in 170 Defense Commissary Agency (DeCA) commissaries.

“We’re proud to now offer the country’s number-one-selling valued-added bulk water, the Alkaline88^® 1-gallon, to active and retired military personnel and honorably discharged veterans throughout the country,” said Ricky Wright, President and CEO of the Alkaline Water Company. “NEXCOM stores and DeCA commissaries are high-volume retailers serving millions of military shoppers. This opportunity came through the hard work of our sales team and our brokers. This is a tribute to the quality of our brand which already reaches millions of consumers through 80,000 retail outlets nationwide. Now millions of military personnel will be able to enjoy the Deliciously Smooth™ taste and Elite Hydration™ of Alkaline88 on bases across the country.

“Military exchanges and commissaries are an important retail channel, and we expect more opportunities to provide the Smooth Hydration™ of Alkaline88^® to our servicemen and women through additional branches in the near future.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About NEXCOM

The Navy Exchange Service Command (NEXCOM) is one of 11 commands under Commander, Naval Supply Systems Command (NAVSUP). NEXCOM oversees seven business lines that include Navy Exchange (NEX) stores, Navy Lodges, Navy Gateway Inns & Suites, Ships Store Program, Navy Clothing and Textile Research Facility, Uniform Program Management Office and Telecommunications Program Office. NEXCOM's mission is to provide authorized customers quality goods and services at a savings and to support Navy quality of life programs for active duty military, retirees, reservists, veterans, DoD civilians and families. Since 1946, NEXCOM has given over $3.7 billion to support Navy MWR. Shop online at myNavyExchange.com.

About DeCA

The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit, saving authorized patrons thousands of dollars annually on their purchases compared to similar products at commercial retailers. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that millions of military personnel will be able to enjoy the Deliciously Smooth™ taste and Elite Hydration™ of Alkaline88 on bases across the country; and that the Company expects more opportunities to provide the Smooth Hydration™ of Alkaline88^® to servicemen and women through additional branches in the near future.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220331005371/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company

FAQ

What is the latest news about Alkaline Water Company (WTER) and military retail locations?

Alkaline Water Company announced that its Alkaline88® 1-gallon is now available in over 250 military retail locations, including Navy Exchange and Defense Commissary Agency stores.

How many Navy Exchange stores now carry Alkaline88® 1-gallon?

Alkaline88® 1-gallon is now available in 80 Navy Exchange Service Command stores.

What is the significance of Alkaline88® being sold in military commissaries?

The sale of Alkaline88® in military commissaries allows the brand to reach millions of active and retired military personnel, potentially boosting sales and brand loyalty.

What are the future plans for Alkaline88® in military exchanges?

The company expects to explore more opportunities to provide Alkaline88® to military personnel through additional branches in the future.