Alkaline88® Partners With Bill’s Distributing for DSD Expansion in Alaska

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced a partnership with Bill’s Distributing for the distribution of its Alkaline88® water products in Alaska. This Direct-Store-Delivery (DSD) relationship aims to enhance the brand's presence and market penetration in the state. Bill's Distributing has over 30 years of experience in the beverage industry and will service major grocery chains, expanding Alkaline88® into various retail locations. This partnership is part of the company's broader strategy to increase market share and product availability across different channels.

Positive

• Partnership with Bill’s Distributing enhances distribution in Alaska.
• Bill's has 30 years of beverage distribution experience.
• Partnership aims to increase market penetration and brand presence.

Negative

• None.

Bill’s Will Distribute All Alkaline88® Water Products Throughout the State

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that it has entered a Direct-Store-Delivery (DSD) partnership with Bill’s Distributing to market, distribute, and sell all Alkaline88® water products throughout the state of Alaska.

“We’re very pleased to partner with Bill’s Distributing in Alaska as we continue to expand our strategic DSD network for Alkaline88,” said Ricky Wright, President and CEO of the Alkaline Water Company. “Bill’s has been helping premium beverage companies expand throughout Alaska for over 30 years and they are a great partner to further increase our brand presence beyond the continental United States. Bill's will service Safeway/Albertsons and other grocery chains in Alaska as well as expand us into convenience and other up-and-down-the-street locations. This is another step in increasing our market penetration for our Deliciously Smooth™ Alkaline88®.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Bill’s Distributing

Bill’s Distributing, located in Anchorage, is a beverage company that has been in business for over 30 years. They strive to bring the Alaska market not only the best in beverage selection, but second to none in customer service and job performance.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the statement relating to increasing the Company’s brand presence beyond the continental United States; and the statement relating to increasing the Company’s market penetration for the Company’s Deliciously Smooth™ Alkaline88®.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220329005224/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the latest partnership announced by The Alkaline Water Company (WTER)?

The Alkaline Water Company has partnered with Bill’s Distributing to distribute Alkaline88® water products in Alaska.

How will the partnership with Bill’s Distributing impact WTER's market presence?

The partnership is expected to enhance WTER's brand presence and market penetration in Alaska.

What products will Bill's Distributing market for The Alkaline Water Company?

Bill's Distributing will market and distribute all Alkaline88® water products.

What experience does Bill's Distributing bring to the partnership with WTER?

Bill's Distributing has over 30 years of experience in the beverage industry.

Which grocery chains will WTER's products be available through in Alaska?

Bill's Distributing will service chains such as Safeway/Albertsons among other grocery and convenience locations.