Alkaline88’s First “Club Pack” Will Launch Exclusively in 589 Sam’s Clubs in Early May

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced the launch of its Alkaline88 1-gallon water product as a 4 Pack at 589 Sam's Clubs nationwide. This comes in response to the growing demand for premium water among Sam's Club's 40 million members. The product, known for its Deliciously Smooth taste, has been a top seller in grocery channels, ranking as the sixth best-selling value-added water product according to Nielsen data. The launch is expected to enhance the company's market presence and provide a value option for consumers.

Positive

• Launch of Alkaline88 1-gallon as a 4 Pack in 589 Sam's Clubs enhances market access.
• Alkaline88 is the best-selling enhanced water product in the US, indicating robust demand.
• Sales velocity in grocery channels suggests potential strong performance at Sam's Club.

Negative

• None.

The Best-Selling Alkaline88 1 Gallon Will Be Available to Sam’s Club Members as a 4 Pack

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that its Alkaline88^® 1 gallon, the best-selling bulk-size enhanced water product in the country, will now be available in 589 Sam’s Clubs across the country in a 4 pack “Club Pack”. The Club Pack was designed exclusively for Sam’s Club’s over 40 million members.

The Alkaline88 “Club Pack”, a 1 gallon 4 pack, will be available exclusively in 589 Sam’s Clubs in May. (Photo: Business Wire)

“The Alkaline88 1 gallon has always distinguished itself due to its size, packaging and Deliciously Smooth™ taste,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We believe the four-unit Club Pack we’ve designed for Sam’s Club will be a hit with members looking for premium water in a value package.

“This is another huge win for the Alkaline Water Company and our shareholders,” continued Mr. Wright. “The Club Pack is the first time that our 1 gallon will be sold as a 4 pack. It was designed exclusively for Sam’s Club’s over 40 million members and will be available to them in early May. With the kind of sales velocity we’ve experienced in the grocery channel over the years, we expect the Alkaline88® Club Pack will soon become a member favorite at Sam’s Club.

“Our individual gallon bottle has sold extremely well in the grocery channel in the nine years since we first introduced it in Southern California. Now, according to Nielsen data for Total US Food for the 26 week period ending 3/26/2022, our 1 gallon is the sixth best-selling product by dollar volume among value-added water products. It was also the fastest-growing SKU both in terms of dollar and unit volume of any of the top-10 value-added SKUs. The SPINS natural grocery channel data for the 12 months ending 12/26/21, show that Alkaline88’s 1 gallon was the number-one best-selling enhanced water in dollar volume last year. This product has seen tremendous success in every retail channel. We are grateful to Sam’s Club for allowing us the opportunity to be the first alkaline 1 gallon water offering in their warehouse clubs,” concluded Mr. Wright.

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Sam’s Club

Sam’s Club®, a division of Walmart, Inc. is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 38th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market leading technologies and services like Scan & Go, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com, and interact with Sam's Club on Twitter, Facebook, TikTok and Instagram.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company believes the four-unit Club Pack the Company has designed for Sam’s Club will be a hit with members looking for premium water in a value package; and that the Company expects the Alkaline88® Club Pack will soon become a member favorite at Sam’s Club.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220420005386/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

When will the Alkaline88 4 Pack be available at Sam's Club?

The Alkaline88 4 Pack will be available to Sam's Club members in early May.

What sales data supports the Alkaline88 product?

Nielsen data indicates it's the sixth best-selling product by dollar volume among value-added water products.

What is the significance of the Alkaline88 4 Pack launch?

The launch targets Sam's Club's over 40 million members, aiming to meet the demand for premium water.

Is the Alkaline88 product successful in other retail channels?

Yes, it has been reported as the fastest-growing SKU in its category and sold well in grocery channels.

How does Alkaline Water Company view the 4 Pack offering?

The CEO expressed confidence that the Club Pack will become a popular choice among Sam's Club members.