Alkaline88® Adds Approximately 600 New Locations of Convenience Store Leader in Western States

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announced that its Alkaline88® 3-Liter product will be available in 600 locations of a major convenience store chain across California, Arizona, Nevada, Washington, and Oregon starting this August. This expansion is part of a broader plan that has already seen the company add 8,400 new stores in the current fiscal year. The company expects a strong rollout supported by its production infrastructure and distribution partnerships.

Positive

• Expansion into 600 new convenience store locations increases brand visibility.
• Part of 8,400 new stores added this fiscal year indicates strong growth strategy.
• Supportive production infrastructure and distribution partnerships enhance rollout potential.

Negative

• None.

The Alkaline88® 3-Liter Will Be in Cold Vaults and on Ambient Shelves in the Major C-Store Chain

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, today announced that the Alkaline88^® 3-Liter will be available in one of the Western United States’ best-known convenience store chains. The approximately 600 locations, which were included in the Company’s previously announced 8,400 new stores added since the start of the fiscal year, will begin carrying the product in August in their stores in California, Arizona, Nevada, Washington, and Oregon.

“Morning or night, commuters filling up or passing through can now rehydrate with an Alkaline88 3-Liter in 600 more convenience stores in five Western states, including hundreds of locations all throughout California,” said Alkaline88 President and CEO, Frank Lazaran. “This newest c-store client is part of one of the top-ten convenience chains in the country and a leader on the West Coast. This is another huge win for the expansion of our brand in the convenience store channel and for our growing retail footprint.

“With a very strong production infrastructure in the region, a great distribution partner in California, and our Direct-Store-Delivery partners covering much of the rest of the c-store’s footprint, we expect a solid rollout for Alkaline88® 3-Liter when it hits shelves and cold vaults in the summer heat of August. Having all these pieces in place for a large launch with a new premium c-store client is a prime example of how we are optimizing every facet of our company to continue to efficiently expand the Alkaline88 brand.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company expects a solid rollout for Alkaline88® 3-Liter when it hits shelves and cold vaults in the summer heat of August.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220803005113/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the significance of Alkaline88® 3-Liter's availability in 600 convenience stores?

The availability signifies a major expansion for The Alkaline Water Company, enhancing brand presence in the convenience channel.

When will Alkaline88® 3-Liter launch in the convenience stores?

The launch is set for August across stores in California, Arizona, Nevada, Washington, and Oregon.

How does expanding to 600 new locations affect The Alkaline Water Company's growth?

This expansion is part of a strategy that has added 8,400 stores this fiscal year, supporting significant brand growth.

What does the company expect from the rollout of Alkaline88® 3-Liter?

The company anticipates a solid rollout, bolstered by its production infrastructure and distribution partnerships.