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Victoria's Secret & Co. (NYSE: VSCO) is a renowned specialty retailer offering a wide range of intimate apparel, sleepwear, and beauty products. The company is globally recognized for its fashion-inspired collections, award-winning fragrances, and celebrated supermodels. Operating both physical stores and a robust online platform, Victoria's Secret & Co. ensures customers can shop their favorite products anytime and anywhere.
The company is known for its iconic brands, Victoria's Secret and Victoria's Secret PINK, which aim to inspire and uplift customers at every stage of their lives. In 2022, the company acquired Adore Me, a technology-led, digital-first lingerie brand. This acquisition aims to modernize the digital shopping experience and integrate innovative tech solutions.
Recently, Victoria's Secret & Co. has partnered with Google Cloud to enhance its online shopping experience using AI technologies. This partnership includes the development of AI-powered conversational assistants and advanced product search features, aiming to provide personalized recommendations and streamline internal operations.
Victoria's Secret & Co. operates over 1,350 retail stores in nearly 70 countries and employs more than 30,000 associates. The company's commitment to customer satisfaction and technological innovation positions it as a leader in the retail market.
Victoria's Secret has relaunches its signature Heavenly Eau de Parfum with a revamped look, featuring global fashion icon Adriana Lima as the face of the campaign. This marks Lima's return to the brand, signaling the brand's commitment to celebrating femininity. The fragrance combines effervescent fruits, white florals like freesia and jasmine, and warm notes of sandalwood and vanilla. The full Heavenly collection includes Heavenly Dream Angel Eau de Parfum, boasting raspberry nectar and amber crystals.
The campaign is set to elevate the brand's identity and engage loyal customers.
Victoria's Secret & Co. (NYSE: VSCO) reported its fourth quarter and full year 2022 financial results, revealing a diluted EPS of $2.10, a decrease from $2.70 in Q4 2021. Adjusted diluted EPS was $2.47, exceeding guidance. Net sales for Q4 2022 declined by 7% to $2.021 billion, in line with expectations. For the full year, net income fell to $348 million from $646 million, with a 6% decrease in net sales to $6.344 billion. Looking ahead, the company forecasts mid-single-digit growth in net sales for 2023 and a decrease in Q1 sales. A new share repurchase program has been initiated, reflecting ongoing capital allocation efforts.
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