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Victoria's Secret & Co. (NYSE: VSCO) is a renowned specialty retailer offering a wide range of intimate apparel, sleepwear, and beauty products. The company is globally recognized for its fashion-inspired collections, award-winning fragrances, and celebrated supermodels. Operating both physical stores and a robust online platform, Victoria's Secret & Co. ensures customers can shop their favorite products anytime and anywhere.
The company is known for its iconic brands, Victoria's Secret and Victoria's Secret PINK, which aim to inspire and uplift customers at every stage of their lives. In 2022, the company acquired Adore Me, a technology-led, digital-first lingerie brand. This acquisition aims to modernize the digital shopping experience and integrate innovative tech solutions.
Recently, Victoria's Secret & Co. has partnered with Google Cloud to enhance its online shopping experience using AI technologies. This partnership includes the development of AI-powered conversational assistants and advanced product search features, aiming to provide personalized recommendations and streamline internal operations.
Victoria's Secret & Co. operates over 1,350 retail stores in nearly 70 countries and employs more than 30,000 associates. The company's commitment to customer satisfaction and technological innovation positions it as a leader in the retail market.
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