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Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

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Victoria's Secret (NYSE: VSCO) has announced the return of VSX, an all-new collection blending performance, comfort, and fashion. The campaign, featuring high-profile models like Gigi Hadid and Paloma Elsesser, showcases versatile styles for day-to-night wear. The collection includes Sports Bras starting at $49.95, VSX Elevate™ Leggings from $69.95, and ready-to-wear apparel from $44.95, available in sizes XS-XXL and 32B-44DDD. VSX aims to redefine sport with innovative fabrics and fierce silhouettes, emphasizing both performance and style. The collection launches on September 12th in Victoria's Secret stores and online, with international releases to follow.

Victoria's Secret (NYSE: VSCO) ha annunciato il ritorno di VSX, una nuova collezione che unisce performance, comfort e moda. La campagna, con modelli di alto profilo come Gigi Hadid e Paloma Elsesser, mostra stili versatili adatti per passare dal giorno alla notte. La collezione include Reggiseni Sportivi a partire da $49.95, Leggings VSX Elevate™ da $69.95 e abbigliamento prêt-à-porter a partire da $44.95, disponibile nelle taglie XS-XXL e 32B-44DDD. VSX punta a ridefinire lo sport con tessuti innovativi e silhouette audaci, enfatizzando sia la performance che lo stile. La collezione sarà disponibile a partire dal 12 settembre nei negozi di Victoria's Secret e online, seguita da lanci internazionali.

Victoria's Secret (NYSE: VSCO) ha anunciado el regreso de VSX, una nueva colección que combina rendimiento, comodidad y moda. La campaña, con modelos de alto perfil como Gigi Hadid y Paloma Elsesser, presenta estilos versátiles para llevar de día a noche. La colección incluye Sujetadores Deportivos a partir de $49.95, Leggings VSX Elevate™ desde $69.95, y ropa lista para usar desde $44.95, disponibles en tallas XS-XXL y 32B-44DDD. VSX tiene como objetivo redefinir el deporte con telas innovadoras y siluetas audaces, enfatizando tanto el rendimiento como el estilo. La colección se lanzará el 12 de septiembre en las tiendas de Victoria's Secret y en línea, con lanzamientos internacionales que seguirán.

빅토리아 시크릿 (NYSE: VSCO)이 성능, 편안함, 패션을 결합한 새로운 컬렉션 VSX의 귀환을 발표했습니다. 지지 하디드팔로마 엘세서와 같은 유명 모델들이 등장하는 캠페인은 데이 투 나이트 웨어에 적합한 다채로운 스타일을 선보입니다. 이 컬렉션에는 스포츠 브라가 $49.95부터 시작하며, VSX Elevate™ 레깅스는 $69.95부터, 기성복은 $44.95부터 제공되며, XS-XXL 및 32B-44DDD 사이즈가 있습니다. VSX는 혁신적인 원단과 강렬한 실루엣을 강조하여 스포츠를 재정의하는 것을 목표로 하며, 성능과 스타일을 모두 강조합니다. 컬렉션은 9월 12일에 빅토리아 시크릿 매장과 온라인에서 출시되며, 국제 출시가 뒤따를 예정입니다.

Victoria's Secret (NYSE: VSCO) a annoncé le retour de VSX, une toute nouvelle collection alliant performance, confort et mode. La campagne, mettant en vedette des modèles de haut niveau comme Gigi Hadid et Paloma Elsesser, présente des styles polyvalents pour un usage du jour au lendemain. La collection comprend des Soutiens-gorge de Sport à partir de 49,95 $, des Leggings VSX Elevate™ à partir de 69,95 $, et des vêtements prêt-à-porter à partir de 44,95 $, disponibles en tailles XS-XXL et 32B-44DDD. VSX vise à redéfinir le sport avec des tissus innovants et des silhouettes audacieuses, en mettant l'accent sur la performance et le style. La collection sera lancée le 12 septembre dans les magasins Victoria's Secret et en ligne, avec des lancements internationaux à venir.

Victoria's Secret (NYSE: VSCO) hat die Rückkehr von VSX angekündigt, einer brandneuen Kollektion, die Leistung, Komfort und Mode vereint. Die Kampagne, die hochkarätige Models wie Gigi Hadid und Paloma Elsesser zeigt, präsentiert vielseitige Stile für den Übergang vom Tag zur Nacht. Die Kollektion umfasst Sport-BHs ab $49,95, VSX Elevate™ Leggings ab $69,95 und prêt-à-porter Bekleidung ab $44,95, die in den Größen XS-XXL und 32B-44DDD erhältlich ist. VSX hat sich zum Ziel gesetzt, den Sport mit innovativen Stoffen und markanten Silhouetten neu zu definieren und dabei sowohl Leistung als auch Stil zu betonen. Die Kollektion wird am 12. September in den Victoria's Secret Geschäften und online erhältlich sein, gefolgt von internationalen Veröffentlichungen.

Positive
  • Launch of new VSX collection combining performance and fashion
  • High-profile models featured in the campaign, potentially increasing brand visibility
  • Wide size range (XS-XXL and 32B-44DDD) catering to diverse customer base
  • Competitive pricing strategy with sports bras starting at $49.95
  • New dedicated Instagram handle @VSXOfficial to foster community engagement
Negative
  • None.

Featuring dynamic talent Gigi Hadid, Paloma Elsesser, Taylor Hill and more embodying the unmatched style and innovation of the collection

NEW YORK, Sept. 12, 2024 /PRNewswire/ -- Today, Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion. Versatile in style and functionality, VSX offers the ultimate collection of bold, cutting-edge styles to wear day-to- night.

Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX's elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall.

The collection offers groundbreaking, elevated styles that redefine sport – bringing the perfect combination of fierce silhouettes and comfortable, innovative fabrics in Sports Bras, Leggings, and more to take your workout to the next level. Meticulously crafted, refined contour designs and the fashion- forward selection of apparel and sportswear are made to dominate any arena and turn heads with street- style outfitting.

The VSX collection introduces made-to-be-seen Sports Bra silhouettes with light support starting at $49.95, VSX Elevate Leggings featuring XDefine performance fabric from $69.95, and ready-to- wear apparel including trench coats, catsuits and t shirts from $44.95– with a size range of XS-XXL and 32B-44DDD.

In celebration of VSX, the brand has also launched a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand's lifestyle and further foster the VSX sport community.

"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.

"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.

The collection is available online at VictoriasSecret.com and in all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will also be available in international retail locations and online, launch dates per region to be announced.

Notes to Editors:

Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award- winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,350 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secrets-vsx-is-back-an-all-new-collection-where-performance-meets-fashion-302245731.html

SOURCE Victoria's Secret

FAQ

When will the new Victoria's Secret VSX collection be available for purchase?

The new Victoria's Secret VSX collection will be available online and in all Victoria's Secret stores nationwide on Thursday, September 12th, 2024.

What is the price range for the new VSX collection by Victoria's Secret (VSCO)?

The VSX collection prices range from $44.95 for ready-to-wear apparel, $49.95 for Sports Bras, and $69.95 for VSX Elevate™ Leggings.

Which models are featured in the Victoria's Secret VSX campaign?

The VSX campaign features models including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill.

What size range does the new Victoria's Secret VSX collection offer?

The VSX collection offers sizes ranging from XS to XXL and bra sizes from 32B to 44DDD.

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