Victoria’s Secret & Co. Is Revolutionizing the Cotton Supply Chain and Supporting the Economic Success of Women Farmers in the US
Victoria's Secret has launched a groundbreaking initiative to purchase cotton directly from four Alabama family farms, including three women-owned and one Black-owned operation. In 2023, approximately 43% of the company's cotton was sourced directly from these Alabama farm partners. This direct-to-farm model eliminates intermediaries, ensuring farmers receive full proceeds from their crops. The initiative is particularly significant given that women-owned and operated farms account for only 3% of U.S. cotton production. The company plans to expand these direct partnerships both domestically and internationally, focusing on empowering women and supporting human rights while managing environmental impact.
Victoria's Secret ha lanciato un'iniziativa innovativa per acquistare cotone direttamente da quattro fattorie a conduzione familiare in Alabama, di cui tre di proprietà femminile e una di proprietà di un afroamericano. Nel 2023, circa 43% del cotone dell'azienda è stato fornito direttamente da questi partner agricoli dell'Alabama. Questo modello di acquisto diretto elimina gli intermediari, garantendo che i contadini ricevano il ricavato completo dalle loro coltivazioni. L'iniziativa è particolarmente significativa considerando che le fattorie gestite da donne rappresentano solo il 3% della produzione di cotone negli Stati Uniti. L'azienda prevede di espandere queste partnership dirette sia a livello nazionale che internazionale, concentrandosi sull'empowerment delle donne e sul supporto ai diritti umani, gestendo al contempo l'impatto ambientale.
Victoria's Secret ha lanzado una iniciativa innovadora para comprar algodón directamente de cuatro granjas familiares en Alabama, incluyendo tres de propiedad de mujeres y una de propiedad de una persona negra. En 2023, aproximadamente 43% del algodón de la empresa se obtuvo directamente de estos socios agrícolas en Alabama. Este modelo de compra directa elimina intermediarios, asegurando que los agricultores reciban el total de los ingresos de sus cosechas. La iniciativa es particularmente significativa dado que las granjas de propiedad y gestión femenina representan solo el 3% de la producción de algodón en EE. UU. La empresa planea expandir estas asociaciones directas tanto a nivel nacional como internacional, enfocándose en empoderar a las mujeres y apoyar los derechos humanos mientras se gestiona el impacto ambiental.
빅토리아의 시크릿이 알라바마에 있는 네 개의 가족 농장, 여성 소유 세 개와 흑인 소유 한 개에서 직접 면화를 구매하는 혁신적인 이니셔티브를 시작했습니다. 2023년에는 회사의 면화 중 약 43%가 이 알라바마 농장 파트너들로부터 직접 소싱되었습니다. 이 농장 직접 구매 모델은 중개인을 없애 농부들이 자신의 농작물에서 얻은 수익을 전액 받도록 보장합니다. 이 이니셔티브는 여성 소유 및 운영 농장이 미국 면화 생산의 단 3%만을 차지하는 점에서 특히 중요합니다. 회사는 국내외적으로 이러한 직접 파트너십을 확대할 계획이며, 여성의 권한을 강화하고 인권을 지원하며 환경 영향을 관리하는 데 집중하고 있습니다.
Victoria's Secret a lancé une initiative révolutionnaire pour acheter du coton directement auprès de quatre fermes familiales de l'Alabama, dont trois sont détenues par des femmes et une par un Noir. En 2023, environ 43% du coton de l'entreprise provenait directement de ces partenaires agricoles de l'Alabama. Ce modèle d'achat direct élimine les intermédiaires, garantissant que les agriculteurs reçoivent l'intégralité des revenus de leurs récoltes. L'initiative est particulièrement significative étant donné que les fermes détenues et gérées par des femmes ne représentent que 3% de la production de coton aux États-Unis. L'entreprise prévoit d'élargir ces partenariats directs tant au niveau national qu'international, en se concentrant sur l'autonomisation des femmes et le soutien aux droits humains tout en gérant l'impact environnemental.
Victoria's Secret hat eine bahnbrechende Initiative ins Leben gerufen, um Baumwolle direkt von vier Familienbetrieben in Alabama zu kaufen, darunter drei von Frauen geführte und ein von einem Afroamerikaner betriebenes Unternehmen. Im Jahr 2023 stammten etwa 43% der Baumwolle des Unternehmens direkt von diesen Partnern in Alabama. Dieses Direktvermarktungsmodell beseitigt Zwischenhändler und stellt sicher, dass die Landwirte den vollen Erlös aus ihren Ernten erhalten. Die Initiative ist besonders bedeutend, da Frauenbetriebe nur 3% der Baumwollproduktion in den USA ausmachen. Das Unternehmen plant, diese direkten Partnerschaften sowohl national als auch international auszubauen, mit Fokus auf die Stärkung von Frauen und die Unterstützung der Menschenrechte, während die Umweltauswirkungen gemanagt werden.
- Direct sourcing model eliminates intermediaries, improving profit margins
- 43% of cotton sourced directly from partner farms in 2023
- Strategic initiative supports company's ESG goals
- Plans for expansion of direct-to-farm partnerships globally
- None.
Insights
This initiative, while socially responsible, has minimal direct financial impact on VS&Co's bottom line in the short term. The direct-to-farm model for 43% of cotton sourcing may marginally improve supply chain efficiency and cost structure, but the scale isn't significant enough to materially affect the company's financials. However, this ESG initiative could enhance brand perception and customer loyalty in the long run, particularly among socially conscious consumers. The direct sourcing model also provides better supply chain visibility and risk management, which could prove valuable amid increasing regulatory scrutiny of supply chains.
NORTHAMPTON, MA / ACCESSWIRE / November 19, 2024 / Victoria's Secret
Originally published in VS&Co's 2024 Women's Impact Report
VS&Co has embarked on a first-of-its-kind initiative to purchase cotton directly from four Alabama family farms - three women-owned, and one Black-owned.
This marks a significant departure from traditional supply chain models in the fashion industry, which typically relies on intermediaries to ship, process, and sell in bulk. Rather, this direct and transparent relationship with our cotton partners eliminates intermediaries, so farmers receive all of the proceeds from their crops which in turn supports their land, livelihoods, families, and communities for future generations.
In 2023, about
Ultimately, this work enables us to have greater visibility into who is growing our cotton and how it's grown - ensuring the raw materials we source are contributing to our strategy of empowering women, supporting human rights as well as our environmental impact.
We hope you'll check out page 25 of our Women's Impact Report to learn more about Jamie Blythe, Larkin Martin and Liz Spruell who are all farmers in Alabama that VS&Co works closely with to source cotton for various products.
Minority-owned and operated farms comprise a small percentage of cotton production in the U.S., with women-owned and operated farms accounting for only about
View additional multimedia and more ESG storytelling from Victoria's Secret on 3blmedia.com.
Contact Info:
Spokesperson: Victoria's Secret
Website: https://www.3blmedia.com/profiles/victorias-secret
Email: info@3blmedia.com
SOURCE: Victoria's Secret
View the original press release on accesswire.com
FAQ
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