Victoria's Secret Launches Designer Collaboration: Atelier Victoria's Secret x Altuzarra
Victoria's Secret (NYSE: VSCO) has announced its first-ever designer collaboration, Atelier Victoria's Secret x Altuzarra, marking the company's expansion into ready-to-wear fashion. The Spring 2025 collection, created with designer Joseph Altuzarra, features eleven meticulously designed styles priced from $95.00-$500.00, available in sizes XS-XL.
The collection combines Victoria's Secret's intimate wear expertise with Altuzarra's elevated womenswear design, featuring cornerstone pieces like blazers, shirts, pants, and slip dresses. Launching on February 20th, 2025, the collection will be available online and in select retail locations globally.
Alongside this collaboration, Victoria's Secret is launching a new Very Sexy intimates collection, featuring their latest demi-bra design and complementary pieces. The campaign, styled by Emmanuelle Alt and photographed by Lachlan Bailey, showcases models Blésnya Minher, Devyn Garcia, Imaan Hammam, and Paula Soares.
Victoria's Secret (NYSE: VSCO) ha annunciato la sua prima collaborazione con un designer, Atelier Victoria's Secret x Altuzarra, segnando l'espansione dell'azienda nella moda ready-to-wear. La collezione Primavera 2025, creata con il designer Joseph Altuzarra, presenta undici stili meticolosamente progettati, con prezzi che vanno da $95.00 a $500.00, disponibili nelle taglie XS-XL.
La collezione combina l'expertise di Victoria's Secret nella lingerie con il design elevato della moda femminile di Altuzarra, includendo pezzi fondamentali come blazer, camicie, pantaloni e abiti scivolati. La collezione sarà lanciata il 20 febbraio 2025 e sarà disponibile online e in selezionati punti vendita a livello globale.
Insieme a questa collaborazione, Victoria's Secret sta lanciando una nuova collezione di intimo Very Sexy, che presenta il loro ultimo design di demi-bra e pezzi complementari. La campagna, stilizzata da Emmanuelle Alt e fotografata da Lachlan Bailey, presenta i modelli Blésnya Minher, Devyn Garcia, Imaan Hammam e Paula Soares.
Victoria's Secret (NYSE: VSCO) ha anunciado su primera colaboración con un diseñador, Atelier Victoria's Secret x Altuzarra, marcando la expansión de la empresa en la moda prêt-à-porter. La colección Primavera 2025, creada con el diseñador Joseph Altuzarra, presenta once estilos meticulosamente diseñados, con precios que oscilan entre $95.00 y $500.00, disponibles en tallas XS-XL.
La colección combina la experiencia de Victoria's Secret en ropa íntima con el diseño elevado de moda femenina de Altuzarra, incluyendo piezas clave como blazers, camisas, pantalones y vestidos deslizantes. El lanzamiento será el 20 de febrero de 2025, y la colección estará disponible en línea y en algunas tiendas seleccionadas a nivel global.
Junto a esta colaboración, Victoria's Secret lanzará una nueva colección de íntimos Very Sexy, que incluye su último diseño de demi-bra y piezas complementarias. La campaña, estilizada por Emmanuelle Alt y fotografiada por Lachlan Bailey, presenta a las modelos Blésnya Minher, Devyn Garcia, Imaan Hammam y Paula Soares.
빅토리아 시크릿 (NYSE: VSCO)는 디자이너와의 첫 번째 협업인 Atelier Victoria's Secret x Altuzarra를 발표하며, 패션 분야로의 확장을 알렸습니다. 2025년 봄 컬렉션은 디자이너 조셉 알투자라와 함께 제작되었으며, 가격대는 $95.00에서 $500.00까지의 정교하게 디자인된 11가지 스타일을 제공합니다. 사이즈는 XS에서 XL까지 가능합니다.
이 컬렉션은 빅토리아 시크릿의 속옷 전문성과 알투자라의 고급 여성복 디자인을 결합하여 블레이저, 셔츠, 바지 및 슬립 드레스와 같은 기본 아이템을 특징으로 합니다. 2025년 2월 20일에 출시될 이 컬렉션은 온라인 및 전 세계의 일부 소매점에서 구매할 수 있습니다.
이번 협업과 함께 빅토리아 시크릿은 최신 데미 브라 디자인과 보완 아이템을 선보이는 새로운 Very Sexy 인티메이트 컬렉션을 출시합니다. 에마뉴엘 알트가 스타일링하고 라클란 베일리가 촬영한 이 캠페인에는 모델 블레즈냐 미네르, 데빈 가르시아, 이마안 함암, 파울라 소아레스가 등장합니다.
Victoria's Secret (NYSE: VSCO) a annoncé sa première collaboration avec un designer, Atelier Victoria's Secret x Altuzarra, marquant l'expansion de l'entreprise dans la mode prêt-à-porter. La collection Printemps 2025, créée avec le designer Joseph Altuzarra, comprend onze styles méticuleusement conçus, avec des prix allant de 95,00 à 500,00 USD, disponibles dans les tailles XS à XL.
La collection combine l'expertise de Victoria's Secret en matière de lingerie avec le design de mode féminine haut de gamme d'Altuzarra, mettant en avant des pièces maîtresses telles que des blazers, des chemises, des pantalons et des robes glissantes. Le lancement est prévu pour le 20 février 2025, et la collection sera disponible en ligne et dans certains points de vente sélectionnés à l'échelle mondiale.
En parallèle de cette collaboration, Victoria's Secret va lancer une nouvelle collection d'intimes Very Sexy, présentant leur dernier design de demi-bra et des pièces complémentaires. La campagne, stylisée par Emmanuelle Alt et photographiée par Lachlan Bailey, met en avant les modèles Blésnya Minher, Devyn Garcia, Imaan Hammam et Paula Soares.
Victoria's Secret (NYSE: VSCO) hat seine erste Designer-Kollaboration, Atelier Victoria's Secret x Altuzarra, angekündigt, was die Expansion des Unternehmens in die Ready-to-Wear-Mode markiert. Die Frühjahrskollektion 2025, die mit dem Designer Joseph Altuzarra erstellt wurde, umfasst elf sorgfältig gestaltete Styles mit Preisen von 95,00 bis 500,00 USD, erhältlich in den Größen XS-XL.
Die Kollektion kombiniert die Expertise von Victoria's Secret im Bereich Unterwäsche mit dem gehobenen Damenmode-Design von Altuzarra und umfasst Grundpfeiler wie Blazer, Hemden, Hosen und Slipkleider. Der Launch findet am 20. Februar 2025 statt, die Kollektion wird online und in ausgewählten Einzelhandelsgeschäften weltweit erhältlich sein.
Zusätzlich zu dieser Zusammenarbeit bringt Victoria's Secret eine neue Very Sexy Intimkollektion heraus, die ihr neuestes Demi-Bra-Design und ergänzende Teile umfasst. Die Kampagne, gestaltet von Emmanuelle Alt und fotografiert von Lachlan Bailey, zeigt die Models Blésnya Minher, Devyn Garcia, Imaan Hammam und Paula Soares.
- Entry into ready-to-wear market segment, expanding product portfolio
- Partnership with prestigious designer Joseph Altuzarra enhances brand positioning
- Strategic pricing range ($95-$500) targets premium market segment
- size range (XS-XL) may restrict market reach
- Higher price points could impact sales volume in current economic climate
Insights
This strategic collaboration represents a calculated move into the highly competitive ready-to-wear market, marking Victoria's Secret's most significant category expansion in recent years. The partnership with Altuzarra, known for sophisticated design and premium positioning, signals a deliberate shift toward elevating the brand's market position.
The pricing strategy (
Several key factors make this initiative particularly noteworthy:
- The 'designer in residence' format suggests a long-term commitment to category expansion, with multiple collections planned throughout the year
- Integration with the core intimates business through complementary pieces indicates a thoughtful merchandising strategy
- The focus on wardrobe staples rather than trend-driven pieces reduces inventory risk and supports longevity
However, success will depend on several critical factors:
- The ability to maintain quality and design integrity at these price points
- Effective inventory management given the -edition nature
- Customer acceptance of Victoria's Secret as a credible ready-to-wear destination
- The effectiveness of the omnichannel distribution strategy across online and select retail locations
This move comes at a time when traditional specialty retailers are seeking new growth avenues. The success of this initiative could provide a template for future category expansions and potentially reshape Victoria's Secret's business model beyond its traditional intimates focus.
The ready-to-wear collection features limited-edition styles that unite Victoria's Secret's iconic glamour with Altuzarra's elevated womenswear design and modern femininity.
The Atelier Victoria's Secret x Altuzarra ready-to-wear ready-to-wear collection is complemented by Victoria's Secret new and improved Very Sexy intimates collection with the campaign styled by the esteemed Emmanuelle Alt. Lensed by acclaimed photographer Lachlan Bailey and featuring remarkable talent including Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, the campaign embodies the effortless sophistication and modern glamour of the collection.
The Spring 2025 Atelier Victoria's Secret x Altuzarra collection is composed of eleven meticulously designed styles. For the first iteration of this partnership, Altuzarra concentrated on cornerstone pieces — the blazer, the shirt, the pant, the slip dress — styles that are versatile and elegant. The collection draws heavily from the intimate language of lingerie, blending delicate details with sharp, tailored silhouettes: a satin coat features crystal-encrusted bra straps sewn into the lining, allowing it to be worn off the shoulders, while a knit three-piece set is adorned with hook-and-eye closures that can be unfastened for a deliberately undone look. The slip dress is a deconstructed ode to 1930's lingerie, its bias-cut silhouette adorned with rows of tiny fabric buttons and delicate lingerie straps.
Launching in tandem with the collaboration, Victoria's Secret's all new Very Sexy collection features the brand's sexiest demi-bra yet, the Very Sexy Lightly Lined Demi Bra, alongside sleek slips, corsets, skirts and more – designed to complement the ready-to-wear foundational wardrobe of Atelier Victoria's Secret x Altuzarra and embody a woman who is confident, sophisticated, and undeniably modern.
"We're so excited to introduce the Atelier Victoria's Secret x Altuzarra collection styled with a brand new Very Sexy collection. Merging Victoria's Secret's expertise in intimates with Altuzarra's renowned creation of ready-to-wear styles allows us to offer a complete outfitting experience to our customers that embodies timeless glamour and sophistication like never before." - VS Design Spokesperson
"I am thrilled to unveil the first capsule collection for Atelier Victoria's Secret x Altuzarra. With this partnership, I wanted to bring my design perspective to a brand known for celebrating femininity and sensuality. The collection reflects the craftsmanship and attention to detail at the heart of my work. I focused on pieces that felt effortless and sensual, and imbued them with subtle elements of discovery ––classic wardrobe styles, but always with a twist." - Joseph Altuzarra
The Atelier Victoria's Secret x Altuzarra collection ranges in price from
Notes to Editors:
Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://x.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.
We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,380 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.
Altuzarra:
Altuzarra is a fashion house founded by Joseph Altuzarra in 2008. Inspired by his French, American, and Chinese heritage, the brand reflects a rich blend of cultural perspectives and a deep appreciation for artistry and craftsmanship.
Altuzarra creates ready-to-wear and accessories collections defined by a modern, feminine, and polished aesthetic. Each piece is designed with an appreciation of how women live and the many roles they embody, balancing individuality, versatility, and innovation.
Storytelling is at the heart of Altuzarra. The brand is deeply inspired by literature, painting, cinema, theater, and other forms of creative expression. These influences shape collections that feel both timeless and relevant, rooted in art, print, and the celebration of individuality.
View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secret-launches-designer-collaboration-atelier-victorias-secret-x-altuzarra-302376559.html
SOURCE Victoria's Secret
FAQ
When will the VSCO x Altuzarra collection be available for purchase?
What is the price range for the VSCO x Altuzarra collection?
How many pieces are included in the VSCO x Altuzarra Spring 2025 collection?
What sizes will be available in the VSCO x Altuzarra collection?
Will VSCO release more collections with Altuzarra?
