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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
Legit Security and TechTarget's Enterprise Strategy Group (ESG) have released a report titled 'Modernizing Application Security to Scale for Cloud-native Development'. The study highlights the urgent need for organizations to modernize their application security practices to support growth and mitigate risks in cloud-native environments. Key findings include:
- 60% of organizations use Infrastructure as Code (IaC), but 67% report an increase in IaC misconfigurations.
- 45% of security teams struggle with managing risks related to generative AI usage.
- The majority of organizations experienced cybersecurity events in their cloud-native application stack in the past year.
- Only 39% of organizations report adequate security visibility for certain applications.
The report emphasizes the importance of adopting security solutions that protect the entire software factory while providing developers with necessary guardrails.
TechTarget (Nasdaq: TTGT), a purchase intent-driven marketing and sales services company, announced its financial results for Q2 2024, ending June 30, 2024. The detailed results are available on the company's Investor Relations website.
TechTarget will host a conference call on August 8, 2024, at 5:00 p.m. ET to discuss these results. The conference call will feature brief remarks followed by a Q&A session. Access the live webcast via the Investor Relations section of the website or dial in via the provided phone numbers.
If unable to attend, a replay will be available from August 8, 2024, through September 7, 2024. The replay can be accessed via telephone or on the Investor Relations website.
TechTarget (Nasdaq: TTGT) has launched TechTarget Market Monitor, a new market intelligence offering for B2B enterprise technology organizations. This proprietary tool, powered by TechTarget Priority Engine's purchase intent data, provides real-time insights to help product and go-to-market teams adapt to market shifts and buyer needs. Market Monitor analyzes research activity across TechTarget's 150+ tech sites, offering visibility into market trends, buyer research patterns, and content engagement.
Initially available to Enterprise Strategy Group's annual retainer program clients, Market Monitor will be more widely accessible in Q4 2024. The tool aims to help clients identify market opportunities, optimize strategies, and align internal teams. It complements ESG's primary research and advisory services, providing a comprehensive view of market dynamics and buyer behavior.
TechTarget (Nasdaq: TTGT) has been recognized as a leader in multiple G2 Grid Reports for Summer 2024. The company's BrightTALK Virtual Events Platform was named a Leader in the Overall Grid Report for Virtual Event Platforms for the first time. Additionally, TechTarget's Priority Engine platform maintained its leadership position in the Enterprise Grid Reports for both Sales Intelligence Software and Marketing Account Intelligence Software for the 19th consecutive quarter.
These recognitions are based on customer reviews and market presence scores. TechTarget's solutions, including BrightTALK's audience-first model and Priority Engine's Prospect-Level Intent Data, provide B2B Enterprise Technology customers with powerful tools for maximizing engagement, conversion, and sales & marketing outcomes. The company's CEO, Michael Cotoia, emphasized the importance of these validations in helping customers achieve new levels of performance across various business functions.
TechTarget's Computer Weekly has been awarded the prestigious Orwell Special Prize for its coverage of the British Post Office Scandal. This rare honor recognizes Computer Weekly's 15-year investigation into one of the largest miscarriages of justice in British history. The story, first reported in 2009, has led to significant government action and inspired the ITV drama 'Mr. Bates vs. The Post Office'.
This award caps off a successful year for TechTarget's global editorial team, which has also received recognition from the British Society of Magazine Editors, the UK Association of Online Publishers, and the American Society of Business Publication Editors. TechTarget's commitment to high-quality, independent content is reflected in its team of over 150 editors and 1,000+ contributors worldwide, covering enterprise technology topics across 150 websites and 1000+ webinar channels.
TechTarget (Nasdaq: TTGT) will release its 2024 Q2 financial results on August 8, 2024, after the market closes.
The company's management will host a live conference call and webcast at 5:00 p.m. ET to discuss the results.
The announcement will include updates on business performance, market conditions, and financial outcomes for the quarter.
The financial results and a letter to shareholders will be available on TechTarget's investor website before the call.
Replay options via phone and web will be available until September 7, 2024.
TechTarget (Nasdaq: TTGT) and 6sense have announced a strategic partnership to integrate TechTarget’s Priority Engine Account Intent Feeds into the 6sense Revenue AI platform. This collaboration aims to enhance sales and marketing efforts by providing mutual customers with precise intent data, enabling more effective account prioritization and engagement.
TechTarget’s Priority Engine, launched in April 2024, is powered by purchase intent data from observed activities of known accounts and buyers. The integration allows customers to create dynamic segments in 6sense, leveraging data filters such as Account Intent Range, Account Intent Trend, and Account Engagements.
The partnership promises to drive sales efficiency, improve list segmentation, and personalize outreach at scale. It aims to eliminate false signals, thereby reducing sales cycle times and increasing campaign ROI.
Early adopters have reported enhanced pipeline management and revenue generation, indicating the potential for significant market impact.
TechTarget, a global leader in B2B technology purchase intent data, announced the winners of the 2024 Archer Awards for data-driven marketing and sales excellence in the EMEA region. The awards recognized leaders across eight categories, with notable winners including SailPoint for Best Integrated Media Program, Xerox for Best Content Program, and AWS for Partner Marketing Excellence. The selection was based on the effectiveness of leveraging targeted audiences and purchase intent data to achieve significant results. Brent Boswell, Senior VP at TechTarget, highlighted the exceptional outcomes driven by the winners’ innovative approaches.
TechTarget (TTGT) announced that its BrightTALK platform won the 2024 SIIA CODiE Award for Best Event Technology Solution.
The company was also a finalist for Best Marketing Solution and Customer Success Team of the Year.
TechTarget’s Priority Engine won the Best Marketing Solution Award in 2023 and has been a finalist across multiple categories for 7 consecutive years. The company previously won Customer Success Team of the Year in 2022.
BrightTALK, the largest opt-in B2B audience network, enables marketers to create, host, and amplify events and webinars, reaching 32 million professionals through AI recommendations and paid lead campaigns.
CEO Michael Cotoia praised the recognition and highlighted the unique value of BrightTALK in driving engagement and success for enterprise technology sales and marketing teams.
TechTarget announced it won 31 awards from the American Society of Business Publication Editors (ASBPE). The awards were divided into 8 national awards (5 Gold, 2 Silver, 1 Bronze) and 23 New England regional awards (8 Gold, 8 Silver, 7 Bronze). Key awards include TechTarget Enterprise AI for Q&A (Gold) and TechTarget CIO for Online State of the Industry (Gold). The recognition reflects TechTarget's commitment to editorial excellence, supported by its team of over 150 editors and 1,000+ contributors. CEO Michael Cotoia and President Rebecca Kitchens highlighted the company's focus on delivering high-quality content and actionable insights to enterprise technology buyers.
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