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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
Informa TechTarget has been officially formed through the combination of TechTarget and Informa Tech's digital businesses. The new company will trade on Nasdaq as TTGT starting December 3, 2024. With over 2,000 employees serving 7,500 customers worldwide, it operates in a $20 billion annual market opportunity at the intersection of tech and B2B marketing. The company features 750+ content experts, 220+ digital editorial brands, and reaches 50 million B2B Tech professionals. Informa PLC contributed $350 million cash and digital businesses for a 57% stake, while existing TechTarget shareholders retain 43% and receive $11.70 per share.
TechTarget's Computer Weekly Editor-in-Chief Bryan Glick has been awarded 2024 B2B Editor of the Year and Editor's Editor of the Year by The British Society of Magazine Editors. The recognition stems largely from the publication's extensive coverage of the British Post Office Scandal, which has led to over 700 wrongful convictions being overturned. Under Glick's 15-year leadership, Computer Weekly has published more than 500 articles on the scandal since 2009. This award adds to an impressive list of recent accolades, including The Orwell Special Prize and recognition from the UK Association of Online Publishers.
TechTarget (TTGT) shareholders have approved the previously announced merger with Informa Tech's digital businesses at a Special Meeting of Stockholders on November 26, 2024. The transaction, expected to close on December 2, 2024, will create a new holding company called New TechTarget, which will continue trading on Nasdaq under the ticker symbol 'TTGT'. The combination aims to establish a leading global B2B growth accelerator.
TechTarget (Nasdaq: TTGT) announced it will release its Q3 2024 financial results by posting them to the Investor Relations section of their website. The company will host a conference call on November 12, 2024, at 5:00 p.m. Eastern Time to discuss the results. The call will feature brief remarks followed by a Q&A session. A live webcast will be available, and a replay will be accessible until December 12, 2024. The company has provided multiple dial-in options for US and Canadian participants.
TechTarget's Latin America Executive Editor Lizzette Pérez Arbesú received the 2024 Cybersecurity Journalism Career Award from the Mexico Cybersecurity Alliance (AMCS). The award recognizes her 20+ years covering the security market and contribution to Mexico's cybersecurity ecosystem. This adds to TechTarget's impressive collection of over 35 editorial awards in 2024, including the Orwell Special Prize and multiple honors from BSME, AOP, and ASBPE. The company's global network includes 150+ technology-specific websites and 1000+ webinar channels, supported by 150 editors and 1000+ contributors delivering content to 32 million opt-in B2B tech buyers worldwide.
TechTarget (Nasdaq: TTGT) announced it will release its 2024 third quarter financial results after market close on Tuesday, November 12, 2024. The company will host a live conference call and webcast at 5:00 p.m. ET to discuss financial results. Management will provide business updates, current market conditions, and operational results, followed by Q&A. Financial results and shareholder letter will be available on the investor relations website before the call. The conference call will be accessible via phone and webcast, with replay available through December 12, 2024.
TechTarget (TTGT) announced that the SEC has declared effective the registration statement on Form S-4 for its proposed strategic combination with Informa Tech's digital businesses. The company has scheduled a special meeting of stockholders for November 26, 2024, where stockholders of record as of October 18, 2024, will vote on the proposed transaction. The definitive Proxy Statement/Prospectus has been filed with the SEC and mailed to stockholders. The company expects the transaction to close in Q4 2024.
TechTarget (Nasdaq: TTGT) has announced the launch of Priority Engine™ Demand, a new module within its leading intent platform. This innovative tool is designed to help B2B enterprise technology organizations identify, engage, and convert buying groups more efficiently. Set to be available in Q4 2024, Priority Engine Demand aims to transform the traditional single-contact MQL approach into a Qualified Buying Group strategy.
The module combines four key TechTarget capabilities: account-level purchase intent insights, access to 32M+ opted-in contacts, content syndication and lead generation services, and data integration solutions. Key features include Content Hubs, Qualified Account Buying Groups, Buying Group Re-Engagement, and comprehensive campaign reporting and analytics.
Additionally, TechTarget introduced Market Monitor™, a strategic market intent application launched in Q3 2024, which complements Priority Engine Demand by providing valuable market insights.
TechTarget's CMO John Steinert will join Marketo Co-Founder Jon Miller for a panel discussion at the OpsStars Conference on September 18 in San Francisco. The session, titled 'Measure What (Really) Matters: The Metrics of Buying Groups', will focus on how Revenue teams can measure and evaluate key metrics for Buying Groups as a go-to-market strategy.
The panel will cover essential topics such as unifying sales and marketing goals, developing key data points for Buying Groups, and strategies for organizational success. TechTarget, recently named a Leader in The Forrester Wave™: B2B Intent Providers Q2 2023, will showcase its Priority Engine™ intent platform and Prospect-Level Intent™ data at the conference.
TechTarget (Nasdaq: TTGT) has rescheduled its Investor Day to take place after the closure of its transaction with Informa Tech's Digital Businesses, expected in Q4 2024. The postponement aims to focus on the newly combined company's vision, growth outlook, and product opportunities. The transaction remains subject to TechTarget shareholder approval and other closing conditions.
A preliminary proxy statement/prospectus has been filed with the SEC, and investors are urged to review these documents carefully. The definitive version will be mailed to TechTarget stockholders once available. Free copies of these filings can be obtained through the SEC website or TechTarget's investor relations page.
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