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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
Virtual Reality (VR) market faces significant challenges as headset sales dropped 10% to 6.9 million units in 2024 from 7.7 million in 2023, according to Omdia's latest research. The number of active VR headsets declined 8% to 21.9 million, with Apple Vision Pro's launch failing to revitalize the market and Meta's Quest 3S showing underwhelming sales.
VR content spending reached $904 million in 2024, projected to grow to $1.3bn by 2029, significantly lower compared to console gaming's $37.4 billion. The market outlook remains challenging, with developer interest and declining consumer engagement. Manufacturers are now shifting focus towards lightweight AR glasses with AI integration, hoping to normalize face-based spatial computing for future mass-market VR adoption.
Quantum Computing (QC) market is expected to experience significant growth in 2025, according to Omdia's analysis. Despite having over 300 vendors, the market remains nascent with revenue primarily from experimental usage. Omdia predicts a shift from experimentation to operational implementation starting 2025, marking a important turning point in vendor revenue growth.
The report highlights four key trends for 2025: transition from experimental to production use, acceleration in neutral atom qubit innovation, emergence of additional QC app stores following IBM's September 2024 launch, and increased vendor consolidation. While achieving full 'quantum advantage' remains a long-term goal, Omdia anticipates growing adoption across various applications before reaching large-scale, fault-tolerant quantum computing capabilities.
OLED display shipments are projected to reach a historic milestone of over 1 billion units in 2025 for small to medium-sized displays (1-inch to 8-inch). This growth is driven by OLED's superior performance over LCD in color saturation, slimness, weight, flexibility, and contrast.
The technology's expansion is supported by Chinese manufacturers like BOE, ChinaStar, EverDisplay, Visionox, and Tianma, alongside Korean leaders Samsung Display and LG Display. Applications span across smartphones, game consoles, AR/VR/MR headsets, automotive displays, and smartwatches.
While OLED is expected to enjoy a 'golden era,' emerging technologies like Micro LED displays from manufacturers such as AUO and Tianma may eventually challenge its dominance in the market.
Programming spend is projected to grow 5.3% to reach $206 billion globally in 2025, following a challenging 2024, with North America leading at 6.7% growth. The research highlights the rising significance of Free Ad-Supported Streaming TV (FAST) platforms, with major players like Samsung TV Plus (200M monthly users), Roku (140M), and Pluto TV (80M) expanding globally.
These platforms are evolving from library content to original productions, creating new opportunities for content creators. Hardware companies like Samsung and LG are driving innovation through exclusive FAST channels and collaborations. The trend includes strategic partnerships, such as Amazon's collaboration with Samsung TV Plus for The Rings of Power, demonstrating the growing importance of original content in driving subscriptions.
Informa TechTarget has been officially formed through the combination of TechTarget and Informa Tech's digital businesses. The new entity, trading under TTGT on Nasdaq, aims to be the leading B2B growth accelerator for the technology industry. The company serves 7,500 customers worldwide with over 2,000 employees, targeting a $20 billion annual market opportunity in tech and B2B marketing.
As part of the deal, Informa PLC contributed $350 million cash ($11.70 per TechTarget share) and its Tech Digital Businesses for a 57% stake, while existing TechTarget shareholders retain 43% equity. Gary Nugent, former Informa Tech CEO, will lead the combined company.
Informa TechTarget has been officially formed through the combination of TechTarget and Informa Tech's digital businesses. The new company will trade on Nasdaq as TTGT starting December 3, 2024. With over 2,000 employees serving 7,500 customers worldwide, it operates in a $20 billion annual market opportunity at the intersection of tech and B2B marketing. The company features 750+ content experts, 220+ digital editorial brands, and reaches 50 million B2B Tech professionals. Informa PLC contributed $350 million cash and digital businesses for a 57% stake, while existing TechTarget shareholders retain 43% and receive $11.70 per share.
TechTarget's Computer Weekly Editor-in-Chief Bryan Glick has been awarded 2024 B2B Editor of the Year and Editor's Editor of the Year by The British Society of Magazine Editors. The recognition stems largely from the publication's extensive coverage of the British Post Office Scandal, which has led to over 700 wrongful convictions being overturned. Under Glick's 15-year leadership, Computer Weekly has published more than 500 articles on the scandal since 2009. This award adds to an impressive list of recent accolades, including The Orwell Special Prize and recognition from the UK Association of Online Publishers.
TechTarget (TTGT) shareholders have approved the previously announced merger with Informa Tech's digital businesses at a Special Meeting of Stockholders on November 26, 2024. The transaction, expected to close on December 2, 2024, will create a new holding company called New TechTarget, which will continue trading on Nasdaq under the ticker symbol 'TTGT'. The combination aims to establish a leading global B2B growth accelerator.
TechTarget (Nasdaq: TTGT) announced it will release its Q3 2024 financial results by posting them to the Investor Relations section of their website. The company will host a conference call on November 12, 2024, at 5:00 p.m. Eastern Time to discuss the results. The call will feature brief remarks followed by a Q&A session. A live webcast will be available, and a replay will be accessible until December 12, 2024. The company has provided multiple dial-in options for US and Canadian participants.
TechTarget's Latin America Executive Editor Lizzette Pérez Arbesú received the 2024 Cybersecurity Journalism Career Award from the Mexico Cybersecurity Alliance (AMCS). The award recognizes her 20+ years covering the security market and contribution to Mexico's cybersecurity ecosystem. This adds to TechTarget's impressive collection of over 35 editorial awards in 2024, including the Orwell Special Prize and multiple honors from BSME, AOP, and ASBPE. The company's global network includes 150+ technology-specific websites and 1000+ webinar channels, supported by 150 editors and 1000+ contributors delivering content to 32 million opt-in B2B tech buyers worldwide.
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