Informa TechTarget to Host 'Activating Intent' Virtual Summit, Examining Intent Data’s Role in Accelerating Growth
TechTarget (Nasdaq: TTGT) has announced its upcoming virtual summit 'Activating Intent' scheduled for Thursday, March 20. The one-day online event focuses on maximizing intent data value across go-to-market (GTM) strategies for product, marketing, sales, and revenue operations leaders.
The summit will feature 8 expert-led sessions, including a keynote by Forrester Principal Analyst Brett Kahnke on 'Intent Innovation in 2025 and Beyond.' The event will showcase practical case studies and insights on leveraging intent data for content strategy, buying group operations, and enterprise tech deals.
TechTarget, recently named a Leader and Customer Favorite in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, aims to help organizations optimize their intent data usage for improved targeting, pipeline growth, and buyer engagement.
TechTarget (Nasdaq: TTGT) ha annunciato il suo prossimo summit virtuale 'Attivare l'Intento' previsto per giovedì 20 marzo. L'evento online di un giorno si concentra sull'ottimizzazione del valore dei dati di intento nelle strategie go-to-market (GTM) per i leader di prodotto, marketing, vendite e operazioni di fatturato.
Il summit presenterà 8 sessioni guidate da esperti, inclusa una keynote del Principal Analyst di Forrester, Brett Kahnke, su 'Innovazione dell'Intento nel 2025 e oltre.' L'evento mostrerà casi studio pratici e approfondimenti su come sfruttare i dati di intento per la strategia dei contenuti, le operazioni dei gruppi di acquisto e le trattative tecnologiche aziendali.
TechTarget, recentemente nominato Leader e Preferito dai Clienti in The Forrester Wave™: Fornitori di Dati di Intento per B2B, Q1 2025, mira ad aiutare le organizzazioni a ottimizzare l'uso dei loro dati di intento per un targeting migliore, la crescita del pipeline e il coinvolgimento degli acquirenti.
TechTarget (Nasdaq: TTGT) ha anunciado su próxima cumbre virtual 'Activando la Intención' programada para el jueves 20 de marzo. El evento en línea de un día se centra en maximizar el valor de los datos de intención en las estrategias de go-to-market (GTM) para líderes de producto, marketing, ventas y operaciones de ingresos.
La cumbre contará con 8 sesiones dirigidas por expertos, incluida una conferencia magistral del Analista Principal de Forrester, Brett Kahnke, sobre 'Innovación de la Intención en 2025 y más allá.' El evento mostrará estudios de caso prácticos y perspectivas sobre cómo aprovechar los datos de intención para la estrategia de contenido, las operaciones de grupos de compra y los acuerdos tecnológicos empresariales.
TechTarget, recientemente nombrado Líder y Favorito de los Clientes en The Forrester Wave™: Proveedores de Datos de Intención para B2B, Q1 2025, tiene como objetivo ayudar a las organizaciones a optimizar el uso de sus datos de intención para una mejor segmentación, crecimiento del pipeline y compromiso del comprador.
TechTarget (Nasdaq: TTGT)는 3월 20일 목요일에 예정된 가상 정상 회담 '의도 활성화'를 발표했습니다. 하루짜리 온라인 이벤트는 제품, 마케팅, 판매 및 수익 운영 리더를 위한 시장 진출(GTM) 전략 전반에 걸쳐 의도 데이터 가치를 극대화하는 데 중점을 둡니다.
이번 정상 회담은 전문가 주도의 8개 세션을 포함하며, Forrester의 수석 분석가 Brett Kahnke가 '2025년 이후의 의도 혁신'에 대한 기조연설을 진행합니다. 이 이벤트는 콘텐츠 전략, 구매 그룹 운영 및 기업 기술 거래를 위한 의도 데이터를 활용하는 방법에 대한 실용적인 사례 연구와 통찰력을 제공합니다.
TechTarget은 최근 The Forrester Wave™: B2B 의도 데이터 제공업체, Q1 2025에서 리더이자 고객 선호도로 선정되어, 조직이 타겟팅, 파이프라인 성장 및 구매자 참여를 개선하기 위해 의도 데이터 사용을 최적화하도록 돕는 것을 목표로 하고 있습니다.
TechTarget (Nasdaq: TTGT) a annoncé son prochain sommet virtuel 'Activer l'Intention' prévu pour le jeudi 20 mars. Cet événement en ligne d'une journée se concentre sur la maximisation de la valeur des données d'intention dans les stratégies go-to-market (GTM) pour les leaders des produits, du marketing, des ventes et des opérations de revenus.
Le sommet comportera 8 sessions dirigées par des experts, y compris une conférence d'ouverture par Brett Kahnke, Analyste Principal chez Forrester, sur 'Innovation de l'Intention en 2025 et au-delà.' L'événement présentera des études de cas pratiques et des insights sur l'utilisation des données d'intention pour la stratégie de contenu, les opérations des groupes d'achat et les accords technologiques d'entreprise.
TechTarget, récemment désigné comme Leader et Favori des Clients dans The Forrester Wave™: Fournisseurs de Données d'Intention pour B2B, Q1 2025, vise à aider les organisations à optimiser l'utilisation de leurs données d'intention pour un meilleur ciblage, une croissance des pipelines et un engagement des acheteurs amélioré.
TechTarget (Nasdaq: TTGT) hat seinen bevorstehenden virtuellen Gipfel 'Intent aktivieren' angekündigt, der für Donnerstag, den 20. März, geplant ist. Die eintägige Online-Veranstaltung konzentriert sich darauf, den Wert von Intent-Daten in Go-to-Market- (GTM) Strategien für Produkt-, Marketing-, Vertriebs- und Umsatzoperationen zu maximieren.
Der Gipfel wird 8 von Experten geleitete Sitzungen umfassen, darunter eine Keynote von Forrester Principal Analyst Brett Kahnke zum Thema 'Intent-Innovation im Jahr 2025 und darüber hinaus.' Die Veranstaltung wird praktische Fallstudien und Einblicke präsentieren, wie man Intent-Daten für Content-Strategien, Einkaufsgruppenoperationen und Unternehmens-Technologiedeals nutzen kann.
TechTarget, kürzlich als Leader und Kundenfavorit in The Forrester Wave™: Intent-Datenanbieter für B2B, Q1 2025 ausgezeichnet, zielt darauf ab, Organisationen dabei zu helfen, ihre Nutzung von Intent-Daten für eine verbesserte Zielgruppenansprache, Pipeline-Wachstum und Käuferengagement zu optimieren.
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Activating Intent will feature expert-led sessions from top B2B marketing and sales leaders, offering insights into the power of intent data. Attendees will gain valuable knowledge from practical case studies, demonstrating how organizations can optimize their marketing and sales strategies by using insights to build an intent-fueled GTM strategy, improving tactical revenue drivers.
“The ability to harness and activate intent data effectively is transforming how today’s more ambitious organizations connect with their buyers,” said John Steinert, CMO at Informa TechTarget. “This event is designed to equip these marketing and sales teams with the knowledge and tools needed to make data-driven decisions that accelerate business growth.”
The event will feature 8 jam-packed sessions with expert speakers spotlighting how leading organizations are leveraging intent to power better content strategy, better operationalize buying groups, win bigger deals across enterprise tech as well as multiple industry verticals like healthcare and get the most out of partner marketing.
Keynoting the virtual summit is guest speaker and Forrester Principal Analyst Brett Kahnke, who will be presenting the event’s premier session, “Intent Innovation in 2025 and Beyond.” As GTM teams move past the early stages of intent data implementation, leaders are focusing on optimizing their approaches, refining their strategies, and exploring new use cases to drive additional impact. In his session, Kahnke will delve into his latest research, highlighting emerging industry trends and key areas of importance for GTM teams. He will also present the criteria and methodology of The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, the most recent research designed to guide decision-making around intent-driven targeting, content strategies, buying group qualification, and direct pipeline acceleration. Informa TechTarget was recently named a Leader and a Customer Favorite in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025.
According to The Intent Data Providers For B2B Landscape, Q3 2024, “Customers rely on B2B intent data providers to collect intent signals to support a wide range of use cases across go-to-market teams.” Furthermore it states, “B2B intent data providers offer a set of distinct capabilities that can greatly affect their ability to deliver business results across business scenarios.” As a result, today’s organizations must become more sophisticated in the use of their intent data. To meet evolving business needs, GTM teams must shift their focus from simple implementation to strategic optimization to sharpen their targeting, accelerate pipeline growth, and improve buyer engagement. Activating Intent virtual summit aims to give them the tools to accomplish this.
For more information about the Activating Intent virtual summit and to secure your spot, visit https://informattgt-events.brighttalk.com/activating-intent/.
About Informa TechTarget
TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT) is a leading provider of B2B intent data, offering a comprehensive suite of solutions that enable marketers to identify and engage with high-value accounts based on their real-time intent signals. With over 50 million B2B professionals in its network, Informa TechTarget’s permissioned, first-party data offers unparalleled accuracy and reliability for marketers across industries.
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Media:
Garrett Mann
VP of Corporate Communications
Informa TechTarget
Garrett.mann@informatechtarget.com
Source: TechTarget, Inc.
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