Informa TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm; Named Customer Favorite Among All Evaluated Vendors
TechTarget (TTGT) has been named a Leader in Forrester Research's Q1 2025 Wave report for B2B Intent Data Providers. The company received the highest possible scores in 12 out of 21 evaluation criteria, including Vision, Innovation, and Buying group prediction.
As a Customer Favorite among evaluated vendors, TechTarget's Priority Engine platform provides ranked accounts and named prospects actively researching purchases in technology categories. The company's content model includes over 750 editors creating content across 200 technology market categories, reaching an audience of 50+ million business professionals generating 1+ million daily intent signals.
The Forrester report highlighted TechTarget's strengths in proprietary data, buying group identification, geographic coverage, and buying cycle analysis, positioning it as the go-to provider for contact-level intent insights.
TechTarget (TTGT) è stata nominata Leader nel rapporto Wave Q1 2025 di Forrester Research per i fornitori di dati di intenzione B2B. L'azienda ha ottenuto i punteggi più alti possibili in 12 su 21 criteri di valutazione, tra cui Visione, Innovazione e previsione del gruppo di acquisto.
Come Preferito dai Clienti tra i fornitori valutati, la piattaforma Priority Engine di TechTarget fornisce conti classificati e prospettive nominate che stanno attivamente ricercando acquisti in categorie tecnologiche. Il modello di contenuto dell'azienda include oltre 750 editor che creano contenuti in 200 categorie di mercato tecnologico, raggiungendo un pubblico di oltre 50 milioni di professionisti aziendali che generano più di 1 milione di segnali di intenzione al giorno.
Il rapporto di Forrester ha evidenziato i punti di forza di TechTarget nei dati proprietari, nell'identificazione dei gruppi di acquisto, nella copertura geografica e nell'analisi del ciclo di acquisto, posizionandola come il fornitore di riferimento per le intuizioni di intenzione a livello di contatto.
TechTarget (TTGT) ha sido nombrado Líder en el informe Wave Q1 2025 de Forrester Research para Proveedores de Datos de Intención B2B. La compañía recibió las puntuaciones más altas posibles en 12 de los 21 criterios de evaluación, incluyendo Visión, Innovación y predicción del grupo de compra.
Como Favorito de los Clientes entre los proveedores evaluados, la plataforma Priority Engine de TechTarget proporciona cuentas clasificadas y prospectos nombrados que están investigando activamente compras en categorías tecnológicas. El modelo de contenido de la empresa incluye más de 750 editores creando contenido en 200 categorías de mercado tecnológico, alcanzando una audiencia de más de 50 millones de profesionales de negocios que generan más de 1 millón de señales de intención diariamente.
El informe de Forrester destacó las fortalezas de TechTarget en datos propietarios, identificación de grupos de compra, cobertura geográfica y análisis del ciclo de compra, posicionándola como el proveedor de referencia para las percepciones de intención a nivel de contacto.
TechTarget (TTGT)는 포레스터 리서치의 2025년 1분기 Wave 보고서에서 B2B 의도 데이터 제공업체 분야의 리더로 선정되었습니다. 이 회사는 비전, 혁신 및 구매 그룹 예측을 포함하여 21개 평가 기준 중 12개에서 가장 높은 점수를 받았습니다.
평가된 공급업체 중 고객 선호도 1위인 TechTarget의 Priority Engine 플랫폼은 기술 카테고리에서 구매를 적극적으로 조사하는 순위 계정과 명명된 잠재 고객을 제공합니다. 이 회사의 콘텐츠 모델은 200개의 기술 시장 카테고리에서 콘텐츠를 생성하는 750명 이상의 편집자를 포함하며, 5000만 이상의 비즈니스 전문가에게 도달하여 매일 100만 개 이상의 의도 신호를 생성합니다.
포레스터 보고서는 TechTarget의 독점 데이터, 구매 그룹 식별, 지리적 범위 및 구매 주기 분석의 강점을 강조하며, 접촉 수준의 의도 통찰력을 제공하는 주요 공급업체로 자리잡고 있습니다.
TechTarget (TTGT) a été nommé Leader dans le rapport Wave Q1 2025 de Forrester Research pour les fournisseurs de données d'intention B2B. L'entreprise a obtenu les scores les plus élevés possibles dans 12 des 21 critères d'évaluation, y compris Vision, Innovation et prédiction du groupe d'achat.
En tant que Préféré des Clients parmi les fournisseurs évalués, la plateforme Priority Engine de TechTarget fournit des comptes classés et des prospects nommés qui recherchent activement des achats dans des catégories technologiques. Le modèle de contenu de l'entreprise comprend plus de 750 rédacteurs créant du contenu dans 200 catégories de marché technologique, atteignant un public de plus de 50 millions de professionnels des affaires générant plus d'un million de signaux d'intention par jour.
Le rapport de Forrester a mis en avant les forces de TechTarget en matière de données propriétaires, d'identification des groupes d'achat, de couverture géographique et d'analyse du cycle d'achat, la positionnant comme le fournisseur de référence pour les informations d'intention au niveau du contact.
TechTarget (TTGT) wurde im Wave-Bericht Q1 2025 von Forrester Research als Leader unter den B2B-Intent-Datenanbietern ausgezeichnet. Das Unternehmen erhielt die höchstmöglichen Punktzahlen in 12 von 21 Bewertungskriterien, darunter Vision, Innovation und Vorhersage der Kaufgruppe.
Als Kundenfavorit unter den bewerteten Anbietern bietet die Priority Engine-Plattform von TechTarget eingestufte Konten und benannte Interessenten, die aktiv nach Käufen in Technologiekategorien suchen. Das Content-Modell des Unternehmens umfasst über 750 Redakteure, die Inhalte in 200 Technologiemarkt-Kategorien erstellen und ein Publikum von über 50 Millionen Geschäftsleuten erreichen, die täglich über 1 Million Intent-Signale generieren.
Der Forrester-Bericht hob die Stärken von TechTarget in Bezug auf proprietäre Daten, Identifizierung von Kaufgruppen, geografische Abdeckung und Analyse des Kaufzyklus hervor und positionierte es als den bevorzugten Anbieter für Kontakt-Ebene-Intent-Insights.
- Named Leader in Forrester Wave report with highest scores in 12 of 21 criteria
- Recognized as Customer Favorite among all evaluated vendors
- Extensive reach with 50M+ business professionals and 1M+ daily intent signals
- Strong market position with 750+ editors covering 200 tech categories
- None.
Insights
Informa TechTarget's Leader designation in Forrester's B2B Intent Data Providers report represents a significant competitive validation in the rapidly growing intent data market, which has become essential infrastructure for B2B technology marketing teams.
The recognition highlights TTGT's differentiated business model centered on first-party data collection through owned media properties – a stark contrast to competitors who primarily aggregate third-party signals. This approach creates three substantial competitive advantages:
- Higher data quality and signal accuracy (acknowledged by Forrester's highest possible scores in "accuracy and noise filtering")
- Greater resilience against cookie deprecation and privacy regulations
- More comprehensive buying group identification capabilities
The customer testimonials reveal TTGT's strong position in the marketing technology stack of enterprise clients, suggesting high switching costs and potential for sustained recurring revenue. With intent data increasingly embedded in marketing automation and sales enablement workflows, TTGT's platform becomes more entrenched with each integration.
The merger with Informa appears to be delivering strategic benefits, particularly in geographic expansion and vertical market coverage. This expanded footprint should accelerate TTGT's ability to capture market share in the growing global intent data market, projected to reach
However, investors should monitor several key factors: 1) potential compression in marketing technology budgets during economic uncertainty, 2) competitive responses from larger martech players seeking to capture intent data market share, and 3) execution on cross-selling opportunities between the legacy TechTarget and Informa customer bases.
This recognition strengthens TTGT's position as a specialized player in the intent data space with differentiated capabilities that larger marketing technology platforms may find difficult to replicate.
Cementing its leadership position in multilevel intent insights, The Company received highest possible scores in 12 criteria, including Vision, Innovation, Uniqueness of signals and Buying group prediction
Informa TechTarget received the highest possible scores in 12 of the 21 criteria. Criteria included: Vision; Innovation; Uniqueness of signals; Accuracy and noise filtering; Geographic coverage; Buying cycle analysis; Buying group prediction; and Reporting and data visualization. Additionally, among all vendors evaluated, Informa TechTarget was named a Customer Favorite, with the report noting that customers cited “exceptional levels of customer support and partnership”.
“Informa TechTarget is WatchGuard’s go to provider for contact intent data and an essential partner in driving continuous success for our marketing and sales teams,” said Alexandra McWethy, Director of Demand Generation, WatchGuard Technologies. “Their first party data for our core audience of IT professionals is unique in the market, and the level of customer service they provide is a true differentiator.”
To access The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report, click here.
According to the report, “[Informa TechTarget] remains the go-to provider for contact-level intent insights across the industries it serves and is a compelling choice for those looking to expand their intent capabilities globally.” Further, it stated that, “The combined offerings of the merged company further cement [Informa TechTarget’s] leadership position in multilevel intent insights against accounts, buying groups, and contacts.” In addition, the Forrester report noted that, “Proprietary data is the primary differentiator for any walled garden provider. [Informa TechTarget] builds on that strength with exceptional buying group identification, expanded geographic coverage, strong buying cycle analysis, and in-depth reporting capabilities within the core Priority Engine product.”
“We are extremely pleased to be recognized as a Leader in Forrester’s Wave for B2B Intent Data Providers,” said Gary Nugent, Chief Executive Officer, Informa TechTarget. “Our clients accelerate topline growth by leveraging our proprietary intent data to target their go to market efforts with precision and confidence. To us, this recognition is a true testament to the value of our data, the talents of our team and our commitment to delivering meaningful and measurable outcomes for our customers.”
We believe that Informa TechTarget achieved this recognition on the strength of its suite of data-driven solutions for B2B go-to-market teams powered by Priority EngineTM — its proprietary purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology and vertical categories.
“Intent data is the fuel that makes our marketing engine perform at a high level,” said Daniel Bleichman, Director of Corporate Marketing, Cato Networks. “The depth of intent insights we get from Informa TechTarget on full buying teams at our target accounts is unmatched and is a top source of opportunities and pipeline for Cato Networks.”
Informa TechTarget’s content model makes our intent data dramatically more precise than other sources. Over decades, we’ve built the largest editorial bureau in B2B tech with over 750 editors and industry experts crafting original content across 200 technology market categories. This authoritative content draws in-market buyers to our 220+ trusted technology- and vertical market-specific sites while they are researching purchases. Using this proven model, we’ve built an engaged, permissioned audience of over 50 million business and technology professionals across the globe who generate over 1 million directly observed intent signals each day as they interact with our trusted content.
The actionable insights available directly in Priority Engine and through native integrations with leading Martech and Salestech platforms, combined with Informa TechTarget’s expansive services, allow clients to contextually engage these audiences to drive breakthrough outcomes.
To access a copy of the Forrester report, click here.
About Informa TechTarget
TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.
With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:
- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts
Informa TechTarget is headquartered in
© 2025 TechTarget, Inc. All rights reserved. All trademarks are the property of their respective owners.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227569678/en/
Garrett Mann
Vice President, Corporate Communications
Informa TechTarget
617-431-9371
garrett.mann@informatechtarget.co
Source: TechTarget, Inc.
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