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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
TechTarget, Inc. (Nasdaq: TTGT) reported its financial results for the first quarter of 2024, emphasizing purchase intent-driven marketing and sales services. The company will hold a conference call and webcast to discuss the results on May 9, 2024, at 5:00 p.m. (Eastern Time). Investors can access the conference call via webcast or telephone, with a replay available afterward.
TechTarget, Inc. announced that it will present a case study with Broadvoice at Forrester B2B Summit on reshaping the revenue waterfall with intent data. It highlights how Broadvoice is transforming success through buying groups and pipeline alignment. The Case Study will be live on May 6, featuring industry experts who will provide real advice on leveraging intent data effectively.
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