CORRECTING and REPLACING Omdia: Global Smartphone Shipments Rebound with 7.1% Growth in 2024, Amid Industry Recovery
Global smartphone shipments showed strong recovery in 2024, reaching 1,223.1 million units, marking a 7.1% increase from 2023's 1,141.9 million units. The industry experienced five consecutive quarters of year-on-year growth, with Q4 2024 reaching 328.0 million units.
Apple maintained its position as the world's largest smartphone manufacturer, shipping 225.9 million units despite a 1.4% decline from 2023. Samsung followed with 222.9 million units, showing a 1.1% decrease. Xiaomi demonstrated impressive growth with 168.6 million units, a 15.4% increase.
Notable performances included Transsion Holdings (106.7 million units, up 15.3%), Oppo Group (103.6 million units, up 2.8%), and Vivo (100.9 million units, up 14.0%). Chinese manufacturers Honor, Lenovo, and Huawei achieved double-digit growth, driven by overseas market expansion and recovery in Chinese and Indian markets.
Le spedizioni globali di smartphone hanno mostrato una forte ripresa nel 2024, raggiungendo 1.223,1 milioni di unità, segnando un aumento del 7,1% rispetto ai 1.141,9 milioni di unità del 2023. Il settore ha registrato cinque trimestri consecutivi di crescita anno su anno, con il Q4 2024 che ha raggiunto 328,0 milioni di unità.
Apple ha mantenuto la propria posizione di maggior produttore di smartphone al mondo, spedendo 225,9 milioni di unità nonostante un calo dell'1,4% rispetto al 2023. Samsung è seguita con 222,9 milioni di unità, mostrando una diminuzione dell'1,1%. Xiaomi ha dimostrato una crescita impressionante con 168,6 milioni di unità, un aumento del 15,4%.
Performance notevoli includono Transsion Holdings (106,7 milioni di unità, +15,3%), Oppo Group (103,6 milioni di unità, +2,8%) e Vivo (100,9 milioni di unità, +14,0%). I produttori cinesi Honor, Lenovo e Huawei hanno raggiunto una crescita a doppia cifra, trainati dall'espansione nei mercati esteri e dalla ripresa nei mercati cinese e indiano.
Los envíos globales de smartphones mostraron una fuerte recuperación en 2024, alcanzando 1.223,1 millones de unidades, lo que marca un aumento del 7,1% respecto a los 1.141,9 millones de unidades de 2023. La industria experimentó cinco trimestres consecutivos de crecimiento interanual, con el cuarto trimestre de 2024 alcanzando 328,0 millones de unidades.
Apple mantuvo su posición como el mayor fabricante de smartphones del mundo, enviando 225,9 millones de unidades a pesar de una disminución del 1,4% respecto a 2023. Samsung le siguió con 222,9 millones de unidades, mostrando una caída del 1,1%. Xiaomi demostró un impresionante crecimiento con 168,6 millones de unidades, un incremento del 15,4%.
Las actuaciones notables incluyeron a Transsion Holdings (106,7 millones de unidades, +15,3%), Oppo Group (103,6 millones de unidades, +2,8%) y Vivo (100,9 millones de unidades, +14,0%). Los fabricantes chinos Honor, Lenovo y Huawei lograron un crecimiento de dos dígitos, impulsados por la expansión en mercados exteriores y la recuperación en los mercados chino e indio.
글로벌 스마트폰 출하량은 2024년에 강한 회복세를 보이며 12억 2,310만 대에 달하였고, 이는 2023년의 11억 4,190만 대 대비 7.1% 증가한 수치입니다. 이 업계는 5개 분기 연속으로 전년 대비 성장을 기록하며, 2024년 4분기에는 3억 2,800만 대에 도달했습니다.
애플은 2억 2,590만 대를 출하하여 여전히 세계 최대 스마트폰 제조업체의 자리를 유지하고 있으며, 2023년 대비 1.4% 감소하였습니다. 삼성은 2억 2,290만 대로 뒤를 이어 1.1%의 감소를 보였습니다. 샤오미는 1억 6,860만 대의 출하량으로 15.4% 증가하며 인상적인 성장을 보여주었습니다.
주목할 만한 성과로는 트랜시온 홀딩스 (1억 6,670만 대, +15.3%), 오포 그룹 (1억 3,360만 대, +2.8%), 그리고 비보 (1억 9,090만 대, +14.0%)가 있습니다. 중국 제조업체인 Honor, Lenovo, Huawei는 해외 시장 확장과 중국 및 인도 시장의 회복에 힘입어 두 자릿수 성장을 이루었습니다.
Les expéditions mondiales de smartphones ont montré une forte reprise en 2024, atteignant 1.223,1 millions d'unités, marquant un augmentation de 7,1% par rapport aux 1.141,9 millions d'unités de 2023. L'industrie a connu cinq trimestres consécutifs de croissance d'une année sur l'autre, avec le Q4 2024 atteignant 328,0 millions d'unités.
Apple a maintenu sa position de plus grand fabricant de smartphones au monde, expédiant 225,9 millions d'unités malgré une baisse de 1,4% par rapport à 2023. Samsung a suivi avec 222,9 millions d'unités, montrant une diminution de 1,1%. Xiaomi a montré une croissance impressionnante avec 168,6 millions d'unités, soit une augmentation de 15,4%.
Les performances notables comprenaient Transsion Holdings (106,7 millions d'unités, +15,3%), Oppo Group (103,6 millions d'unités, +2,8%) et Vivo (100,9 millions d'unités, +14,0%). Les fabricants chinois Honor, Lenovo et Huawei ont réalisé une croissance à deux chiffres, soutenue par l'expansion des marchés étrangers et la reprise dans les marchés chinois et indien.
Die globalen Smartphone-Lieferungen zeigten 2024 eine starke Erholung und erreichten 1.223,1 Millionen Einheiten, was einem Anstieg von 7,1% im Vergleich zu 1.141,9 Millionen Einheiten im Jahr 2023 entspricht. Die Branche verzeichnete fünf aufeinanderfolgende Quartale mit einem jährlichen Wachstum, wobei das vierte Quartal 2024 328,0 Millionen Einheiten erreichte.
Apple behauptete seinen Platz als größter Smartphone-Hersteller der Welt und lieferte 225,9 Millionen Einheiten aus, obwohl dies einem Rückgang von 1,4% im Vergleich zu 2023 entspricht. Samsung folgte mit 222,9 Millionen Einheiten, was einem Rückgang von 1,1% entspricht. Xiaomi zeigte ein beeindruckendes Wachstum mit 168,6 Millionen Einheiten, einem Anstieg von 15,4%.
Bemerkenswerte Leistungen erzielten Transsion Holdings (106,7 Millionen Einheiten, +15,3%), Oppo Group (103,6 Millionen Einheiten, +2,8%) und Vivo (100,9 Millionen Einheiten, +14,0%). Die chinesischen Hersteller Honor, Lenovo und Huawei erzielten ein zweistelliges Wachstum, angetrieben durch die Expansion auf dem Überseemarkt und die Erholung der chinesischen und indischen Märkte.
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Annual Smartphone Shipments by Top 10 OEM (Graphic: Business Wire)
The updated release reads:
OMDIA: GLOBAL SMARTPHONE SHIPMENTS REBOUND WITH
According to the latest Omdia smartphone preliminary shipment report, global shipments reached 328.0 million units in 4Q24 marking a
Apple led global smartphone shipments in 4Q24, as is typical for the fourth quarter, following the launch of the new iPhone 16 series. The iPhone 16 lineup, released in the third quarter, drove shipments to 77.1 million. While the iPhone 16 series outperformed its predecessor in quarterly shipments, Apple overall shipments still marked a decline from the previous year – down 1 million from 78.1 million in 4Q23. For the full year of 2024, Apple shipped 225.9 million units, down
“Apple is facing difficulties in
Samsung recorded 51.9 million units in 4Q24, bringing its 2024 total to 222.9 million units, a
Xiaomi has exceeded expectations throughout 2024, maintaining strong global growth with 168.6 million unit shipments, an increase of over 20 million smartphones (
Transsion Holding, whose brands include Infinix, iTel and Tecno, saw shipments stabilize in 2024 following rapid expansion in 2023. While the company was unable to maintain its high growth, resulting in fluctuating year-on-year growth, Transsion has succeeded in achieving more sustainable growth. Combined shipments of all three brands total 106.7 million units in 2024, up
Vivo experienced steady growth throughout 2024, finishing the year with a total of 100.9 million shipments. This is 12 million more (
Zaker Li, Omdia Principal Smartphone Analyst said, “vivo has demonstrated remarkable resilience against ongoing intense market competition in 2024. While other brands have focused on aggressive market expansion strategy, vivo opted to focus more strategically on specific markets. It continues to lead in both the
Oppo Group, which includes both the Oppo and OnePlus brand, faced challenges throughout most of 2024. Despite this, the company has experienced strong growth in the second half of the year. Oppo Group recorded a
Honor, Lenovo, and Huawei all achieved double-digit growth, far outpacing the overall market growth rate. This growth was powered by Chinese OEMs' expansion into overseas markets, a recovery in demand for budget smartphones, and the resurgence of smartphone demand in
Concluding the analysis, Hong noted: “Looking back on 2024, it’s clear that the smartphone industry has recovered from the shipment volume decline seen in 2023. With the global smartphone market reaching 1,223.1 million units in 2024, this represents a strong
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250203664882/en/
Fasiha Khan- fasiha.khan@omdia.com
Source: Omdia
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