Omdia: MVNO Market on the Rise as Global Subscriptions to Grow 3.6% CAGR by 2029
The global MVNO (Mobile Virtual Network Operator) market is projected to grow at a 3.6% CAGR from 2023 to 2029, outpacing the general personal mobile market's expected 1.6% CAGR, according to Omdia's latest forecast.
Regional growth variations show the Americas expecting 10.6% CAGR, led by Brazil, Mexico, and the US, while the Middle East & Africa projects 17.6% CAGR, driven by South Africa and Nigeria. Asia & Oceania will maintain the largest MVNO market by subscriptions, albeit with modest growth. Europe's MVNO subscriptions are expected to decline due to operator sub-brand competition and MVNOs deploying their own networks.
Banks, supermarkets, and broadband/TV service providers remain key MVNO market players, leveraging their existing customer bases for efficient mobile service promotion and enhanced customer engagement.
Il mercato globale degli MVNO (Operatori di Rete Mobile Virtuale) è previsto crescere a un CAGR del 3,6% dal 2023 al 2029, superando l'atteso CAGR dell'1,6% del mercato mobile personale generale, secondo l'ultima previsione di Omdia.
Le variazioni di crescita regionali mostrano che le Americhe si aspettano un CAGR del 10,6%, guidate da Brasile, Messico e Stati Uniti, mentre il Medio Oriente e l'Africa prevedono un CAGR del 17,6%, trainato da Sudafrica e Nigeria. L'Asia e l'Oceania manterranno il più grande mercato MVNO per numero di abbonamenti, sebbene con una crescita modesta. Si prevede che gli abbonamenti MVNO in Europa calino a causa della concorrenza tra sotto-marchi degli operatori e degli MVNO che implementano le proprie reti.
Banche, supermercati e fornitori di servizi di broadband/TV rimangono attori chiave nel mercato MVNO, sfruttando le loro basi clienti esistenti per promuovere servizi mobili in modo efficace e migliorare il coinvolgimento del cliente.
Se proyecta que el mercado global de MVNO (Operadores de Redes Móviles Virtuales) crecerá a un CAGR del 3.6% desde 2023 hasta 2029, superando el esperado CAGR del 1.6% del mercado personal móvil en general, según la última proyección de Omdia.
Las variaciones de crecimiento regional muestran que las Américas esperan un CAGR del 10.6%, lideradas por Brasil, México y Estados Unidos, mientras que el Medio Oriente y África proyectan un CAGR del 17.6%, impulsados por Sudáfrica y Nigeria. Asia y Oceanía mantendrán el mayor mercado de MVNO por suscripciones, aunque con un crecimiento modesto. Se espera que las suscripciones de MVNO en Europa disminuyan debido a la competencia de sub-marcas de operadores y a la implementación de redes propias por parte de los MVNO.
Los bancos, los supermercados y los proveedores de servicios de banda ancha/TV siguen siendo jugadores clave en el mercado de MVNO, aprovechando sus bases de clientes existentes para promover servicios móviles de manera eficiente y mejorar el compromiso del cliente.
전 세계 MVNO(모바일 가상 네트워크 운영자) 시장은 2023년부터 2029년까지 CAGR 3.6%로 성장할 것으로 예상되며, 이는 전반적인 개인 모바일 시장의 예상 CAGR 1.6%를 초과하는 수치입니다. 이는 Omdia의 최신 예측에 따른 것입니다.
지역별 성장 변화를 보면, 미주 지역은 10.6% CAGR을 기대하고 있으며, 브라질, 멕시코, 미국이 이를 이끌고 있습니다. 한편, 중동 및 아프리카는 17.6% CAGR을 전망하고 있으며, 남아프리카와 나이지리아가 주도하고 있습니다. 아시아와 오세아니아는 구독 기준으로 가장 큰 MVNO 시장을 유지할 것으로 보이나, 성장률은 다소 완만할 것으로 예상됩니다. 유럽의 MVNO 구독은 통신업체의 서브브랜드 경쟁과 MVNO들이 자사 네트워크를 구축함에 따라 감소할 것으로 전망됩니다.
은행, 슈퍼마켓, 그리고 초고속 인터넷/TV 서비스 제공업체는 시장의 주요 MVNO 플레이어로 남아 있으며, 기존 고객층을 활용하여 효율적인 모바일 서비스 홍보와 고객 참여를 강화하고 있습니다.
Le marché mondial des MVNO (Opérateurs de Réseau Mobile Virtuel) devrait connaître une croissance de 3,6 % de CAGR entre 2023 et 2029, dépassant l'attente d'un CAGR de 1,6 % pour le marché mobile personnel général, selon les dernières prévisions d'Omdia.
Les variations de croissance régionales montrent que les Amériques prévoient un CAGR de 10,6 %, avec le Brésil, le Mexique et les États-Unis en tête, tandis que le Moyen-Orient et l'Afrique prévoient un CAGR de 17,6 %, soutenu par l'Afrique du Sud et le Nigeria. L'Asie et l'Océanie maintiendront le plus grand marché MVNO en termes d'abonnements, bien que la croissance soit modeste. En Europe, les abonnements MVNO devraient diminuer en raison de la concurrence des sous-marques des opérateurs et des MVNO qui déploient leurs propres réseaux.
Les banques, les supermarchés et les fournisseurs de services de haut débit/TV restent des acteurs clés sur le marché des MVNO, en tirant parti de leurs bases de clients existantes pour promouvoir efficacement les services mobiles et améliorer l'engagement des clients.
Der globale MVNO (Mobile Virtual Network Operator) Markt wird voraussichtlich von 2023 bis 2029 mit einem CAGR von 3,6% wachsen, was die erwarteten 1,6% CAGR des allgemeinen persönlichen Mobilmarktes übertrifft, laut der neuesten Prognose von Omdia.
Regionale Wachstumsunterschiede zeigen, dass Nord- und Südamerika ein CAGR von 10,6% erwartet, angeführt von Brasilien, Mexiko und den USA, während der nahe Osten und Afrika ein CAGR von 17,6% prognostizieren, angetrieben von Südafrika und Nigeria. Asien und Ozeanien werden den größten MVNO-Markt nach Abonnements halten, wenn auch mit moderatem Wachstum. In Europa wird ein Rückgang der MVNO-Abonnements aufgrund der Konkurrenz durch Operator-Untermarken und MVNOs, die eigene Netzwerke betreiben, erwartet.
Banken, Supermärkte und Breitband-/TV-Anbieter bleiben wichtige Akteure im MVNO-Markt, indem sie ihre bestehenden Kundenstämme nutzen, um Dienstleistungen effizient zu bewerben und das Kundenengagement zu verbessern.
- Global MVNO market growth rate (3.6% CAGR) is more than double the general mobile market (1.6% CAGR)
- Strong growth projected in Middle East & Africa (17.6% CAGR) and Americas (10.6% CAGR)
- Asia & Oceania maintains position as biggest MVNO market by subscriptions
- European MVNO market expected to contract due to competition and MVNOs transitioning to own networks
- Asia & Oceania region showing only modest growth despite market leadership
Insights
The MVNO market's projected 3.6% CAGR through 2029 reveals a significant transformation in the mobile telecommunications landscape, with several key implications for investors and industry stakeholders:
Regional Growth Dynamics:
- The Americas' robust 10.6% CAGR forecast, particularly in Brazil, Mexico and the US, indicates untapped market potential and regulatory environments becoming more conducive to MVNO operations
- MEA's exceptional 17.6% CAGR projection suggests emerging opportunities in underserved markets, particularly in South Africa and Nigeria
- Europe's expected contraction signals market maturation and strategic shifts, as some MVNOs transition to infrastructure-based operations
Business Model Evolution:
- The success of non-traditional players (banks, retailers) in the MVNO space demonstrates the growing importance of customer relationship leverage and cross-selling opportunities
- This trend suggests potential market consolidation opportunities and strategic partnerships between traditional telcos and customer-facing businesses
- The divergence between MVNO growth and general mobile subscription growth indicates market share redistribution rather than pure market expansion
Investment Implications:
- Infrastructure providers may benefit from increased network utilization and wholesale revenue streams
- Traditional mobile operators face pressure to optimize their wholesale strategies and potentially develop sub-brands
- Companies with strong existing customer relationships and distribution channels are well-positioned to enter or expand in the MVNO market
MVNO subscription growth rates (CAGR) by region 2023-29 (Graphic: Business Wire)
The growth rate for worldwide MVNO subscriptions is more than double the projected CAGR of
Omdia’s MVNO subscriptions forecast covers 47 countries and territories around the world, as well as four major regions and the global market.
MVNO subscriptions in the
Although
“Banks, supermarkets, and broadband and TV service providers continue to be key players in the MVNO market, partly because they can promote mobile services efficiently to their existing customers,” said report author Matthew Reed, Chief Analyst, Service Providers and Markets, at Omdia. “And adding a mobile service to their product range can help these providers to increase customer engagement, retention, and revenue.”
Omdia’s MVNO forecasts are accompanied by a new report, MVNO Market Outlook – 2025, which analyzes MVNO market trends.
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205117829/en/
Fasiha Khan- fasiha.khan@omdia.com
Source: Omdia
FAQ
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