SPECIFICITY INC - SPTY STOCK NEWS

Specificity Inc. (OTC Pink: SPTY) has reported significant achievements for December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing clients. The digital marketing firm has experienced a notable increase in Requests for Proposals (RFPs), indicating growing market recognition.

The company is actively working towards regaining SEC compliance in partnership with CM3 Advisory to complete its audit, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to Specificity's core operations. The company expects to achieve SEC compliance by the end of March 2025.

Specificity Inc. (OTC Pink: SPTY) reported significant achievements in December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing customers. The company experienced a notable increase in Requests for Proposals (RFPs) for its digital marketing services.

The company is actively working with CM3 Advisory to complete its audit and regain SEC compliance, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to core business operations. Management expects to achieve SEC compliance by the end of March 2025.

Specificity (OTC Pink: SPTY) has completed the asset purchase of HomeQ, acquiring its advanced technology stack. The transaction, initially planned as an acquisition, was finalized as an asset purchase. The HomeQ tech stack will enhance Specificity's capabilities in providing hyper-precise, real-time data targeting for digital advertising, with a particular focus on the home services sector.

Glenn Anderson, HomeQ's largest investor, has increased his investment position in SPTY following the asset purchase share conversion, expressing confidence in Specificity's vision and leadership. The acquisition aims to strengthen Specificity's position in the adtech industry while expanding its service offerings across multiple verticals.

Specificity (SPTY) has appointed Richard L. Berry, III as its new Chief Operating Officer. Berry brings over 30 years of business experience, notably as former CEO of AquaHydrate Inc., where he achieved $15 million in annual revenue and led a $50 million sale to Yucaipa Companies. As COO, Berry will oversee operational strategies across Specificity's core brands: Specificity, Put-Thru, and Intent Buyers. The appointment aligns with the company's expansion, including the recent launch of IntentBuyers.com and Put-Thru, a marketing solution for SMBs focusing on enterprise-level audience targeting and lead generation services.

Specificity Inc. (OTCQB: SPTY), a digital marketing firm, has announced its move to the OTC Alternative Markets to maintain trading and market maker activity. This shift is due to issues with their previous auditor, BF Borgers, who lost their audit certification. CEO Jason Wood stated that the company is working to re-do audits for 2022 and 2023 to regain SEC compliance and return to OTCQB.

Despite this setback, Specificity is proceeding with its acquisition of livePRO/HomeQ and has begun raising capital for growth. Wood emphasized that the business remains healthy and expects significant developments in 2024, with more announcements coming soon.

Specificity, a digital marketing firm, announced its acquisition of livePRO, a platform offering real-time customer interaction solutions. This acquisition aims to enhance customer engagement by integrating Specificity's marketing expertise with livePRO's real-time interaction technology. The collaboration is set to revolutionize customer interactions, providing immediate and humanized connections that improve customer experience and business outcomes. This move follows a strategic partnership between the two companies, targeting the modernization of the home services industry. The acquisition addresses challenges such as bot traffic and click fraud, aiming to deliver better conversion technology and proof of concept for Specificity's audience ID tech stack.

Specificity (OTCQB: SPTY) has partnered with livePRO to revolutionize the home services industry. This collaboration aims to modernize contractor-customer interactions through livePRO's real-time virtual connection platform. livePRO’s offerings, like HomeQ, provide instant project access and real-time client engagement, empowering contractors in the digital age. Specificity's expertise in marketing technology complements livePRO's innovative approach, enhancing its market position. Key executives from both companies highlight the transformative potential of this partnership for the industry. This alliance signifies a major step towards redefining efficiency and innovation in home services.

Specificity (SPTY) announces a $5 million seed round with Qubit Capital to launch its AI-driven audience identification solution, aiming to tackle industry challenges and revolutionize ad campaign efficiency. The company's innovative tech stack utilizes 1st party data to provide unique insights to clients, offering a competitive edge in the market.

Specificity Inc. announces the addition of Shelby DeCarlo as Client Success Manager. Shelby will oversee the existing client base and support the development and expansion of Client Success efforts, delivering attribution to clients and bolstering retention results. Specificity is a leading solutions provider in AdTech and Digital Marketing, committed to creating a world-class experience for brand partners across the U.S.