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Overview of Specificity Inc. (SPTY)
Specificity Inc. is an innovative digital marketing firm that redefines audience targeting and digital advertising by harnessing advanced AI-driven solutions. Focused on precision marketing, the company leverages cutting-edge technology to solve some of the industry’s largest challenges, including inflated ad spend, bot traffic, and inaccuracies in audience data. With an extensive suite of proprietary marketing tools and an emphasis on real-time data, Specificity offers a robust platform that empowers both business-to-business and business-to-consumer clients to reach active, in-market consumers with unmatched precision and efficiency.
Core Business and Value Proposition
At its essence, Specificity Inc. operates at the intersection of digital marketing and data analytics, providing a comprehensive array of services and solutions designed to deliver highly targeted marketing campaigns. The company's core mission is to equip marketers with the tools necessary for identifying and engaging genuine prospects. Through its innovative tech stack, the company addresses common industry pitfalls such as fraudulent traffic, outdated demographic data, and inefficient ad spend. By using a combination of AI-driven data analysis and real-time audience identification, Specificity ensures that marketing messages are delivered only to those consumers who are actively involved in the buying cycle.
Technological Innovations and Industry Disruptions
Specificity distinguishes itself in a crowded marketplace by focusing on a data integrity approach that emphasizes clean, first-party data. Its proprietary solutions utilize the only accessible first-party data graph in existence, offering clients a unique advantage in building their own data sets without succumbing to the cost prohibitive models traditionally employed by larger competitors. The company has developed an industry-disrupting tech stack that incorporates sophisticated AI algorithms to provide deep insights into consumer behavior, thus challenging the status quo of digital advertising.
- AI-Driven Audience Targeting: The solution integrates advanced algorithms that analyze behavioral signals to precisely identify in-market consumers, making digital ad campaigns more effective.
- Real-Time Data Integration: By leveraging real-time messaging and audience intelligence, Specificity ensures that campaigns are dynamic and responsive to current market conditions.
- Clean Data Emphasis: Ensuring that ad dollars reach authentic audiences, the company addresses persistent issues like bot traffic and mechanical IDs, which have long plagued the digital marketing space.
Strategic Acquisitions and Business Expansion
The company has strategically positioned itself in the evolving digital marketing landscape through targeted acquisitions and partnerships. Its acquisition of livePRO, a trailblazing real-time interaction platform, has bolstered its ability to connect businesses with potential customers instantly. This move addresses long-standing challenges in scheduling and lead conversion, particularly in the home services and financial sectors, by merging Specificity's precision targeting with live, humanized interactions.
Additionally, the integration of HomeQ's advanced technology stack further enriches the company’s offerings by enhancing its real-time data targeting capabilities. This asset purchase not only extends its service range but also solidifies its competitive advantage in providing comprehensive, efficient, and accurate audience insights.
Industry Partnerships and Market Position
Enhancing its technological prowess and market outreach, Specificity has formed key partnerships with industry players including venture capital firms and technology consultants. A notable collaboration with Qubit Capital signifies strong investor confidence and a commitment to accelerating its tech development. Furthermore, its partnership with Blackpearl Group and the integration of the Pearl Diver AI-powered intent data solution have expanded its capability to execute highly precise Connected TV (CTV) campaigns, setting new benchmarks in audience engagement and campaign performance.
Operational Excellence and Market Dynamics
Specificity’s operations are characterized by a relentless focus on precision and efficiency. The company’s proprietary suite of tools enables marketers to reduce waste, optimize ad spend, and achieve measurable conversion improvements, thus providing valuable insights across various market segments. This operational excellence is highlighted by its commitment to transparency and data integrity, ensuring that all marketing processes are executed in real time with unparalleled accuracy.
Competitive Landscape and Differentiation
In a competitive market where many digital marketing firms rely on generic data models and traditional adtech approaches, Specificity sets itself apart with a distinctly technical and innovative approach. Unlike competitors who depend on third-party data sources fraught with inaccuracies, the company’s emphasis on first-party data sharing fosters a higher quality of insight and deeper client collaboration. By treating the insights generated as proprietary work product for its clients, Specificity underscores its commitment to client ownership of data and strategic market intelligence.
Client Benefits and Strategic Impact
For clients, Specificity offers a comprehensive solution that goes beyond traditional digital marketing. Its technology enables smoother audience identification, improved conversion funnel management, and integration with customer relationship management platforms. This creates an ecosystem where small and medium-sized businesses have the ability to target high-intent audiences without the burden of inflated costs and inefficiencies typical of conventional methods.
Concluding Insights
Specificity Inc. stands as a testament to innovation in digital marketing, combining deep industry expertise with technological savvy to solve enduring market challenges. Its meticulous focus on precision targeting and real-time interactivity not only enhances the marketing efforts of its clients but also redefines best practices in the industry. By continually refining its technology and expanding strategically, Specificity ensures that its solutions remain at the forefront of digital advertising, offering clarity, effectiveness, and measurable results for a diverse range of clients.
Specificity Inc (SPTY) has announced significant expansions to its in-market marketing strategy, powered by a daily nationwide intent feed system. The company's enhanced digital marketing platform now delivers targeted advertising across social media, display ads, and Connected TV (CTV) platforms, focusing exclusively on high-intent consumers.
The company's proprietary ad tech ensures ads reach only real humans, eliminating bot traffic and reducing fraud. Key developments include:
- Integration of high-intent audience data across social media platforms including Meta and TikTok
- Enhanced Connected TV advertising capabilities
- Launch of a redesigned website
- Implementation of AI-driven text and email marketing automation
CEO Jason Wood emphasized the importance of a hybrid model in modern digital marketing, stating that traditional ad manager tools alone are insufficient for avoiding waste and fraudulent traffic.
Specificity Inc (OTCQB:SPTY), a digital marketing solutions provider, has announced a strategic partnership with Blackpearl Group (BPG) to integrate Pearl Diver's AI-powered intent data solution into its marketing capabilities. This collaboration aims to enhance Specificity's Connected TV (CTV) campaign targeting accuracy nationwide.
The partnership combines Specificity's digital marketing expertise with Pearl Diver's AI-driven intent data to deliver clean audience data free of bot and mechanical traffic. The integration will leverage Pearl Diver's proprietary intent scoring to add additional layers of audience intelligence and refine targeting strategies.
The collaboration focuses on the CTV advertising space, which has emerged as a key digital marketing channel for engaging targeted audiences in a brand-safe environment. Through this partnership, Specificity will utilize Blackpearl's advanced audience data capabilities to enhance CTV campaign precision and optimize ad spend across various industries.
Specificity (OTC PINK:SPTY) has appointed Chris Gruening as its new Vice President of Client Services. With nearly 20 years of experience in client relationship management and strategic marketing, Gruening will support the company's mission to deliver tailored marketing solutions for its brand portfolio, including Specificity, Put-Thru, and Intent Buyers.
CEO Jason Wood emphasized that 2025 marks a turning point for Specificity, highlighting Gruening's expertise in attribution and technology optimization. The appointment aims to enhance the company's focus on revenue and conversion rates rather than traditional metrics like reach and impressions. Gruening's role will be important in maintaining client success and driving strategic initiatives, particularly following the recent launch of IntentBuyers.com and Put-Thru's growth.
Specificity Inc. (OTC Pink: SPTY) has reported significant achievements for December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing clients. The digital marketing firm has experienced a notable increase in Requests for Proposals (RFPs), indicating growing market recognition.
The company is actively working towards regaining SEC compliance in partnership with CM3 Advisory to complete its audit, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to Specificity's core operations. The company expects to achieve SEC compliance by the end of March 2025.
Specificity Inc. (OTC Pink: SPTY) reported significant achievements in December 2024, adding over $500,000 in annual run-rate revenue through new client acquisitions and increased spending from existing customers. The company experienced a notable increase in Requests for Proposals (RFPs) for its digital marketing services.
The company is actively working with CM3 Advisory to complete its audit and regain SEC compliance, following challenges from the early 2024 loss of certification by former auditor BF Borgers. These issues were external and not related to core business operations. Management expects to achieve SEC compliance by the end of March 2025.
Specificity (OTC Pink: SPTY) has completed the asset purchase of HomeQ, acquiring its advanced technology stack. The transaction, initially planned as an acquisition, was finalized as an asset purchase. The HomeQ tech stack will enhance Specificity's capabilities in providing hyper-precise, real-time data targeting for digital advertising, with a particular focus on the home services sector.
Glenn Anderson, HomeQ's largest investor, has increased his investment position in SPTY following the asset purchase share conversion, expressing confidence in Specificity's vision and leadership. The acquisition aims to strengthen Specificity's position in the adtech industry while expanding its service offerings across multiple verticals.
Specificity (SPTY) has appointed Richard L. Berry, III as its new Chief Operating Officer. Berry brings over 30 years of business experience, notably as former CEO of AquaHydrate Inc., where he achieved $15 million in annual revenue and led a $50 million sale to Yucaipa Companies. As COO, Berry will oversee operational strategies across Specificity's core brands: Specificity, Put-Thru, and Intent Buyers. The appointment aligns with the company's expansion, including the recent launch of IntentBuyers.com and Put-Thru, a marketing solution for SMBs focusing on enterprise-level audience targeting and lead generation services.
Specificity Inc. (OTCQB: SPTY), a digital marketing firm, has announced its move to the OTC Alternative Markets to maintain trading and market maker activity. This shift is due to issues with their previous auditor, BF Borgers, who lost their audit certification. CEO Jason Wood stated that the company is working to re-do audits for 2022 and 2023 to regain SEC compliance and return to OTCQB.
Despite this setback, Specificity is proceeding with its acquisition of livePRO/HomeQ and has begun raising capital for growth. Wood emphasized that the business remains healthy and expects significant developments in 2024, with more announcements coming soon.
Specificity, a digital marketing firm, announced its acquisition of livePRO, a platform offering real-time customer interaction solutions. This acquisition aims to enhance customer engagement by integrating Specificity's marketing expertise with livePRO's real-time interaction technology. The collaboration is set to revolutionize customer interactions, providing immediate and humanized connections that improve customer experience and business outcomes. This move follows a strategic partnership between the two companies, targeting the modernization of the home services industry. The acquisition addresses challenges such as bot traffic and click fraud, aiming to deliver better conversion technology and proof of concept for Specificity's audience ID tech stack.
Specificity (OTCQB: SPTY) has partnered with livePRO to revolutionize the home services industry. This collaboration aims to modernize contractor-customer interactions through livePRO's real-time virtual connection platform. livePRO’s offerings, like HomeQ, provide instant project access and real-time client engagement, empowering contractors in the digital age. Specificity's expertise in marketing technology complements livePRO's innovative approach, enhancing its market position. Key executives from both companies highlight the transformative potential of this partnership for the industry. This alliance signifies a major step towards redefining efficiency and innovation in home services.
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