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Specificity Inc. (SPTY) is a leading full-service digital marketing firm based in Tampa, Florida. They offer cutting-edge marketing solutions to both B2B and B2C clients. Specificity's core mission is to provide advanced audience targeting capabilities to create successful marketing campaigns. The company has recently renewed their targeted digital marketing agreement with long-time client Woodhouse Spa of St. Petersburg, showcasing significant ROI increases. Specificity focuses on narrowly defining their target audiences to maximize ROI for their clients. They have also formed strategic partnerships with companies like Delivr, aiming to revolutionize the digital marketing technology space.
Specificity Inc. (OTCQB: SPTY), a digital marketing firm, has announced its move to the OTC Alternative Markets to maintain trading and market maker activity. This shift is due to issues with their previous auditor, BF Borgers, who lost their audit certification. CEO Jason Wood stated that the company is working to re-do audits for 2022 and 2023 to regain SEC compliance and return to OTCQB.
Despite this setback, Specificity is proceeding with its acquisition of livePRO/HomeQ and has begun raising capital for growth. Wood emphasized that the business remains healthy and expects significant developments in 2024, with more announcements coming soon.
Specificity, a digital marketing firm, announced its acquisition of livePRO, a platform offering real-time customer interaction solutions. This acquisition aims to enhance customer engagement by integrating Specificity's marketing expertise with livePRO's real-time interaction technology. The collaboration is set to revolutionize customer interactions, providing immediate and humanized connections that improve customer experience and business outcomes. This move follows a strategic partnership between the two companies, targeting the modernization of the home services industry. The acquisition addresses challenges such as bot traffic and click fraud, aiming to deliver better conversion technology and proof of concept for Specificity's audience ID tech stack.
Specificity (OTCQB: SPTY) has partnered with livePRO to revolutionize the home services industry. This collaboration aims to modernize contractor-customer interactions through livePRO's real-time virtual connection platform. livePRO’s offerings, like HomeQ, provide instant project access and real-time client engagement, empowering contractors in the digital age. Specificity's expertise in marketing technology complements livePRO's innovative approach, enhancing its market position. Key executives from both companies highlight the transformative potential of this partnership for the industry. This alliance signifies a major step towards redefining efficiency and innovation in home services.
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