Specificity Appoints Richard L. Berry, III as Chief Operating Officer
Specificity (SPTY) has appointed Richard L. Berry, III as its new Chief Operating Officer. Berry brings over 30 years of business experience, notably as former CEO of AquaHydrate Inc., where he achieved $15 million in annual revenue and led a $50 million sale to Yucaipa Companies. As COO, Berry will oversee operational strategies across Specificity's core brands: Specificity, Put-Thru, and Intent Buyers. The appointment aligns with the company's expansion, including the recent launch of IntentBuyers.com and Put-Thru, a marketing solution for SMBs focusing on enterprise-level audience targeting and lead generation services.
Specificity (SPTY) ha nominato Richard L. Berry, III come nuovo Chief Operating Officer. Berry porta con sé oltre 30 anni di esperienza nel mondo degli affari, in particolare come ex CEO di AquaHydrate Inc., dove ha raggiunto un fatturato annuo di 15 milioni di dollari e ha guidato una vendita di 50 milioni di dollari a Yucaipa Companies. In qualità di COO, Berry supervisionerà le strategie operative attraverso i principali brand di Specificity: Specificity, Put-Thru e Intent Buyers. Questa nomina è in linea con l'espansione dell'azienda, compreso il recente lancio di IntentBuyers.com e Put-Thru, una soluzione di marketing per PMI focalizzata su targeting di audience a livello enterprise e servizi di generazione di contatti.
Specificity (SPTY) ha nombrado a Richard L. Berry, III como su nuevo Director de Operaciones. Berry aporta más de 30 años de experiencia empresarial, destacándose como ex CEO de AquaHydrate Inc., donde logró 15 millones de dólares en ingresos anuales y lideró una venta de 50 millones de dólares a Yucaipa Companies. Como COO, Berry supervisará las estrategias operativas de las marcas principales de Specificity: Specificity, Put-Thru e Intent Buyers. Este nombramiento está alineado con la expansión de la compañía, incluido el reciente lanzamiento de IntentBuyers.com y Put-Thru, una solución de marketing para pymes que se centra en la segmentación de audiencias a nivel empresarial y servicios de generación de leads.
Specificity (SPTY)는 Richard L. Berry, III를 새로운 최고 운영 책임자로 임명했습니다. Berry는 AquaHydrate Inc.의 전 CEO로서 연간 수익 1,500만 달러를 달성하고 Yucaipa Companies에 5천만 달러 규모의 매각을 이끌었던 30년 이상의 비즈니스 경험을 가지고 있습니다. COO로서 Berry는 Specificity의 핵심 브랜드인 Specificity, Put-Thru, Intent Buyers의 운영 전략을 감독할 것입니다. 이번 임명은 IntentBuyers.com과 중소기업(SMB)을 위한 기업 수준의 오디언스 타겟팅 및 리드 생성 서비스에 중점을 둔 마케팅 솔루션 Put-Thru의 최근 출시를 포함하여 회사의 확장과 일치합니다.
Specificity (SPTY) a nommé Richard L. Berry, III en tant que nouveau Directeur des opérations. Berry apporte plus de 30 ans d'expérience dans le domaine des affaires, notamment en tant qu'ancien PDG d'AquaHydrate Inc., où il a réalisé un chiffre d'affaires annuel de 15 millions de dollars et a dirigé une vente de 50 millions de dollars à Yucaipa Companies. En tant que COO, Berry supervisera les stratégies opérationnelles des principales marques de Specificity : Specificity, Put-Thru et Intent Buyers. Cette nomination s'inscrit dans le cadre de l'expansion de l'entreprise, y compris le lancement récent d'IntentBuyers.com et de Put-Thru, une solution marketing pour les PME axée sur le ciblage d'audience à un niveau d'entreprise et les services de génération de prospects.
Specificity (SPTY) hat Richard L. Berry, III zu seinem neuen Chief Operating Officer ernannt. Berry bringt über 30 Jahre Erfahrung im Geschäft mit, insbesondere als ehemaliger CEO von AquaHydrate Inc., wo er einen Jahresumsatz von 15 Millionen Dollar erzielte und einen Verkauf von 50 Millionen Dollar an Yucaipa Companies leitete. Als COO wird Berry die operativen Strategien der Hauptmarken von Specificity überwachen: Specificity, Put-Thru und Intent Buyers. Die Ernennung passt zur Expansion des Unternehmens, einschließlich des kürzlichen Starts von IntentBuyers.com und Put-Thru, einer Marketinglösung für KMUs, die sich auf die zielgerichtete Ansprache auf Unternehmensebene und Dienstleistungen zur Leadgenerierung konzentriert.
- Appointment of experienced COO with proven track record of scaling businesses
- New COO's previous success in achieving $15M annual revenue at AquaHydrate
- Strategic expansion with two new brands: IntentBuyers.com and Put-Thru
- Development of specialized marketing solutions for SMB market segment
- None.
Tampa, Florida--(Newsfile Corp. - November 12, 2024) - Specificity (OTC Pink: SPTY) (the "Company"), a leader in precision digital marketing, is proud to announce the appointment of Richard L. Berry, III, as its new Chief Operating Officer. With over 30 years of experience in building successful businesses across various industries, Berry's leadership marks an important milestone in Specificity's continued growth and operational excellence.
Berry brings a proven track record of driving sales, scaling operations, and leading market expansion. Berry previously served as CEO of AquaHydrate Inc., where he led the company to achieve over
"Specificity's innovative approach to digital marketing sets it apart in an increasingly competitive landscape," said Berry. "I'm excited to contribute to the company's mission of delivering the most advanced audience targeting capabilities and to play a role in scaling its operations for future growth."
Jason Wood, CEO of Specificity, added: "Richard's extensive experience in business building and operational leadership is exactly what we need as we continue to expand our services and grow our market presence. His insights and leadership will help Specificity capitalize on its current momentum and execute our strategic vision."
Berry’s appointment comes at a time when Specificity is rapidly expanding its capabilities, evidenced by the launch of IntentBuyers.com and continued development of Put-Thru, a marketing solution tailored for small to medium-sized businesses (SMBs). Specificity has expanded its offerings with the addition of two new brands designed to address critical gaps in the marketing landscape. Put-Thru is tailored specifically for SMBs, providing access to enterprise-level audience targeting and sophisticated marketing strategies typically only accessible to those with larger budgets. This offering empowers smaller businesses to achieve high-impact marketing results within their financial reach. IntentBuyers, the latest launch by Specificity, is set to tackle the issues caused by generic lead aggregators that are commonly used across multiple verticals, with a particular focus on the home services industry. IntentBuyers aims to deliver highly qualified, exclusive, high-intent leads to businesses and their sales teams—improving lead quality and exclusivity while maintaining cost-effectiveness. This new brand reflects Specificity’s commitment to creating specialized, results-driven solutions for its clients. As COO, Berry will play a key role in further scaling these operations and driving Specificity’s commitment to delivering unparalleled marketing solutions.
About Specificity, Inc.
Specificity, based in Tampa, Florida, is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients as well as business to consumer clients. With a core mission of offering clients the most advanced audience targeting capabilities, Specificity identifies and targets individuals in the buying cycle, maximizing the effectiveness of marketing efforts. The company leverages real-time targeting opportunities to provide businesses with competitive online traffic.
For further information about Specificity Inc. and the range of digital marketing solutions offered, visit - https://www.specificityinc.com.
Specificity also has a growing online community across social media, including Facebook and LinkedIn. Specificity is a publicly traded company, ticker symbol #SPTY.
For more information, please contact:
ClearThink Investor Relations
nyc@clearthink.capital
Jason Wood, CEO
jason@specificityinc.com
Forward-Looking Statements Disclaimer:
This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. Many factors are difficult to predict accurately and are generally beyond the Specificity's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.
Although forward-looking statements contained in this presentation are based upon what management of Specificity Inc. believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Specificity Inc. undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.
SOURCE: Specificity Inc.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/229287
FAQ
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