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Specificity Completes Asset Purchase of HomeQ, Acquires Cutting-Edge Tech Stack

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Specificity (OTC Pink: SPTY) has completed the asset purchase of HomeQ, acquiring its advanced technology stack. The transaction, initially planned as an acquisition, was finalized as an asset purchase. The HomeQ tech stack will enhance Specificity's capabilities in providing hyper-precise, real-time data targeting for digital advertising, with a particular focus on the home services sector.

Glenn Anderson, HomeQ's largest investor, has increased his investment position in SPTY following the asset purchase share conversion, expressing confidence in Specificity's vision and leadership. The acquisition aims to strengthen Specificity's position in the adtech industry while expanding its service offerings across multiple verticals.

Specificity (OTC Pink: SPTY) ha completato l'acquisto degli asset di HomeQ, acquisendo il suo avanzato stack tecnologico. La transazione, inizialmente prevista come un'acquisizione, è stata finalizzata come un acquisto di asset. Lo stack tecnologico di HomeQ migliorerà le capacità di Specificity nel fornire dati iper-precisi e in tempo reale per il targeting della pubblicità digitale, con un particolare focus sul settore dei servizi per la casa.

Glenn Anderson, il più grande investitore di HomeQ, ha aumentato la sua posizione di investimento in SPTY dopo la conversione delle azioni in seguito all'acquisto degli asset, esprimendo fiducia nella visione e leadership di Specificity. L'acquisizione mira a rafforzare la posizione di Specificity nell'industria adtech, espandendo nel contempo la sua offerta di servizi in molteplici settori.

Specificity (OTC Pink: SPTY) ha completado la compra de activos de HomeQ, adquiriendo su avanzado conjunto tecnológico. La transacción, inicialmente planificada como una adquisición, se finalizó como una compra de activos. El conjunto tecnológico de HomeQ mejorará las capacidades de Specificity para proporcionar datos hiperprecisos y en tiempo real para la segmentación de publicidad digital, con un enfoque particular en el sector de servicios para el hogar.

Glenn Anderson, el mayor inversor de HomeQ, ha incrementado su posición de inversión en SPTY tras la conversión de acciones por la compra de activos, expresando confianza en la visión y liderazgo de Specificity. La adquisición tiene como objetivo fortalecer la posición de Specificity en la industria adtech mientras amplía su oferta de servicios en múltiples verticales.

Specificity (OTC Pink: SPTY)HomeQ의 자산 구매를 완료하고 고급 기술 스택을 인수했습니다. 이 거래는 처음에는 인수로 계획되었지만 자산 구매로 마무리되었습니다. HomeQ의 기술 스택은 디지털 광고를 위한 초정밀 실시간 데이터 타겟팅을 제공하는 Specificity의 역량을 향상시킬 것이며, 특히 가정 서비스 분야에 초점을 맞출 것입니다.

HomeQ의 최대 투자자인 Glenn Anderson은 자산 구매 후 주식 전환에 따라 SPTY에 대한 투자 위치를 늘렸으며, Specificity의 비전과 리더십에 대한 신뢰를 표현했습니다. 이 인수는 Specificity의 adtech 산업 내 위치를 강화하고 여러 분야에서 서비스 제공을 확장하는 것을 목표로 하고 있습니다.

Specificity (OTC Pink: SPTY) a finalisé l'achat d'actifs de HomeQ, acquérant ainsi sa technologie avancée. La transaction, initialement prévue comme une acquisition, a été conclue comme un achat d'actifs. La pile technologique de HomeQ renforcera les capacités de Specificity à fournir des données hyper-précises et en temps réel pour le ciblage de la publicité numérique, avec un accent particulier sur le secteur des services à domicile.

Glenn Anderson, le plus grand investisseur de HomeQ, a augmenté sa position d'investissement dans SPTY suite à la conversion des actions résultant de l'achat d'actifs, exprimant sa confiance dans la vision et le leadership de Specificity. Cette acquisition vise à renforcer la position de Specificity dans l'industrie de la publicité technologique tout en élargissant son offre de services dans plusieurs secteurs.

Specificity (OTC Pink: SPTY) hat den Erwerb der Vermögenswerte von HomeQ abgeschlossen und deren fortschrittlichen Technologiestack übernommen. Die Transaktion, die zunächst als Übernahme geplant war, wurde als Vermögensübertragung finalisiert. Der Technologiestack von HomeQ wird die Fähigkeiten von Specificity zur Bereitstellung von hypergenauen, Echtzeit-Daten für digitales Targeting in der Werbung verbessern, wobei der Schwerpunkt auf dem Bereich der Haushaltsdienstleistungen liegt.

Glenn Anderson, der größte Investor von HomeQ, hat nach der Umwandlung von Aktien im Rahmen des Vermögenskaufs seine Investitionsposition in SPTY erhöht und sein Vertrauen in die Vision und Führung von Specificity bekundet. Die Übernahme zielt darauf ab, die Position von Specificity in der Adtech-Branche zu stärken und gleichzeitig das Dienstleistungsangebot in mehreren Bereichen zu erweitern.

Positive
  • Acquisition of HomeQ's advanced technology stack enhances real-time data targeting capabilities
  • Major HomeQ investor increases position in SPTY post-acquisition
  • Expansion into home services vertical with potential for cross-vertical applications
Negative
  • None.

Tampa, Florida--(Newsfile Corp. - December 17, 2024) - Specificity (OTC Pink: SPTY) (the "Company"), the marketing technology leader redefining audience targeting with precision data, is proud to announce the successful completion of its asset purchase of HomeQ. This milestone follows Specificity's earlier announcement of plans to acquire HomeQ, which has now been converted from an acquisition and finalized as an asset purchase. With this acquisition, Specificity now owns HomeQ's advanced technology stack, marking a significant leap forward in its mission to deliver unparalleled marketing solutions.

The HomeQ tech stack enhances Specificity's ability to provide clients with hyper-precise, real-time data targeting, elevating its already revolutionary capabilities in the digital advertising space. With HomeQ's capabilities in the home services space, Specificity aims to grow it's home service capability offerings for future and current home service clients ad well as expand these capabilities across many verticals. HomeQ's investors, thrilled with the outcome of the purchase, have expressed strong confidence in Specificity's vision and leadership. Glenn Anderson, the largest investor in HomeQ, has also demonstrated his enthusiasm by joining the ranks of Specificity investors by adding to his existing position in SPTY after the asset purchase share conversion.

"We're extremely pleased with this outcome," said Glenn Anderson, the largest HomeQ investor. "The acquisition by Specificity ensures that the technology we invested in will thrive and continue to innovate. Jason Wood and his team have a bold vision for the future, and I'm excited to support them as an investor in Specificity."

Specificity CEO Jason Wood highlighted the strategic importance of the acquisition and the opportunities it unlocks for the company.

"The HomeQ tech stack is a perfect fit for Specificity's mission to deliver marketing precision that's unmatched in the industry," said Jason Wood. "This asset purchase positions us to expand our offerings and continue driving exceptional results for our clients. We're also excited to welcome Glenn Anderson as an investor in Specificity — his belief in our approach and future speaks volumes."

With this acquisition, Specificity further cements its position as a leading innovator in adtech, providing clients with targeted solutions that are transparent, efficient, and focused on delivering measurable results.

About Specificity, Inc.

Specificity, based in Tampa, Florida, is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients as well as business to consumer clients. With a core mission of offering clients the most advanced audience targeting capabilities, Specificity identifies and targets individuals in the buying cycle, maximizing the effectiveness of marketing efforts. The company leverages real-time targeting opportunities to provide businesses with competitive online traffic.

For further information about Specificity Inc. and the range of digital marketing solutions offered, visit - https://www.specificityinc.com.

Specificity also has a growing online community across social media, including Facebook and LinkedIn. Specificity is a publicly traded company, ticker symbol #SPTY.

For more information, please contact:

ClearThink Investor Relations
nyc@clearthink.capital

Jason Wood, CEO
jason@specificityinc.com

Forward-Looking Statements Disclaimer:

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. Many factors are difficult to predict accurately and are generally beyond the Specificity's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

Although forward-looking statements contained in this presentation are based upon what management of Specificity Inc. believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Specificity Inc. undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.

SOURCE: Specificity Inc.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/234128

FAQ

What technology assets did SPTY acquire from HomeQ?

SPTY acquired HomeQ's advanced technology stack, which provides capabilities for hyper-precise, real-time data targeting in digital advertising, with particular strength in the home services sector.

How will the HomeQ asset purchase affect SPTY's market position?

The acquisition strengthens SPTY's position in adtech by enhancing its marketing precision capabilities and expanding its service offerings, particularly in the home services vertical with potential for cross-vertical applications.

What was the response from HomeQ's investors to the SPTY asset purchase?

HomeQ's investors, particularly largest investor Glenn Anderson, expressed strong confidence in the deal, with Anderson increasing his investment position in SPTY following the asset purchase share conversion.

How does SPTY plan to utilize HomeQ's technology stack?

SPTY plans to integrate HomeQ's technology to enhance its hyper-precise, real-time data targeting capabilities, expand home service offerings for current and future clients, and extend these capabilities across multiple verticals.

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