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SPECIFICITY INC - SPTY STOCK NEWS

Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.

Overview of Specificity Inc. (SPTY)

Specificity Inc. is an innovative digital marketing firm that redefines audience targeting and digital advertising by harnessing advanced AI-driven solutions. Focused on precision marketing, the company leverages cutting-edge technology to solve some of the industry’s largest challenges, including inflated ad spend, bot traffic, and inaccuracies in audience data. With an extensive suite of proprietary marketing tools and an emphasis on real-time data, Specificity offers a robust platform that empowers both business-to-business and business-to-consumer clients to reach active, in-market consumers with unmatched precision and efficiency.

Core Business and Value Proposition

At its essence, Specificity Inc. operates at the intersection of digital marketing and data analytics, providing a comprehensive array of services and solutions designed to deliver highly targeted marketing campaigns. The company's core mission is to equip marketers with the tools necessary for identifying and engaging genuine prospects. Through its innovative tech stack, the company addresses common industry pitfalls such as fraudulent traffic, outdated demographic data, and inefficient ad spend. By using a combination of AI-driven data analysis and real-time audience identification, Specificity ensures that marketing messages are delivered only to those consumers who are actively involved in the buying cycle.

Technological Innovations and Industry Disruptions

Specificity distinguishes itself in a crowded marketplace by focusing on a data integrity approach that emphasizes clean, first-party data. Its proprietary solutions utilize the only accessible first-party data graph in existence, offering clients a unique advantage in building their own data sets without succumbing to the cost prohibitive models traditionally employed by larger competitors. The company has developed an industry-disrupting tech stack that incorporates sophisticated AI algorithms to provide deep insights into consumer behavior, thus challenging the status quo of digital advertising.

  • AI-Driven Audience Targeting: The solution integrates advanced algorithms that analyze behavioral signals to precisely identify in-market consumers, making digital ad campaigns more effective.
  • Real-Time Data Integration: By leveraging real-time messaging and audience intelligence, Specificity ensures that campaigns are dynamic and responsive to current market conditions.
  • Clean Data Emphasis: Ensuring that ad dollars reach authentic audiences, the company addresses persistent issues like bot traffic and mechanical IDs, which have long plagued the digital marketing space.

Strategic Acquisitions and Business Expansion

The company has strategically positioned itself in the evolving digital marketing landscape through targeted acquisitions and partnerships. Its acquisition of livePRO, a trailblazing real-time interaction platform, has bolstered its ability to connect businesses with potential customers instantly. This move addresses long-standing challenges in scheduling and lead conversion, particularly in the home services and financial sectors, by merging Specificity's precision targeting with live, humanized interactions.

Additionally, the integration of HomeQ's advanced technology stack further enriches the company’s offerings by enhancing its real-time data targeting capabilities. This asset purchase not only extends its service range but also solidifies its competitive advantage in providing comprehensive, efficient, and accurate audience insights.

Industry Partnerships and Market Position

Enhancing its technological prowess and market outreach, Specificity has formed key partnerships with industry players including venture capital firms and technology consultants. A notable collaboration with Qubit Capital signifies strong investor confidence and a commitment to accelerating its tech development. Furthermore, its partnership with Blackpearl Group and the integration of the Pearl Diver AI-powered intent data solution have expanded its capability to execute highly precise Connected TV (CTV) campaigns, setting new benchmarks in audience engagement and campaign performance.

Operational Excellence and Market Dynamics

Specificity’s operations are characterized by a relentless focus on precision and efficiency. The company’s proprietary suite of tools enables marketers to reduce waste, optimize ad spend, and achieve measurable conversion improvements, thus providing valuable insights across various market segments. This operational excellence is highlighted by its commitment to transparency and data integrity, ensuring that all marketing processes are executed in real time with unparalleled accuracy.

Competitive Landscape and Differentiation

In a competitive market where many digital marketing firms rely on generic data models and traditional adtech approaches, Specificity sets itself apart with a distinctly technical and innovative approach. Unlike competitors who depend on third-party data sources fraught with inaccuracies, the company’s emphasis on first-party data sharing fosters a higher quality of insight and deeper client collaboration. By treating the insights generated as proprietary work product for its clients, Specificity underscores its commitment to client ownership of data and strategic market intelligence.

Client Benefits and Strategic Impact

For clients, Specificity offers a comprehensive solution that goes beyond traditional digital marketing. Its technology enables smoother audience identification, improved conversion funnel management, and integration with customer relationship management platforms. This creates an ecosystem where small and medium-sized businesses have the ability to target high-intent audiences without the burden of inflated costs and inefficiencies typical of conventional methods.

Concluding Insights

Specificity Inc. stands as a testament to innovation in digital marketing, combining deep industry expertise with technological savvy to solve enduring market challenges. Its meticulous focus on precision targeting and real-time interactivity not only enhances the marketing efforts of its clients but also redefines best practices in the industry. By continually refining its technology and expanding strategically, Specificity ensures that its solutions remain at the forefront of digital advertising, offering clarity, effectiveness, and measurable results for a diverse range of clients.

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Specificity (SPTY) announces a $5 million seed round with Qubit Capital to launch its AI-driven audience identification solution, aiming to tackle industry challenges and revolutionize ad campaign efficiency. The company's innovative tech stack utilizes 1st party data to provide unique insights to clients, offering a competitive edge in the market.
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Specificity Inc. announces the addition of Shelby DeCarlo as Client Success Manager. Shelby will oversee the existing client base and support the development and expansion of Client Success efforts, delivering attribution to clients and bolstering retention results. Specificity is a leading solutions provider in AdTech and Digital Marketing, committed to creating a world-class experience for brand partners across the U.S.
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Specificity (OTCQB:SPTY) has announced a premier agency agreement with Delivr, a disruptive tech platform, aiming to redefine data attribution industry-wide. The partnership promises to open new frontiers in the digital marketing technology landscape, presenting compelling growth prospects for both companies.
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Specificity Inc. (SPTY) has signed a premier agency agreement with Delivr, a disruptive tech platform, to redefine data attribution industry-wide, promising significant growth opportunities in the digital marketing technology sector. The partnership aims to leverage Specificity's industry knowledge and advanced audience targeting capabilities with Delivr's comprehensive 360° view of current and potential buyers at scale. Founder and CEO, Jason Wood, highlights the alliance as a significant leap forward in the digital marketing landscape, offering exciting growth opportunities for tech-focused investors.
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Specificity Inc. (SPTY) announces the addition of Mukta Nandanwar as the Director of Ad Operations, bringing valuable experience in digital marketing and campaign optimization. Mukta's track record includes successful demand generation initiatives and proficiency in managing substantial campaign budgets. Her expertise aligns with Specificity's commitment to delivering cutting-edge digital marketing solutions to clients.
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Specificity Inc. (SPTY) appoints John Ward as VP of Sales, aiming to expand sales efforts across new industries and geographies. The company plans to accelerate growth and increase revenue with John's proven sales experience and network of relationships.
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Specificity Inc. acquires AImplify, a cutting-edge AI-powered solution, to bolster its digital marketing capabilities.
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Specificity Inc. renews targeted digital marketing agreement with Woodhouse Spa of St. Petersburg
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Specificity Inc. announces partnership with AImplify to launch an AI-enabled audience building tool. The tool will leverage real-time AI to drive decisions for marketers, resulting in better ROI. The new AI tool is expected to launch in Q1 2024.
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FAQ

What is the current stock price of SPECIFICITY (SPTY)?

The current stock price of SPECIFICITY (SPTY) is $0.45 as of March 28, 2025.

What is the market cap of SPECIFICITY (SPTY)?

The market cap of SPECIFICITY (SPTY) is approximately 4.7M.

What is Specificity Inc.?

Specificity Inc. is a digital marketing firm that specializes in advanced audience targeting and precision advertising using AI-driven solutions and proprietary data tools.

How does Specificity differentiate its digital marketing approach?

The company emphasizes clean, first-party data and real-time audience insights to mitigate common issues such as bot traffic and inaccurate audience demographics, ensuring more effective ad spend.

What role does AI play in Specificity's operations?

AI is central to their tech stack, enabling the company to analyze consumer behavior in real time, accurately identify in-market audiences, and optimize digital advertising campaigns.

How have recent acquisitions enhanced Specificity’s offerings?

Recent acquisitions like livePRO and HomeQ have expanded the company’s capabilities by integrating real-time interactive platforms and advanced data targeting technologies, broadening its service portfolio.

Who are the primary clients of Specificity Inc.?

Specificity serves both B2B and B2C segments, helping small to medium-sized businesses as well as larger enterprises achieve more precise and effective digital marketing outcomes.

How do strategic partnerships impact Specificity's market position?

Partnerships with firms such as Qubit Capital and Blackpearl Group bolster the company's technological advancement and market reach, reinforcing its commitment to data integrity and innovation.

What common challenges in digital advertising does Specificity address?

The company tackles issues like inaccurate audience data, inflated ad spend due to fraudulent activities, and the challenges posed by legacy data models, ensuring campaigns reach real, in-market consumers.

How does Specificity enhance customer engagement?

By integrating real-time messaging and interactive technologies, Specificity facilitates direct, humanized connections between brands and consumers, which improves overall customer engagement and conversion rates.
SPECIFICITY INC

OTC:SPTY

SPTY Rankings

SPTY Stock Data

4.66M
3.72M
67.59%
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United States
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