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SPECIFICITY INC - SPTY STOCK NEWS

Welcome to our dedicated page for SPECIFICITY news (Ticker: SPTY), a resource for investors and traders seeking the latest updates and insights on SPECIFICITY stock.

Overview of Specificity Inc. (SPTY)

Specificity Inc. is an innovative digital marketing firm that redefines audience targeting and digital advertising by harnessing advanced AI-driven solutions. Focused on precision marketing, the company leverages cutting-edge technology to solve some of the industry’s largest challenges, including inflated ad spend, bot traffic, and inaccuracies in audience data. With an extensive suite of proprietary marketing tools and an emphasis on real-time data, Specificity offers a robust platform that empowers both business-to-business and business-to-consumer clients to reach active, in-market consumers with unmatched precision and efficiency.

Core Business and Value Proposition

At its essence, Specificity Inc. operates at the intersection of digital marketing and data analytics, providing a comprehensive array of services and solutions designed to deliver highly targeted marketing campaigns. The company's core mission is to equip marketers with the tools necessary for identifying and engaging genuine prospects. Through its innovative tech stack, the company addresses common industry pitfalls such as fraudulent traffic, outdated demographic data, and inefficient ad spend. By using a combination of AI-driven data analysis and real-time audience identification, Specificity ensures that marketing messages are delivered only to those consumers who are actively involved in the buying cycle.

Technological Innovations and Industry Disruptions

Specificity distinguishes itself in a crowded marketplace by focusing on a data integrity approach that emphasizes clean, first-party data. Its proprietary solutions utilize the only accessible first-party data graph in existence, offering clients a unique advantage in building their own data sets without succumbing to the cost prohibitive models traditionally employed by larger competitors. The company has developed an industry-disrupting tech stack that incorporates sophisticated AI algorithms to provide deep insights into consumer behavior, thus challenging the status quo of digital advertising.

  • AI-Driven Audience Targeting: The solution integrates advanced algorithms that analyze behavioral signals to precisely identify in-market consumers, making digital ad campaigns more effective.
  • Real-Time Data Integration: By leveraging real-time messaging and audience intelligence, Specificity ensures that campaigns are dynamic and responsive to current market conditions.
  • Clean Data Emphasis: Ensuring that ad dollars reach authentic audiences, the company addresses persistent issues like bot traffic and mechanical IDs, which have long plagued the digital marketing space.

Strategic Acquisitions and Business Expansion

The company has strategically positioned itself in the evolving digital marketing landscape through targeted acquisitions and partnerships. Its acquisition of livePRO, a trailblazing real-time interaction platform, has bolstered its ability to connect businesses with potential customers instantly. This move addresses long-standing challenges in scheduling and lead conversion, particularly in the home services and financial sectors, by merging Specificity's precision targeting with live, humanized interactions.

Additionally, the integration of HomeQ's advanced technology stack further enriches the company’s offerings by enhancing its real-time data targeting capabilities. This asset purchase not only extends its service range but also solidifies its competitive advantage in providing comprehensive, efficient, and accurate audience insights.

Industry Partnerships and Market Position

Enhancing its technological prowess and market outreach, Specificity has formed key partnerships with industry players including venture capital firms and technology consultants. A notable collaboration with Qubit Capital signifies strong investor confidence and a commitment to accelerating its tech development. Furthermore, its partnership with Blackpearl Group and the integration of the Pearl Diver AI-powered intent data solution have expanded its capability to execute highly precise Connected TV (CTV) campaigns, setting new benchmarks in audience engagement and campaign performance.

Operational Excellence and Market Dynamics

Specificity’s operations are characterized by a relentless focus on precision and efficiency. The company’s proprietary suite of tools enables marketers to reduce waste, optimize ad spend, and achieve measurable conversion improvements, thus providing valuable insights across various market segments. This operational excellence is highlighted by its commitment to transparency and data integrity, ensuring that all marketing processes are executed in real time with unparalleled accuracy.

Competitive Landscape and Differentiation

In a competitive market where many digital marketing firms rely on generic data models and traditional adtech approaches, Specificity sets itself apart with a distinctly technical and innovative approach. Unlike competitors who depend on third-party data sources fraught with inaccuracies, the company’s emphasis on first-party data sharing fosters a higher quality of insight and deeper client collaboration. By treating the insights generated as proprietary work product for its clients, Specificity underscores its commitment to client ownership of data and strategic market intelligence.

Client Benefits and Strategic Impact

For clients, Specificity offers a comprehensive solution that goes beyond traditional digital marketing. Its technology enables smoother audience identification, improved conversion funnel management, and integration with customer relationship management platforms. This creates an ecosystem where small and medium-sized businesses have the ability to target high-intent audiences without the burden of inflated costs and inefficiencies typical of conventional methods.

Concluding Insights

Specificity Inc. stands as a testament to innovation in digital marketing, combining deep industry expertise with technological savvy to solve enduring market challenges. Its meticulous focus on precision targeting and real-time interactivity not only enhances the marketing efforts of its clients but also redefines best practices in the industry. By continually refining its technology and expanding strategically, Specificity ensures that its solutions remain at the forefront of digital advertising, offering clarity, effectiveness, and measurable results for a diverse range of clients.

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Specificity Inc. (OTCQB:SPTY) will host a shareholder update call on May 2, 2022, at 5 PM ET. The management aims to review the company's 2022 performance and outline the 2023 outlook. CEO Jason Wood expressed optimism about the company's growth potential, highlighting a strong sales pipeline and plans to uplist to a major U.S. exchange by mid-2024. Specificity encourages early direct investors to contact E*Trade for share deposits. The digital marketing firm has developed advanced tools for audience targeting, focusing on delivering substantial marketing solutions to clients. The first quarter operating results, ending March 31, 2023, are expected to be reported by mid-May.

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Specificity Inc. (OTCQB:SPTY) announces new client agreements following a re-focused sales and marketing strategy. The new clients span various industries, including:

  • Building materials
  • GPS for material handling
  • Construction materials
  • Financial consultation
  • Business services (PPO, payroll, insurance)
  • Septic and well systems
  • Liquor distribution
  • Automotive services

CEO Jason Wood highlights increased sales opportunities and closing rates attributed to the new approach, underlining the effectiveness of their digital marketing solutions across diverse sectors. Specificity aims to enhance its marketing services, leveraging advanced audience targeting tools to assist businesses in their marketing efforts.

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Specificity Inc. (OTCQB:SPTY) reported strong financial results for the year ended December 31, 2022, with a revenue increase of 53% to $1.1 million. Gross profit rose 48% to $0.6 million, but gross margin fell slightly to 48.4%. The adjusted EBITDA loss decreased 13% to $2.0 million. The company highlighted its public listing debut and the appointment of Kevin Harrington to its advisory board. Specificity raised $750,000 from investors and plans to launch PickPocket, a location-based marketing tool. CEO Jason Wood expressed confidence in addressing market gaps and anticipates continued growth in 2023.

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Specificity Inc. (OTCQB:SPTY) reports a successful 2022, achieving key objectives and positioning for growth in 2023. The company saw a 73% revenue increase to $0.9 million and 48% gross profit growth to $0.4 million year-to-date through September 30, 2022. An investment of $750,000 was raised, with additional participation from the Chief Revenue Officer. The company is ready to launch PickPocket, a location-based marketing tool targeting users post-iOS tracking opt-out. This innovative product aims to enhance their competitiveness in digital marketing. Specificity remains optimistic about increasing shareholder value and future growth opportunities.

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Specificity Inc. (OTCQB:SPTY) announced the upcoming launch of PickPocket, a location-based digital marketing platform, by the end of 2022. This self-serve platform allows users to control their campaigns, including budget and targeting. Clients will receive detailed analytics post-campaign, tracking foot traffic and conversions. CEO Jason Wood highlighted that PickPocket addresses challenges in digital marketing due to the iOS update, which has impacted traditional social media marketing strategies. The service aims to provide more precise targeting for businesses.

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Specificity Inc. (OTCQB:SPTY) has engaged ClearThink and Bear Creek Capital to enhance its investor relations strategy. CEO Jason Wood stated the company is entering a growth phase after filing an S-1 Registration Statement to raise up to $5 million through a share offering. The Q2 2022 revenue surged by 140% to $379,000, showcasing their digital marketing value. The funds will support expanding the sales team and launching the Pick Pocket subsidiary. The aim is to boost visibility and attract potential investors to improve stockholder value.

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Specificity Inc. (OTCQB:SPTY) has successfully raised $750,000 from a mix of existing and new investors, including a notable insider purchase of $300,000 by Chief Revenue Officer Kevin Frisbie. The funds will support growth initiatives, including expanding the sales team and launching the subsidiary Pick Pocket. Following the effective S-1 Registration Statement, the company aims to raise an additional $5 million. CEO Jason Wood expressed confidence in attracting new investors to enhance company growth and product offerings.

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FAQ

What is the current stock price of SPECIFICITY (SPTY)?

The current stock price of SPECIFICITY (SPTY) is $0.45 as of March 28, 2025.

What is the market cap of SPECIFICITY (SPTY)?

The market cap of SPECIFICITY (SPTY) is approximately 4.7M.

What is Specificity Inc.?

Specificity Inc. is a digital marketing firm that specializes in advanced audience targeting and precision advertising using AI-driven solutions and proprietary data tools.

How does Specificity differentiate its digital marketing approach?

The company emphasizes clean, first-party data and real-time audience insights to mitigate common issues such as bot traffic and inaccurate audience demographics, ensuring more effective ad spend.

What role does AI play in Specificity's operations?

AI is central to their tech stack, enabling the company to analyze consumer behavior in real time, accurately identify in-market audiences, and optimize digital advertising campaigns.

How have recent acquisitions enhanced Specificity’s offerings?

Recent acquisitions like livePRO and HomeQ have expanded the company’s capabilities by integrating real-time interactive platforms and advanced data targeting technologies, broadening its service portfolio.

Who are the primary clients of Specificity Inc.?

Specificity serves both B2B and B2C segments, helping small to medium-sized businesses as well as larger enterprises achieve more precise and effective digital marketing outcomes.

How do strategic partnerships impact Specificity's market position?

Partnerships with firms such as Qubit Capital and Blackpearl Group bolster the company's technological advancement and market reach, reinforcing its commitment to data integrity and innovation.

What common challenges in digital advertising does Specificity address?

The company tackles issues like inaccurate audience data, inflated ad spend due to fraudulent activities, and the challenges posed by legacy data models, ensuring campaigns reach real, in-market consumers.

How does Specificity enhance customer engagement?

By integrating real-time messaging and interactive technologies, Specificity facilitates direct, humanized connections between brands and consumers, which improves overall customer engagement and conversion rates.
SPECIFICITY INC

OTC:SPTY

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SPTY Stock Data

4.66M
3.72M
67.59%
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