Specificity, Inc. (OTC: SPTY) Takes Another Leap Forward With AI Driven, Intent Based Data, in Its New Partnership With Blackpearl Group (BPG)
Specificity Inc (OTCQB:SPTY), a digital marketing solutions provider, has announced a strategic partnership with Blackpearl Group (BPG) to integrate Pearl Diver's AI-powered intent data solution into its marketing capabilities. This collaboration aims to enhance Specificity's Connected TV (CTV) campaign targeting accuracy nationwide.
The partnership combines Specificity's digital marketing expertise with Pearl Diver's AI-driven intent data to deliver clean audience data free of bot and mechanical traffic. The integration will leverage Pearl Diver's proprietary intent scoring to add additional layers of audience intelligence and refine targeting strategies.
The collaboration focuses on the CTV advertising space, which has emerged as a key digital marketing channel for engaging targeted audiences in a brand-safe environment. Through this partnership, Specificity will utilize Blackpearl's advanced audience data capabilities to enhance CTV campaign precision and optimize ad spend across various industries.
Specificity Inc (OTCQB:SPTY), un fornitore di soluzioni di marketing digitale, ha annunciato una partnership strategica con Blackpearl Group (BPG) per integrare la soluzione di dati di intenti basata su AI di Pearl Diver nelle sue capacità di marketing. Questa collaborazione mira a migliorare la precisione del targeting delle campagne Connected TV (CTV) di Specificity a livello nazionale.
La partnership combina l'esperienza di marketing digitale di Specificity con i dati di intenti basati su AI di Pearl Diver per fornire dati di pubblico puliti, privi di traffico bot e meccanico. L'integrazione sfrutterà il punteggio di intenti proprietario di Pearl Diver per aggiungere ulteriori strati di intelligenza del pubblico e affinare le strategie di targeting.
La collaborazione si concentra sul settore della pubblicità CTV, che è emerso come un canale chiave di marketing digitale per coinvolgere pubblici mirati in un ambiente sicuro per il marchio. Attraverso questa partnership, Specificity utilizzerà le avanzate capacità di dati del pubblico di Blackpearl per migliorare la precisione delle campagne CTV e ottimizzare la spesa pubblicitaria in vari settori.
Specificity Inc (OTCQB:SPTY), un proveedor de soluciones de marketing digital, ha anunciado una asociación estratégica con Blackpearl Group (BPG) para integrar la solución de datos de intención impulsada por IA de Pearl Diver en sus capacidades de marketing. Esta colaboración tiene como objetivo mejorar la precisión del targeting de las campañas de Connected TV (CTV) de Specificity a nivel nacional.
La asociación combina la experiencia en marketing digital de Specificity con los datos de intención impulsados por IA de Pearl Diver para ofrecer datos de audiencia limpios, libres de tráfico de bots y mecánico. La integración aprovechará la puntuación de intención propietaria de Pearl Diver para añadir capas adicionales de inteligencia de audiencia y refinar las estrategias de targeting.
La colaboración se centra en el espacio publicitario de CTV, que ha surgido como un canal clave de marketing digital para involucrar a audiencias específicas en un entorno seguro para la marca. A través de esta asociación, Specificity utilizará las avanzadas capacidades de datos de audiencia de Blackpearl para mejorar la precisión de las campañas de CTV y optimizar el gasto publicitario en diversas industrias.
Specificity Inc (OTCQB:SPTY), 디지털 마케팅 솔루션 제공업체가 Blackpearl Group (BPG)와 전략적 파트너십을 발표하여 Pearl Diver의 AI 기반 의도 데이터 솔루션을 마케팅 기능에 통합합니다. 이 협력은 Specificity의 전국적인 Connected TV (CTV) 캠페인 타겟팅 정확도를 향상시키는 것을 목표로 합니다.
이 파트너십은 Specificity의 디지털 마케팅 전문성과 Pearl Diver의 AI 기반 의도 데이터를 결합하여 봇 및 기계 트래픽이 없는 깨끗한 청중 데이터를 제공합니다. 통합은 Pearl Diver의 독점 의도 점수를 활용하여 추가적인 청중 인텔리전스를 더하고 타겟팅 전략을 정교화할 것입니다.
이 협력은 브랜드 안전한 환경에서 타겟 오디언스를 참여시키기 위해 주요 디지털 마케팅 채널로 부상한 CTV 광고 공간에 초점을 맞추고 있습니다. 이 파트너십을 통해 Specificity는 Blackpearl의 고급 청중 데이터 기능을 활용하여 CTV 캠페인의 정밀도를 향상시키고 다양한 산업에서 광고 지출을 최적화할 것입니다.
Specificity Inc (OTCQB:SPTY), un fournisseur de solutions de marketing numérique, a annoncé un partenariat stratégique avec Blackpearl Group (BPG) pour intégrer la solution de données d'intention alimentée par l'IA de Pearl Diver dans ses capacités marketing. Cette collaboration vise à améliorer la précision du ciblage des campagnes Connected TV (CTV) de Specificity à l'échelle nationale.
Le partenariat combine l'expertise en marketing numérique de Specificity avec les données d'intention basées sur l'IA de Pearl Diver pour fournir des données d'audience propres, exemptes de trafic de bots et mécanique. L'intégration tirera parti du système de notation d'intention propriétaire de Pearl Diver pour ajouter des couches supplémentaires d'intelligence d'audience et affiner les stratégies de ciblage.
La collaboration se concentre sur l'espace publicitaire CTV, qui a émergé comme un canal clé de marketing numérique pour engager des audiences ciblées dans un environnement sûr pour la marque. Grâce à ce partenariat, Specificity utilisera les capacités avancées de données d'audience de Blackpearl pour améliorer la précision des campagnes CTV et optimiser les dépenses publicitaires dans divers secteurs.
Specificity Inc (OTCQB:SPTY), ein Anbieter von digitalen Marketinglösungen, hat eine strategische Partnerschaft mit Blackpearl Group (BPG) angekündigt, um die KI-gesteuerte Intent-Datenlösung von Pearl Diver in seine Marketingfähigkeiten zu integrieren. Diese Zusammenarbeit zielt darauf ab, die Zielgenauigkeit der Connected TV (CTV)-Kampagnen von Specificity landesweit zu verbessern.
Die Partnerschaft kombiniert die digitale Marketingexpertise von Specificity mit den KI-gesteuerten Intent-Daten von Pearl Diver, um saubere Audienzdaten ohne Bot- und mechanischen Traffic bereitzustellen. Die Integration wird Pearls proprietäre Intent-Bewertung nutzen, um zusätzliche Schichten von Publikumsintelligenz hinzuzufügen und die Targeting-Strategien zu verfeinern.
Die Zusammenarbeit konzentriert sich auf den CTV-Werbemarkt, der sich als wichtiger Kanal für digitales Marketing etabliert hat, um gezielte Zielgruppen in einer markensicheren Umgebung zu erreichen. Durch diese Partnerschaft wird Specificity die fortschrittlichen Datenfähigkeiten von Blackpearl nutzen, um die Präzision der CTV-Kampagnen zu verbessern und die Werbeausgaben in verschiedenen Branchen zu optimieren.
- Strategic partnership enhances CTV advertising capabilities
- Integration of AI-powered intent data technology
- Expansion of audience targeting precision
- Addition of real-time intent audience insights
- None.
TAMPA, FLORIDA / ACCESS Newswire / March 4, 2025 / Specificity, Inc. (OTCQB:SPTY), a leader in innovative digital marketing solutions, is proud to announce a strategic partnership with Blackpearl Group (BPG), the technology company behind Pearl Diver, an AI-powered intent data solution that delivers high quality, real-time intent audience insights. This collaboration further strengthens Specificity's unwavering commitment to delivering clean audience data - free of bot and mechanical traffic - ensuring highly effective and efficient marketing campaigns.
At Specificity, data integrity and audience targeting is at the core foundation of all marketing tactics. Unlike traditional marketing approaches that often contend with fraudulent or inflated audience numbers, Specificity takes a precision-driven approach to digital marketing, guaranteeing that every campaign reaches real, in-market consumers. By integrating Pearl Diver's AI-driven intent data, Specificity expands its ability to execute targeted Connected TV (CTV) campaigns with unparalleled accuracy across the nation.
Through this partnership, Specificity enriches its existing data capabilities by leveraging Pearl Diver's proprietary intent scoring, adding additional layers of audience intelligence to refine targeting strategies. This enhanced approach ensures even greater precision and effectiveness in audience targeting, further distinguishing Specificity's capabilities in the digital marketing space.
"Partnering with Blackpearl Group is truly a game-changer for Specificity and our clients," said Jason Wood, CEO at Specificity, Inc. "Our mission has always been to challenge the status quo in digital marketing by ensuring that every ad dollar spent reaches real people-not bots or spam accounts. Pearl Diver's AI-powered intent data further amplifies our ability to do just that, particularly in the rapidly growing CTV space."
"At Blackpearl Group, we believe that the right partnerships unlock new opportunities for businesses to reach their ideal customers with precision," said Laurissa Hollis, VP of Sales at Blackpearl Group. "By combining Specificity's expertise in digital marketing with Pearl Diver's AI-powered intent data, we're delivering a powerful solution that helps brands engage with real, in-market consumers. This collaboration is about more than just data - it's about enabling businesses to drive meaningful engagement and maximize their marketing impact."
CTV advertising has become one of the most dynamic digital marketing channels, allowing brands to engage with highly targeted audiences in a premium, brand-safe environment. Through this partnership, Specificity will leverage Blackpearl's advanced audience data capabilities to enhance CTV campaign precision, optimize ad spend, and drive superior engagement for brands across various industries.
Beyond the dedication to clean audience data, Specificity takes pride in fostering strong, collaborative relationships with both clients and strategic partners. The partnership with Blackpearl Group and its Pearl Diver platform underscores the shared values of transparency, performance, and innovation. By collaborating together, new industry standards will be established, reinforcing the commitment to delivering marketing solutions that drive meaningful business outcomes.
For more information on Specificity, Inc. and partnership with Blackpearl Group, please visit SpecificityInc.com.
About Specificity, Inc.
Specificity, Inc. (OTC: SPTY) is an innovative digital marketing agency that redefines audience targeting with a relentless focus on clean data and real consumer engagement. Our proprietary ad tech solutions ensure brands reach actual humans, eliminating waste and maximizing campaign effectiveness. Learn more at SpecificityInc.com.
Contact Information
Jason Wood
CEO, Chief Executive Officer
jason@specificityinc.com
+1(813)364-4744
Chris Gruening
Vice President of Client Services
chris@specificityinc.com
+1(813)364-4744
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
FAQ
What is the strategic partnership between Specificity (SPTY) and Blackpearl Group announced in March 2024?
How will SPTY's partnership with Blackpearl Group improve their CTV advertising capabilities?
What specific technology is SPTY gaining through the Blackpearl Group partnership?
How does SPTY plan to eliminate fraudulent traffic in digital marketing campaigns?
