Already Bold, Specificity Gets Bolder with New Hire, Chris Gruening as Vice President of Client Services
Specificity (OTC PINK:SPTY) has appointed Chris Gruening as its new Vice President of Client Services. With nearly 20 years of experience in client relationship management and strategic marketing, Gruening will support the company's mission to deliver tailored marketing solutions for its brand portfolio, including Specificity, Put-Thru, and Intent Buyers.
CEO Jason Wood emphasized that 2025 marks a turning point for Specificity, highlighting Gruening's expertise in attribution and technology optimization. The appointment aims to enhance the company's focus on revenue and conversion rates rather than traditional metrics like reach and impressions. Gruening's role will be important in maintaining client success and driving strategic initiatives, particularly following the recent launch of IntentBuyers.com and Put-Thru's growth.
Specificity (OTC PINK:SPTY) ha nominato Chris Gruening come nuovo Vice Presidente dei Servizi Clienti. Con quasi 20 anni di esperienza nella gestione delle relazioni con i clienti e nel marketing strategico, Gruening supporterà la missione dell'azienda di offrire soluzioni di marketing personalizzate per il suo portafoglio di marchi, tra cui Specificity, Put-Thru e Intent Buyers.
Il CEO Jason Wood ha sottolineato che il 2025 segna un punto di svolta per Specificity, evidenziando l'esperienza di Gruening nell'atribuzione e nell'ottimizzazione della tecnologia. La nomina mira a migliorare l'attenzione dell'azienda sui ricavi e i tassi di conversione piuttosto che su metriche tradizionali come la portata e le impressioni. Il ruolo di Gruening sarà fondamentale per mantenere il successo dei clienti e promuovere iniziative strategiche, specialmente dopo il recente lancio di IntentBuyers.com e la crescita di Put-Thru.
Specificity (OTC PINK:SPTY) ha nombrado a Chris Gruening como su nuevo Vicepresidente de Servicios para Clientes. Con casi 20 años de experiencia en la gestión de relaciones con clientes y marketing estratégico, Gruening apoyará la misión de la compañía de ofrecer soluciones de marketing personalizadas para su portafolio de marcas, que incluye Specificity, Put-Thru e Intent Buyers.
El CEO Jason Wood enfatizó que 2025 marcará un punto de inflexión para Specificity, destacando la experiencia de Gruening en atribución y optimización tecnológica. La nombramiento tiene como objetivo mejorar el enfoque de la empresa en los ingresos y las tasas de conversión en lugar de métricas tradicionales como el alcance y las impresiones. El papel de Gruening será importante para mantener el éxito del cliente y impulsar iniciativas estratégicas, especialmente después del reciente lanzamiento de IntentBuyers.com y el crecimiento de Put-Thru.
Specificity (OTC PINK:SPTY)는 Chris Gruening을 새로운 고객 서비스 부사장으로 임명했습니다. 고객 관계 관리 및 전략적 마케팅 분야에서 거의 20년의 경험을 갖춘 Gruening은 Specificity, Put-Thru 및 Intent Buyers를 포함한 브랜드 포트폴리오를 위한 맞춤형 마케팅 솔루션을 제공하는 회사의 미션을 지원할 것입니다.
CEO Jason Wood는 2025년이 Specificity에 중요한 전환점이 될 것이라고 강조하며, Gruening의 기여가 기여도 및 기술 최적화 분야에서의 전문성을 갖추고 있다고 밝혔습니다. 이번 임명은 도달 및 노출과 같은 전통적인 지표보다 수익 및 전환율에 집중하기 위한 것입니다. Gruening의 역할은 고객의 성공을 유지하고 특히 최근 IntentBuyers.com의 출시와 Put-Thru의 성장에 따라 전략적 이니셔티브를 추진하는 데 중요할 것입니다.
Specificity (OTC PINK:SPTY) a nommé Chris Gruening comme nouveau Vice-Président des Services Clients. Fort de près de 20 ans d'expérience dans la gestion des relations clients et le marketing stratégique, Gruening soutiendra la mission de l'entreprise qui consiste à fournir des solutions marketing sur mesure pour son portefeuille de marques, y compris Specificity, Put-Thru et Intent Buyers.
Le PDG Jason Wood a souligné que 2025 marque un tournant pour Specificity, mettant en avant l'expertise de Gruening en matière d'attribution et d'optimisation technologique. La nomination vise à renforcer l'accent de l'entreprise sur les revenus et les taux de conversion, plutôt que sur des métriques traditionnelles comme la portée et les impressions. Le rôle de Gruening sera crucial pour maintenir le succès des clients et soutenir les initiatives stratégiques, notamment suite au récent lancement d'IntentBuyers.com et à la croissance de Put-Thru.
Specificity (OTC PINK:SPTY) hat Chris Gruening zum neuen Vizepräsidenten für Kundenservices ernannt. Mit fast 20 Jahren Erfahrung im Kundenbeziehungsmanagement und strategischem Marketing wird Gruening die Mission des Unternehmens unterstützen, maßgeschneiderte Marketinglösungen für sein Markenportfolio anzubieten, zu dem auch Specificity, Put-Thru und Intent Buyers gehören.
CEO Jason Wood betonte, dass 2025 einen Wendepunkt für Specificity darstellt und hob Gruenings Fachwissen in den Bereichen Attribution und Technologieoptimierung hervor. Die Ernennung zielt darauf ab, den Fokus des Unternehmens auf Umsätze und Konversionsraten anstelle traditioneller Metriken wie Reichweite und Impressionen zu lenken. Gruenings Rolle wird entscheidend sein, um den Erfolg der Kunden sicherzustellen und strategische Initiativen voranzutreiben, insbesondere nach dem jüngsten Start von IntentBuyers.com und dem Wachstum von Put-Thru.
- Strategic hire of experienced VP of Client Services with 20 years industry experience
- Recent expansion of service offerings with IntentBuyers.com launch
- Growth in Put-Thru platform
- None.
TAMPA, FL / ACCESS Newswire / February 6, 2025 / Specificity (OTC PINK:SPTY), a leading digital marketing firm specializing in precision targeting, is pleased to announce the appointment of Chris Gruening as its new Vice President of Client Services. Gruening brings a wealth of experience in building strong client relationships and spearheading strategies that drive success. His leadership will play a critical role in supporting Specificity's ongoing mission to deliver tailored, high-performance marketing solutions for its growing portfolio of brands, including Specificity, Put-Thru, and Intent Buyers.
Chris Gruening has dedicated nearly 20 years to client relationship management and strategic marketing roles. His proven track record of fostering long-lasting, successful partnerships with enterprise-level clients will be instrumental in continuing Specificity's growth trajectory. Gruening's expertise aligns perfectly with Specificity's commitment to providing clients with real-time targeting opportunities and custom-built marketing solutions that drive measurable results tailored to their specific needs.
"I'm thrilled to join the Specificity team during such an exciting time of growth and innovation," said Gruening. "Specificity's proprietary technology and approach to audience targeting are unmatched in the industry, and I look forward to helping our clients achieve greater success through strategic, data-driven marketing."
Jason Wood, CEO of Specificity Inc., commented on the appointment: "2025 marks the turning point for Specificity and we have already made some very bold moves into the market. In doing so, attribution becomes even more important and I brought Chris on to lead the charge in delivering it. Brands and marketers are so brainwashed by agencies and Big Tech to track things that don't matter, they lose site of the whole point. Chris is expert in attribution and pulling the right levers for the right result in tech while delivering a no-nonsense summation for the client. I spent the better part of 3 years recruiting him and it's already paying off for us and more importantly, for our clients. Others are talking about reach and impressions. We're talking about revenue and conversion rates. Things like job boards and sales funnels matter to us- they matter to our clients.
Gruening's leadership will enhance Specificity's ability to deliver advanced marketing solutions to both new and existing clients, while further cementing its reputation as an industry leader. As Specificity continues to expand its offerings with the recent launch of IntentBuyers.com and the growth of Put-Thru, Gruening will play a pivotal role in maintaining the company's commitment to client success and driving strategic initiatives."
About Specificity
Specificity (OTCQB: SPTY) is a leading digital marketing firm specializing in delivering enterprise-level marketing solutions. With a core mission of offering clients the most advanced audience targeting capabilities, Specificity identifies and targets individuals in the buying cycle, maximizing the effectiveness of marketing efforts. The company leverages real-time targeting opportunities to provide businesses with competitive online traffic. Visit Specificity to learn more.
For Media inquiries, contact:
Brittany Crawford
Info@specifictyinc.com
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
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