Specificity, Inc. (SPTY) Continues to Evolve Its Proprietary In-Market Marketing Strategy, Fueled by Daily Nationwide Intent Feeds and Cutting-Edge Ad Tech
Specificity Inc (SPTY) has announced significant expansions to its in-market marketing strategy, powered by a daily nationwide intent feed system. The company's enhanced digital marketing platform now delivers targeted advertising across social media, display ads, and Connected TV (CTV) platforms, focusing exclusively on high-intent consumers.
The company's proprietary ad tech ensures ads reach only real humans, eliminating bot traffic and reducing fraud. Key developments include:
- Integration of high-intent audience data across social media platforms including Meta and TikTok
- Enhanced Connected TV advertising capabilities
- Launch of a redesigned website
- Implementation of AI-driven text and email marketing automation
CEO Jason Wood emphasized the importance of a hybrid model in modern digital marketing, stating that traditional ad manager tools alone are insufficient for avoiding waste and fraudulent traffic.
Specificity Inc (SPTY) ha annunciato importanti espansioni della sua strategia di marketing sul mercato, supportata da un sistema di feed di intenti a livello nazionale aggiornato quotidianamente. La piattaforma di marketing digitale potenziata dell'azienda ora offre pubblicità mirata sui social media, annunci display e piattaforme di TV connessa (CTV), concentrandosi esclusivamente su consumatori ad alta intenzione.
La tecnologia pubblicitaria proprietaria dell'azienda garantisce che gli annunci raggiungano solo persone reali, eliminando il traffico dei bot e riducendo le frodi. Tra gli sviluppi chiave ci sono:
- Integrazione dei dati del pubblico ad alta intenzione su piattaforme di social media tra cui Meta e TikTok
- Capacità pubblicitarie potenziate per la TV connessa
- Lancio di un sito web riprogettato
- Implementazione di automazione del marketing via testo ed email guidata dall'IA
Il CEO Jason Wood ha sottolineato l'importanza di un modello ibrido nel marketing digitale moderno, affermando che gli strumenti tradizionali per la gestione degli annunci da soli non sono sufficienti per evitare sprechi e traffico fraudolento.
Specificity Inc (SPTY) ha anunciado importantes expansiones en su estrategia de marketing en el mercado, impulsada por un sistema de alimentación de intenciones a nivel nacional que se actualiza diariamente. La plataforma de marketing digital mejorada de la empresa ahora ofrece publicidad dirigida en redes sociales, anuncios display y plataformas de TV conectada (CTV), enfocándose exclusivamente en consumidores de alta intención.
La tecnología publicitaria propia de la empresa asegura que los anuncios lleguen solo a personas reales, eliminando el tráfico de bots y reduciendo el fraude. Los desarrollos clave incluyen:
- Integración de datos de audiencia de alta intención en plataformas de redes sociales como Meta y TikTok
- Capacidades mejoradas de publicidad en TV conectada
- Lanzamiento de un sitio web rediseñado
- Implementación de automatización de marketing por texto y correo electrónico impulsada por IA
El CEO Jason Wood enfatizó la importancia de un modelo híbrido en el marketing digital moderno, afirmando que las herramientas tradicionales de gestión de anuncios son insuficientes para evitar desperdicios y tráfico fraudulento.
Specificity Inc (SPTY)는 전국적으로 매일 업데이트되는 의도 피드를 기반으로 시장 내 마케팅 전략을 대폭 확장한다고 발표했습니다. 회사의 향상된 디지털 마케팅 플랫폼은 이제 소셜 미디어, 디스플레이 광고 및 연결된 TV(CTV) 플랫폼에서 고의도 소비자에게만 타겟 광고를 제공합니다.
회사의 독점 광고 기술은 광고가 실제 사람에게만 도달하도록 보장하여 봇 트래픽을 제거하고 사기를 줄입니다. 주요 발전 사항은 다음과 같습니다:
- Meta 및 TikTok을 포함한 소셜 미디어 플랫폼에서 고의도 청중 데이터 통합
- 강화된 연결 TV 광고 기능
- 재설계된 웹사이트 출시
- AI 기반의 텍스트 및 이메일 마케팅 자동화 구현
CEO 제이슨 우드는 현대 디지털 마케팅에서 하이브리드 모델의 중요성을 강조하며, 전통적인 광고 관리 도구만으로는 낭비와 사기 트래픽을 피하기에 충분하지 않다고 말했습니다.
Specificity Inc (SPTY) a annoncé d'importantes expansions de sa stratégie de marketing sur le marché, soutenue par un système de flux d'intentions à l'échelle nationale mis à jour quotidiennement. La plateforme de marketing numérique améliorée de l'entreprise propose désormais une publicité ciblée sur les réseaux sociaux, des annonces display et des plateformes de télévision connectée (CTV), se concentrant exclusivement sur les consommateurs à haute intention.
La technologie publicitaire propriétaire de l'entreprise garantit que les annonces atteignent uniquement de vraies personnes, éliminant le trafic de bots et réduisant la fraude. Les développements clés comprennent :
- Intégration des données d'audience à haute intention sur les plateformes de réseaux sociaux, y compris Meta et TikTok
- Capacités publicitaires améliorées pour la télévision connectée
- Lancement d'un site web repensé
- Mise en œuvre de l'automatisation du marketing par SMS et e-mail pilotée par IA
Le PDG Jason Wood a souligné l'importance d'un modèle hybride dans le marketing numérique moderne, affirmant que les outils traditionnels de gestion des annonces à eux seuls ne suffisent pas à éviter le gaspillage et le trafic frauduleux.
Specificity Inc (SPTY) hat bedeutende Erweiterungen seiner Marketingstrategie im Markt angekündigt, unterstützt durch ein täglich aktualisiertes nationales Intent-Feed-System. Die verbesserte digitale Marketingplattform des Unternehmens bietet jetzt gezielte Werbung über soziale Medien, Display-Anzeigen und Connected TV (CTV) Plattformen und konzentriert sich ausschließlich auf Verbraucher mit hoher Kaufabsicht.
Die proprietäre Werbetechnologie des Unternehmens stellt sicher, dass Anzeigen nur echte Menschen erreichen, wodurch Bot-Verkehr eliminiert und Betrug reduziert wird. Zu den wichtigsten Entwicklungen gehören:
- Integration von hochintentionierten Publikumsdaten über soziale Medienplattformen wie Meta und TikTok
- Verbesserte Werbemöglichkeiten für Connected TV
- Start einer neu gestalteten Website
- Implementierung von KI-gesteuerter Text- und E-Mail-Marketingautomatisierung
CEO Jason Wood betonte die Bedeutung eines hybriden Modells im modernen digitalen Marketing und erklärte, dass traditionelle Anzeigemanagement-Tools allein nicht ausreichen, um Verschwendung und betrügerischen Verkehr zu vermeiden.
- Expansion into Connected TV (CTV) advertising opens new revenue streams
- Proprietary technology eliminates bot traffic and reduces ad fraud
- Integration with major social platforms (Meta, TikTok) broadens market reach
- AI-driven automation enhances marketing efficiency and conversion rates
- None.
Specificity, Inc. (SPTY) Expands Its Proprietary In-Market Marketing Strategy—Now Powering Social and Display Ads with the Same High-Intent Audiences It Delivers
TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core of this cutting-edge approach is the daily, nationwide intent feed-a dynamic data engine that captures real-time, in-market audience signals across all verticals. This vertical-agnostic intelligence enables brands to target high-intent consumers across social, display, and other digital channels at the exact moment they're ready to engage-maximizing return on ad spend (ROAS).
Specificity's proprietary ad tech ensures digital impressions are delivered exclusively to real humans, eliminating bot traffic, reducing fraud, and improving campaign efficiency. Now, brands can access this same high-intent audience data through both social media and display advertising, ensuring every ad dollar is spent reaching the right people.
As part of its continued innovation, Specificity has also prioritized Connected TV (CTV) advertising, allowing brands to secure premium, fraud-free ad placements in the streaming ecosystem. By combining precise audience targeting with real-human verification, Specificity is helping advertisers drive impactful, measurable outcomes across CTV platforms.
To further elevate its omnichannel capabilities, Specificity has enhanced its social media advertising solutions, strategically deploying ads on Meta, TikTok, and other platforms using the same high-intent targeting that powers its display and programmatic campaigns. By aligning social and display ads with real, in-market consumers, Specificity ensures brands can effectively engage audiences wherever they are online.
Additionally, Specificity has launched a newly redesigned website, providing an enhanced user experience, deeper insights into proprietary solutions, and seamless access to industry-leading marketing resources.
The company's marketing evolution also includes advancements in down-funnel automation, leveraging AI-driven text and email marketing to drive real, high-intent conversions. By refining automation, personalization, and timing, brands can efficiently nurture prospects and turn them into loyal customers.
"We are redefining how brands reach their ideal audiences," said Jason Wood, CEO at Specificity, Inc. (SPTY). "By integrating real-time data intelligence, fraud-free advertising, and omnichannel precision, we're giving businesses the tools to achieve unmatched marketing success-across social, display, and beyond."
"Brands and marketers are running full steam ahead at the same wall of waste, fraud and errant data thinking they can simply change ads to break through," said Jason Wood, CEO at Specificity, Inc. (SPTY). "Not today. Today you need intuitive, AI driven audience ID tech and you can't just pipe it into the these ad manager tools. Big Tech will still deliver junk traffic to the campaign. YOU NEED A HYBRID MODEL. Period."
For more information about our in-market marketing strategy and proprietary ad tech solutions, visit SpecificityInc.com.
About Specificity, Inc.
Specificity, Inc. (OTC: SPTY) is an innovative digital marketing agency that redefines audience targeting with a relentless focus on clean data and real consumer engagement. Our proprietary ad tech solutions ensure brands reach actual humans, eliminating waste and maximizing campaign effectiveness. Learn more at SpecificityInc.com.
Contact Information
Jason Wood
CEO, Chief Executive Officer
jason@specificityinc.com
+1(813)364-4744
Chris Gruening
Vice President of Client Services
chris@specificityinc.com
+1(813)364-4744
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
FAQ
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