Comscore Inc - SCOR STOCK NEWS

Comscore (SCOR) has secured a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I conference in the Midwestern United States. The partnership covers the 2024-2025 and 2025-2026 men's and women's basketball seasons.

Through this collaboration, The Summit League will leverage Comscore's comprehensive measurement capabilities to gain insights into viewer demographics, geographic reach, and engagement patterns. The League's basketball games, featured on CBS Sports Network, will benefit from Comscore's advanced big data science methodology.

This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, with coverage extending to 99% of US zip codes through MRC-accredited measurement data.

Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.

The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.

Comscore (SCOR) reported its Q4 and full-year 2024 financial results, showing mixed performance. Full-year revenue declined 4.1% to $356.0 million from $371.3 million in 2023, with a net loss of $60.2 million. The company's Q4 revenue was $94.9 million, slightly down 0.2% year-over-year, but achieved net income of $3.1 million compared to a loss in Q4 2023.

Notable highlights include 21.7% growth in cross-platform revenue during Q4, though offset by lower syndicated audience offerings. The company secured a new $60 million financing agreement with Blue Torch Finance and amended its Data License Agreement with Charter Communications, resulting in an estimated $35 million reduction in cash license fees.

For 2025 outlook, Comscore expects revenue between $360-370 million with adjusted EBITDA margin of 12-15%, driven by growth in Content & Ad Measurement revenue from local TV and cross-platform products.

Comscore (Nasdaq: SCOR) has scheduled a conference call to discuss its fourth quarter 2024 financial results on Tuesday, March 4th at 5:00 p.m. ET. The company will provide access to the call through a live webcast, and participants can join via telephone by registering in advance. Following the conference call, a replay will be made available through the company's investor relations website.

Comscore (NASDAQ: SCOR) has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement. Friedman, who previously worked at The E.W. Scripps Company and Publicis Groupe, brings extensive experience in agency, research, publishing, and client leadership. In his new role, he will oversee data governance, drive currency adoption efforts, and develop customized measurement solutions.

During his tenure at E.W. Scripps, Friedman notably negotiated the company's first agreement with Comscore and advocated for consolidating data organization across National and Local divisions. He has held board positions with industry organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM), and Video Advertising Bureau (VAB).

This appointment follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, highlighting Comscore's strategic focus on comprehensive omnichannel measurement and programmatic solutions.

Proximic by Comscore (NASDAQ: SCOR) has released its third annual State of Programmatic Report for 2025, revealing significant trends in digital advertising. The report shows that 72% of respondents plan to increase programmatic investments in 2025. Connected TV (CTV) has emerged as a dominant force, doubling its share of media budgets to 28% since 2023, with nearly half of marketers redirecting funds from Linear TV.

Privacy concerns are driving strategic shifts, with 41% of marketers adopting contextual targeting as their primary strategy. Additionally, 52% plan to increase contextual data usage in 2025. The report highlights that 80% of marketers emphasize the need for deduplicated reach and frequency measurement. Furthermore, 48% of marketers expect to primarily use cookie-free targeting tactics by the end of 2025, while 60% feel prepared for upcoming U.S. privacy regulations.

Comscore (NASDAQ: SCOR) has launched a new cross-platform solution called Comscore Content Measurement (CCM) within The Comscore Platform. This unified content measurement solution provides content owners and creators with self-service access to media measurement tools across linear TV, CTV/Streaming, PC, Mobile, and Social platforms.

The solution offers a deduplicated view of audience reach and has already been adopted by major brands including Google, NBCUniversal, and Paramount. CCM enables content owners to better understand viewing habits and commercialize their offerings through distribution strategies and media placements.

The platform integrates advanced cross-device graph technology and user authentication to deliver comprehensive insights into cross-platform consumer engagement. This development marks a significant step in unifying Comscore's device and platform-specific measurement capabilities, particularly benefiting national media brands, local stations, and content owners.

Comscore (NASDAQ: SCOR) has expanded its local currency partnership with Coastal Television's Media Group through a comprehensive multi-year agreement covering 12 markets. The partnership enhancement, effective January 2025, includes Comscore's advanced measurement capabilities such as County, Automotive, Plan Metrix, and Political segments.

The expanded collaboration will enable Coastal Television to leverage deeper audience insights and enhance advertising performance for its clients. Through Plan Metrix, marketers can plan campaigns targeting specific audience behaviors. This agreement strengthens Comscore's position as a leading provider of TV measurement and advanced audience data in the national and local TV measurement landscape.

Comscore (NASDAQ: SCOR) has appointed Jackelyn Keller as its new Chief Marketing Officer. Keller, who has been advising Comscore's leadership team since September 2024, brings 25 years of expertise in linear TV, streaming, digital and programmatic advertising. Prior to joining Comscore, she held key positions at Samsung Ads as head of market intelligence and global product strategy, and at Quantcast as global head of product marketing.

Keller's appointment aims to enhance Comscore's brand positioning and streamline messaging in today's fragmented media landscape. She has already contributed to launching initiatives like the Comscore Data Divas and Barbershop, Beauty and Local Buzz. Her experience includes roles at Discovery Communications and Turner Broadcasting, focusing on ad sales, marketing, and pricing teams.