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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has expanded its multi-year partnership with Gray Media, one of the largest TV station groups in the US. The agreement positions Comscore as a key local measurement currency provider and includes additional advanced demographics and cross-platform audience insights. Starting in 2025, Gray Media will adopt Comscore Campaign Ratings (CCR) for comprehensive cross-platform measurement with in-flight monitoring.
The partnership expansion includes measurement for more TV stations, including broadcast regional sports networks. Gray Media will also utilize Comscore's Advanced Audience solutions, featuring County, Automotive, Political data, and Plan Metrix, enabling marketers to plan campaigns based on specific audience behaviors. These tools will provide advertisers with de-duplicated measurement across screens for metrics like reach, frequency, incrementality, and co-viewing.
FreeWheel has launched a new Contextual Marketplace that leverages advanced video-level insights to enhance ad targeting within streaming inventory. This initiative, informed by the latest report from the FreeWheel Viewer Experience Lab, aims to improve ad relevance and engagement. Key findings indicate that viewers are twice as engaged and have 2X higher unaided recall when ads are relevant, with a 5.2X increase in brand purchase intent.
The marketplace includes KERV.ai and Proximic by Comscore, enhancing targeting solutions for advertisers and unlocking more value for publishers. The platform allows advertisers to deliver ads in the right context, such as placing an airline commercial within holiday travel content while avoiding news about travel delays. FreeWheel's General Manager, Mark McKee, emphasized the power of contextual signals to drive increased engagement and ad recall.
Comscore (NASDAQ: SCOR) has been awarded US Patent No. 12,114,029 for its Personifying Viewership Data technology, which enables person-level TV audience measurement. The patented technology uses predictive modeling based on massive samples of passively-collected household-level data to understand individual viewership patterns of linear and connected TV, including co-viewing behaviors.
The system estimates viewer demographics like age and gender using household-level media consumption data, providing a privacy-forward approach to audience measurement. This capability has already been integrated into Comscore's digital video, cross-platform, and TV solutions, offering marketers more accurate demographic targeting insights at both national and local levels.
Comscore (SCOR) reported Q3 2024 financial results with revenue of $88.5 million, down 2.8% from Q3 2023. The company recorded a net loss of $60.6 million, primarily due to a $63.0 million non-cash goodwill impairment charge, compared to net income of $2.6 million in Q3 2023. Cross-platform revenue grew 33.5% year-over-year, while Research & Insight Solutions revenue declined 14.2%. Adjusted EBITDA was $10.1 million with an 11.5% margin. The company refined its 2024 revenue guidance to $351-355 million and maintained adjusted EBITDA margin guidance of at least 10%.
Comscore (Nasdaq: SCOR) has announced it will hold a conference call to discuss its third quarter 2024 financial results on Tuesday, November 12th at 5:00 p.m. ET. The company will provide access to the call through a live webcast and telephone options for USA and Canada participants. A replay of the conference call will be made available via webcast on the company's investor relations website.
Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR), has released its inaugural State of Privacy in Advertising Report for 2024. The report reveals significant impacts of data privacy laws on personalized advertising:
- 56% of respondents face limitations in audience targeting in regions with data privacy laws
- 40% report challenges related to audience data availability
- 64% rely on first-party and contextual data as their primary targeting approach
- 88% anticipate moderate to significant impact on personalized advertising delivery
- 61% expect audience targeting to be most affected by privacy laws
The report also highlights industry shifts towards AI-driven strategies, reduced reliance on cookies, and increased focus on privacy-resilient advertising solutions. Proximic by Comscore offers contextually powered targeting segments and ID-free Predictive Audiences to address these challenges.
Comscore (NASDAQ:SCOR) and FreeWheel have partnered to support privacy-resilient ID-free audiences for CTV. This innovation will provide publishers with streamlined access to future-proofed audience monetization tools and enable buyers to reach targeted audiences across premium CTV content. The integration of Proximic by Comscore's data into FreeWheel's ad management platform will allow publishers to access extensive content-level categorization data, including contextual advertising capabilities.
Paramount is the first to adopt this new solution, incorporating it into their EyeQ Select solution. The partnership aims to address the industry's disruptive signal loss challenges by offering targeting audiences that scale beyond ID-based solutions. FreeWheel will surface Proximic by Comscore's full contextual suite, including IAB categories, brand safety, and suitability, enabling content-level inventory insights.
Horizon Media, the largest U.S. media agency, has selected Proximic by Comscore as their preferred contextual intelligence provider to address signal loss and privacy challenges. This partnership will provide Horizon Media's global clients with privacy-resilient targeting capabilities using Proximic's AI-powered contextual technology.
Key points:
- Clients will have access to thousands of contextually-powered targeting segments, focusing on ID-free Predictive Audiences
- Segments are built from Comscore's consented panel data and Proximic's AI contextual intelligence
- Available for activation across leading DSPs, including premium connected TV inventory
- Testing shows ID-free Predictive Audiences drive 96% incremental reach over ID-based tactics
This partnership aims to provide a solution for brands seeking addressable audience targeting while respecting consumer privacy in the face of increasing signal loss and privacy regulations.
Comscore (Nasdaq: SCOR) reported Q2 2024 financial results, showing a revenue decline of 8.4% to $85.8 million compared to Q2 2023. The company posted a net loss of $1.7 million, significantly improved from a $44.9 million loss in Q2 2023. Adjusted EBITDA was $6.9 million, down from $8.9 million year-over-year.
Key highlights include:
- Content & Ad Measurement revenue declined 6.7%
- Research & Insight Solutions revenue fell 16.5%
- Core operating expenses decreased 6.1% to $86.5 million
- Adjusted EBITDA margin was 8.1%, down from 9.6% in Q2 2023
Comscore revised its full-year 2024 guidance, now expecting revenue between $350-360 million and an adjusted EBITDA margin of at least 10%. The company anticipates a return to growth in 2025.
Comscore (NASDAQ: SCOR) has announced comprehensive measurement of YouTube audiences across all digital devices in the US. Starting July 2024, Comscore's Video Metrix Multi-Platform now includes YouTube Connected TV (CTV) data, inclusive of coviewing, alongside existing reporting for desktop and mobile. This holistic view sets Comscore apart from other industry measurement providers.
The new capability allows clients to access Traffic Sharing in YouTube CTV measurement. Comscore's Chief Commercial Officer, Steve Bagdasarian, emphasized the company's leadership in digital and video measurement, incorporating person-level insights and deduplicating video audiences across platforms.
The comprehensive YouTube audience measurement will expand to regions outside the US in 2025, including several countries in Europe, South America, and Asia.
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