Comscore Appoints New Chief Marketing Officer
Comscore (NASDAQ: SCOR) has appointed Jackelyn Keller as its new Chief Marketing Officer. Keller, who has been advising Comscore's leadership team since September 2024, brings 25 years of expertise in linear TV, streaming, digital and programmatic advertising. Prior to joining Comscore, she held key positions at Samsung Ads as head of market intelligence and global product strategy, and at Quantcast as global head of product marketing.
Keller's appointment aims to enhance Comscore's brand positioning and streamline messaging in today's fragmented media landscape. She has already contributed to launching initiatives like the Comscore Data Divas and Barbershop, Beauty and Local Buzz. Her experience includes roles at Discovery Communications and Turner Broadcasting, focusing on ad sales, marketing, and pricing teams.
Comscore (NASDAQ: SCOR) ha nominato Jackelyn Keller come nuovo Chief Marketing Officer. Keller, che ha consigliato il team di leadership di Comscore da settembre 2024, porta con sé 25 anni di esperienza in TV lineare, streaming, pubblicità digitale e programmatica. Prima di unirsi a Comscore, ha ricoperto ruoli chiave in Samsung Ads come responsabile dell'intelligenza di mercato e della strategia di prodotto globale, e in Quantcast come responsabile globale del marketing prodotto.
La nomina di Keller mira a migliorare il posizionamento del marchio Comscore e a semplificare i messaggi nell'attuale panorama mediale frammentato. Ha già contribuito al lancio di iniziative come le Comscore Data Divas e Barbershop, Beauty and Local Buzz. La sua esperienza include ruoli presso Discovery Communications e Turner Broadcasting, concentrandosi sulle vendite pubblicitarie, marketing e team di pricing.
Comscore (NASDAQ: SCOR) ha nombrado a Jackelyn Keller como su nueva Directora de Marketing. Keller, que ha estado asesorando al equipo de liderazgo de Comscore desde septiembre de 2024, aporta 25 años de experiencia en televisión lineal, streaming, publicidad digital y programática. Antes de unirse a Comscore, ocupó posiciones clave en Samsung Ads como jefa de inteligencia de mercado y estrategia de producto global, y en Quantcast como jefa global de marketing de productos.
El nombramiento de Keller tiene como objetivo mejorar el posicionamiento de la marca Comscore y simplificar la comunicación en el actual panorama mediático fragmentado. Ya ha contribuido al lanzamiento de iniciativas como Comscore Data Divas y Barbershop, Beauty and Local Buzz. Su experiencia incluye roles en Discovery Communications y Turner Broadcasting, centrándose en ventas publicitarias, marketing y equipos de fijación de precios.
Comscore (NASDAQ: SCOR)는 Jackelyn Keller를 새로운 최고 마케팅 책임자로 임명했습니다. Keller는 2024년 9월부터 Comscore의 리더십 팀에 자문을 제공해 왔으며, TV, 스트리밍, 디지털 및 프로그램 광고 분야에서 25년의 전문성을 보유하고 있습니다. Comscore에 합류하기 전에는 Samsung Ads에서 시장 정보 및 글로벌 제품 전략 책임자로, Quantcast에서는 글로벌 제품 마케팅 책임자로 중요한 직책을 맡고 있었습니다.
Keller의 임명은 현재 단편화된 미디어 환경에서 Comscore의 브랜드 포지셔닝을 강화하고 메시지를 간소화하는 것을 목표로 하고 있습니다. 그녀는 이미 Comscore Data Divas, Barbershop, Beauty and Local Buzz와 같은 이니셔티브의 출시에 기여해 왔습니다. 그녀의 경험은 광고 판매, 마케팅 및 가격 책정 팀에 중점을 둔 Discovery Communications와 Turner Broadcasting에서의 역할을 포함합니다.
Comscore (NASDAQ: SCOR) a nommé Jackelyn Keller comme nouvelle Directrice Marketing. Keller, qui conseille l'équipe de direction de Comscore depuis septembre 2024, apporte 25 ans d'expertise en télévision linéaire, streaming, publicité numérique et programmatique. Avant de rejoindre Comscore, elle a occupé des postes clés chez Samsung Ads en tant que responsable de l'intelligence de marché et de la stratégie produit globale, et chez Quantcast en tant que responsable mondiale du marketing produit.
La nomination de Keller vise à améliorer le positionnement de la marque Comscore et à simplifier la communication dans le paysage médiatique fragmenté actuel. Elle a déjà contribué au lancement d'initiatives telles que Comscore Data Divas et Barbershop, Beauty and Local Buzz. Son expérience comprend des rôles chez Discovery Communications et Turner Broadcasting, axés sur les ventes publicitaires, le marketing et les équipes de tarification.
Comscore (NASDAQ: SCOR) hat Jackelyn Keller zur neuen Chief Marketing Officer ernannt. Keller, die seit September 2024 das Führungsteam von Comscore berät, bringt 25 Jahre Erfahrung in linearer TV-, Streaming-, Digital- und programmatischer Werbung mit. Bevor sie zu Comscore kam, hatte sie wichtige Positionen bei Samsung Ads als Leiterin für Marktanalysen und globale Produktstrategie sowie bei Quantcast als globale Leiterin für Produktmarketing inne.
Kellers Ernennung zielt darauf ab, die Markenpositionierung von Comscore zu verbessern und die Botschaften im heutigen fragmentierten Medienumfeld zu vereinheitlichen. Sie hat bereits zur Einführung von Initiativen wie Comscore Data Divas und Barbershop, Beauty and Local Buzz beigetragen. Ihre Erfahrung umfasst Rollen bei Discovery Communications und Turner Broadcasting, wo sie sich auf Werbeverkauf, Marketing und Preisgestaltungsteams konzentrierte.
- Strategic appointment of an experienced executive with relevant industry expertise
- Keller already familiar with company operations through advisory role since September 2024
- Addition of expertise in important growth areas: streaming, programmatic, and digital advertising
- None.
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise
RESTON, Va., Jan. 02, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.
For 25 years, Comscore has driven measurement innovation to match changing consumer behaviors with their various touchpoints. With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller's previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem.
Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen franchises the Comscore Data Divas and Barbershop, Beauty and Local Buzz.
Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI powered DSP, as global head of product marketing. Jackelyn was trained at some of the most iconic media brands, such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing, and pricing teams. This experience positions her uniquely to elevate Comscore’s brand and streamline its messaging for today’s fragmented media landscape.
“I’m thrilled to welcome Jackelyn to the executive team. She will play a crucial role in shaping the company’s future as we continue to innovate and deliver unparalleled value to our partners,” said Jon Carpenter, Comscore Chief Executive Officer. “Her background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape. We are confident that her leadership will drive our mission forward and elevate our efforts to help our clients thrive.”
“As a company that’s been trailblazing measurement innovation and ensuring objectivity for over 25 years, I’m delighted to join Comscore during this transformative time in which consumers are in the driver's seat,” Keller said. “With Comscore’s rich assets, we will continue lighting the way for the industry, serving as the bridge to a largely programmatic future as well as writing the measurement playbook for streaming, local, and national measurement.”
As a strategy consultant and board advisor, Keller thrives on helping purpose-driven organizations of every size bring offerings to market in a more thoughtful, differentiated, and simplified manner. She holds a Bachelor of Arts in English communications, with a minor in political science, from Yeshiva University. She earned an MBA from the Fordham Gabelli School of Business, where she has been an adjunct professor since Fall 2021.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fa7a4d40-887d-45cf-9a40-9885d277af8e
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