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Marin Software - MRIN STOCK NEWS

Welcome to our dedicated page for Marin Software news (Ticker: MRIN), a resource for investors and traders seeking the latest updates and insights on Marin Software stock.

Overview of Marin Software Inc.

Marin Software Inc. stands as a comprehensive, cloud-based digital advertising management solution. By leveraging a robust digital advertising management and marketing automation platform, the company enables digital advertisers and agencies to streamline and optimize their paid marketing programs across search, social, display, and mobile channels.

Business Model and Platform Capabilities

Marin Software’s integrated software-as-a-service (SaaS) solution is designed to support advertisers by combining intuitive campaign management with powerful reporting tools. Its unified platform is configured to help brand marketers and agencies maximize their marketing efficiency while providing a clear view into campaign performance through advanced analytics and data visualization tools. The system facilitates the creation, management, and optimization of online advertising campaigns, ensuring that users can accurately measure the effectiveness of every marketing effort.

Operational Excellence and Global Reach

Headquartered in San Francisco and supported by offices worldwide, Marin Software maintains a strong operational base that serves digital advertisers across multiple regions, with a significant focus on the United States. The company’s platform helps digital marketers convert precise audience segments, thereby winning new customers and improving the quality of business decisions. Employing cutting-edge cloud technologies, the platform automates key advertising functions and offers substantial time savings to its users.

Core Features and Technological Strengths

  • Campaign Management: Provides a user-friendly interface to design and manage advertising strategies across various digital channels.
  • Data-Driven Analytics: Offers comprehensive reporting tools that enable marketers to gauge campaign performance and optimize investment decisions.
  • Unified Platform Integration: Seamlessly integrates social, search, and ecommerce advertising to furnish a holistic view of marketing outcomes.
  • Automation and Efficiency: Utilizes advanced algorithms to streamline operations, thereby improving the efficacy of advertising spend while saving time and resources.

Industry Context and Competitive Landscape

In the dynamic realm of digital advertising technology, Marin Software operates among other technology-centric firms that offer marketing automation and performance measurement solutions. The platform stands out by offering a unified approach that minimizes complexity across multiple channels. Its ability to consolidate and analyze advertising data makes it a cornerstone tool for agencies and enterprise clients seeking to optimize digital campaigns. Although the competitive landscape is populated with various solutions providers, the company’s integrated, data-driven approach offers a distinct value proposition, particularly for organizations that demand precision and efficiency in campaign management.

Value Proposition and Market Significance

The value of Marin Software lies in its capacity to simplify the intricate process of digital advertising through automation and robust analytics. The platform empowers users by delivering actionable insights that drive campaign refinement, ultimately supporting improved business decisions. By integrating all essential advertising channels into a single dashboard, the company addresses the common challenges facing digital marketers, such as data fragmentation and resource-intensive campaign management. This comprehensive strategic advantage positions Marin Software as a vital tool in the digital marketing ecosystem, empowering its users to thrive in an increasingly competitive market.

Conclusion

Marin Software Inc. provides a resilient, cloud-based SaaS platform that transforms digital advertising management by unifying campaign operations under one roof. Its emphasis on automation, data analytics, and operational efficiency allows advertisers and agencies to drive performance and maximize marketing outcomes. Through its feature-rich platform, Marin Software offers enduring value to businesses looking to simplify complex advertising tasks and achieve measurable improvements in campaign effectiveness.

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Marin Software (MRIN) will announce its first quarter 2024 financial results on May 2, 2024, after market close. A conference call will be held at 2:00 PM PT to discuss the results.
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Marin Software upgrades integration with Microsoft Advertising, enhancing paid search technology. The integration connects Microsoft's Automated Bidding and first-party data with Marin's AI-powered budget optimization, benefiting brands and agencies. Microsoft's market share grows with Copilot innovation. Marin offers tools for efficient optimization, budget management, and enhanced conversion metrics.
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Marin Software Incorporated (MRIN) announces approval of a reverse stock split at a ratio of 1-for-6 to reduce outstanding shares from 18.4 million to 3.1 million. The split will not affect ownership percentage and is set to take effect on April 12, 2024, with trading on a split-adjusted basis starting April 15, 2024.
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Marin Software (MRIN) announces financial results for Q4 and full year 2023, highlighting product enhancements, revenue updates, and future guidance. Despite net revenue decreases, the company showcases new features and partnerships with positive impact.
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Marin Software Incorporated (MRIN) to report Q4 and full-year financial results on February 22, 2024, followed by a conference call.
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Marin Software (MRIN) integrates with Qihoo 360, China's second-largest search engine, providing access to over 90% of searches in China. The integration aims to capitalize on the vast Chinese search market, recognizing the growing importance of Qihoo 360 in the global digital landscape. Marin's Chairman and CEO, Chris Lien, emphasizes the significant opportunity for digital marketers in the Chinese market.
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Alumni Ventures Achieves Remarkable Performance Gains with Marin Software's Budget Optimization Tools
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Marin Software reported financial results for Q3 2023, with net revenues of $4.4 million, a YoY decrease of 11%. The GAAP loss from operations was ($5.1) million, resulting in a GAAP operating margin of (115%). Non-GAAP loss from operations was ($2.9) million, with a non-GAAP operating margin of (65%). Cash and cash equivalents were $13.6 million as of September 30, 2023. Marin also introduced two new editions of its software, Connect and Ascend, to provide marketers with a robust platform to maximize performance across media channels.
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Marin Software has received approval from the Nasdaq Listing Qualifications department to transfer its listing from the Nasdaq Global Market to the Nasdaq Capital Market. The transfer is expected to have no immediate effect on trading and the company's shares will continue to trade under the symbol 'MRIN'. Marin Software has been given a second period of 180 calendar days to regain compliance with the minimum bid price requirement for continued listing.
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Marin Software to report Q3 2023 financial results and hold conference call
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FAQ

What is the current stock price of Marin Software (MRIN)?

The current stock price of Marin Software (MRIN) is $1.35 as of April 1, 2025.

What is the market cap of Marin Software (MRIN)?

The market cap of Marin Software (MRIN) is approximately 4.2M.

What is Marin Software's core business?

Marin Software provides a cloud-based advertising management platform that helps digital advertisers and agencies optimize their campaigns across multiple digital channels. The platform integrates campaign management, reporting, and analytics in a unified SaaS model.

How does Marin Software assist digital marketers?

The platform automates key campaign functions and offers in-depth reporting and analytics, enabling marketers to target precise audiences, measure campaign performance, and make informed adjustments to improve results.

What channels does Marin Software support?

Marin Software supports a variety of advertising channels including search, display, social media, and mobile advertising, providing a comprehensive solution for integrated digital marketing efforts.

How is Marin Software's solution delivered?

Marin Software operates on a software-as-a-service (SaaS) model, allowing customers access to its cloud-based solution that is continually updated with the latest digital marketing technologies and tools.

What makes Marin Software's platform unique?

Its unified platform seamlessly integrates data from multiple advertising channels, simplifying campaign management while offering detailed analytics. This integration helps to streamline operations and enhance campaign efficiency.

How does the platform improve business decisions?

By providing comprehensive reporting and real-time performance data, Marin Software enables digital marketers to analyze campaign effectiveness and adjust strategies promptly. This data-driven approach supports better business decision-making.

Who are Marin Software's typical customers?

The company serves digital advertisers and agencies ranging from mid-sized firms to large enterprises. Its versatile platform is designed to benefit any organization looking to improve its digital marketing processes.

How does Marin Software compare with other digital advertising solutions?

While many platforms offer specialized tools for specific channels, Marin Software distinguishes itself by providing an integrated, unified approach that consolidates various advertising functions into a single seamless interface. This enhances overall operational efficiency and clarity.
Marin Software

Nasdaq:MRIN

MRIN Rankings

MRIN Stock Data

4.17M
2.89M
7.95%
5.59%
1.84%
Software - Application
Services-computer Processing & Data Preparation
Link
United States
SAN FRANCISCO