Marin Software Enhances Its Microsoft Advertising Integration
- Enhanced integration with Microsoft Advertising
- AI-powered budget optimization by Marin Software
- Increased market share for Microsoft search sites
- Tools for efficient optimization and budget management
- Enhanced conversion metrics for data-driven decision-making
- None.
Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding
With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts. Using Marin’s AI-powered Budget Optimization, advertisers no longer need to calculate and manage optimal spend using offline calculations.
Microsoft is seeing market share growth from its innovative Copilot. ComScore’s October 2023 data revealed a 0.7 point increase in market share for Microsoft search sites (compared to September 2023), now accounting for over
Key benefits of Marin’s integration with Microsoft Advertising includes:
- Cross-account and publisher budget management: Easily set targets and budgets across accounts and publishers
- Spend optimization: Marin's AI-powered Budget Optimization engine enables marketers to identify the right targets and allocate marketing funds optimally across all publishers, maximizing return on investment and driving campaign success.
- Budget Pacing: Marin’s advanced budget management capabilities monitor performance against targets and automatically adjust budgets and targets to hit your business goals
- Enhanced conversion metrics: By integrating conversion data from Microsoft Advertising, Marin Software’s holistic revenue data provides advertisers with enhanced conversion insights, empowering data-driven decision-making and improving campaign performance.
"At Marin Software, we are committed to empowering marketers with innovative solutions to augment publisher tools, drive performance, and exceed their goals," said Chris Lien, CEO at Marin Software. "Our enhanced integration with Microsoft Advertising represents another step forward in delivering innovative tools and capabilities to our users, enabling them to unlock new levels of success in their advertising campaigns."
For more information about Marin Software's performance marketing platform and its enhanced integration with Microsoft Advertising, please visit www.marinsoftware.com/lp/microsoft-ads.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and e-commerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240409941733/en/
Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580
press@marinsoftware.com
Source: Marin Software
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