Marin Software Launches Support for Qihoo 360, Expanding Options for Advertisers Focused on China

Rhea-AI Summary

Marin Software (MRIN) integrates with Qihoo 360, China's second-largest search engine, providing access to over 90% of searches in China. The integration aims to capitalize on the vast Chinese search market, recognizing the growing importance of Qihoo 360 in the global digital landscape. Marin's Chairman and CEO, Chris Lien, emphasizes the significant opportunity for digital marketers in the Chinese market.

Positive

• Integration with Qihoo 360 provides access to over 90% of searches in China, expanding Marin's reach in the Chinese market.
• MarinOne platform offers advanced automation and optimization tools for Qihoo 360 ad campaigns, driving higher efficiency and better results for clients.

Negative

• None.

China’s second-largest search publisher is the latest in Marin’s ecosystem

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software, a leading platform for performance marketing, announced its integration with Qihoo 360, the second-largest search engine in China. With this new integration, Marin users can access over 90% of searches in China.

Qihoo 360, a key player in the Chinese internet sector with roots in antivirus software, offers a unique and powerful platform for advertisers looking to tap into the vast and dynamic Chinese search market. Capitalizing on its local presence, Marin Software is further expanding its reach in the Chinese market. This addition to Marin’s ecosystem of integrations recognizes the growing importance of Qihoo 360 in the global digital landscape.

Chris Lien, Marin's Chairman and CEO, commented on the integration: "The Chinese market represents a significant opportunity for digital marketers. Qihoo 360's extensive reach and sophisticated search capabilities are essential to a comprehensive digital marketing strategy. We are thrilled to offer our clients the power of MarinOne to harness the full potential of Qihoo 360, driving higher efficiency and better results in their campaigns."

The integration brings Marin’s advanced automation to Qihoo 360 ad campaigns. The platform's optimization tools and bidding algorithms are designed to deliver the best possible performance, while its Insights module automatically identifies opportunities for improvement and easy implementation.

To learn more about this and all of Marin’s search engine integrations go to https://www.marinsoftware.com/lp/search-ads.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231130521932/en/

Media Contact

Wesley MacLaggan

Marketing, Marin Software

(415) 399-2580

press@marinsoftware.com

Source: Marin Software Incorporated

FAQ

What is the latest integration announced by Marin Software (MRIN)?

Marin Software has announced its integration with Qihoo 360, the second-largest search engine in China.

What percentage of searches in China can Marin users access through the integration with Qihoo 360?

Marin users can access over 90% of searches in China through the Qihoo 360 integration.

Who commented on the integration with Qihoo 360 and what was emphasized?

Chris Lien, Marin's Chairman and CEO, emphasized the significant opportunity for digital marketers in the Chinese market.

What tools does MarinOne platform offer for Qihoo 360 ad campaigns?

MarinOne platform offers advanced automation, optimization tools, and bidding algorithms for Qihoo 360 ad campaigns, aiming to drive higher efficiency and better results for clients.