Marin Software Announces Expanded Amazon Integration to Unlock Channel for All Advertisers

Rhea-AI Summary

Marin Software has announced significant enhancements to its Amazon integration, allowing non-Amazon advertisers to access Amazon’s comprehensive advertising suite. The update includes Sponsored TV, non-endemic advertising, and global access to Amazon's Demand-Side Platform (DSP). This integration enables advertisers to reach over 155 million monthly users of Amazon’s ad-supported streaming services and create targeted campaigns even if they don't sell on Amazon. CEO Chris Lein emphasized that these enhancements will help brands maximize their reach and effectiveness. The new offerings combine with Marin’s existing tools to deliver optimized and automated digital marketing solutions.

Positive

• Enhanced Amazon integration opens up extensive advertising tools to non-Amazon sellers.
• Sponsored TV allows advertisers to reach over 155 million Amazon streaming service users.
• Global access to Amazon's DSP enables programmatic buying of display and video ads.
• Non-endemic advertising allows brands to target Amazon’s vast audience even if they don't sell on Amazon.
• Combines with Marin’s AI-powered optimization and customizable automations for improved performance.
• Represents a commitment to providing innovative tools for digital marketers.

Negative

• No specific financial data provided to indicate immediate revenue impact from these enhancements.
• Potentially high competition as more advertisers gain access to Amazon's advertising suite.
• No clear details on the costs associated with the new advertising options.
• Uncertainty about the measurable effectiveness of non-endemic advertising for non-Amazon sellers.

Enhanced Offering Opens Amazon’s Comprehensive Advertising Suite to Non-Amazon Advertisers

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software, a leading provider of performance marketing software for brands and agencies, announces major enhancements to its Amazon integration. This update includes Sponsored TV, non-endemic advertising, and access to the Demand-Side Platform (DSP) globally, making it easier for brands not selling on Amazon to engage with the Amazon audience.

Key Enhancements

• Sponsored TV: Advertisers can reach over 155 million monthly users of Amazon’s ad-supported streaming services (Amazon, Q4 2022), delivering impactful ads for brands who sell on Amazon and those who do not.
• Non-endemic Advertising: Brands that do not sell products on Amazon can reach the omnichannel platform’s vast audience while they are shopping to create highly targeted and effective advertising campaigns related to purchases they are making on Amazon.
• Global DSP This expansion provides marketers with access to Amazon’s robust advertising platform, enabling them to programmatically buy display and video ads across the Amazon properties and its publisher partners in all markets served by Amazon globally.

“Our enhanced Amazon offering represents a major leap forward in our commitment to helping digital marketers connect with consumers in the most impactful ways. By incorporating Sponsored TV, expanding DSP capabilities globally, and introducing non-endemic advertising options, we are enabling brands to maximize their reach and effectiveness within the Amazon family of brands,” said Chris Lein, CEO of Marin Software. “This advancement underscores our dedication to providing innovative tools that drive performance and deliver measurable results for our clients.”

These additions to Marin’s existing suite of Amazon Ads solutions unites the power of Marin’s intelligence, AI-powered optimization, and customizable automations that marketers need to thrive in today’s competitive multi-channel digital marketing landscape. With Sponsored TV, DSP non-endemic, and sponsored ecommerce advertising, Marin Software is equipping all advertisers with the tools to engage Amazon’s diverse audience effectively and efficiently across all their paid media channels.

For more information on how Marin can help unlock the power of Amazon advertising, visit https://www.marinsoftware.com/lp/amazon-ads.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20240603341417/en/

Wesley MacLaggan

Marketing, Marin Software

(415) 399-2580

press@marinsoftware.com

Source: Marin Software Incorporated

FAQ

What is the latest announcement from Marin Software?

Marin Software announced enhanced Amazon integration, including Sponsored TV, non-endemic advertising, and global access to Amazon's Demand-Side Platform (DSP).

How can the new Amazon integration benefit non-Amazon advertisers?

The integration allows non-Amazon advertisers to reach Amazon’s vast audience through Sponsored TV and non-endemic advertising, increasing their campaign effectiveness.

What is Sponsored TV in Marin Software’s new Amazon integration?

Sponsored TV enables advertisers to reach over 155 million monthly users of Amazon’s ad-supported streaming services.

What is non-endemic advertising according to Marin Software’s latest PR?

Non-endemic advertising allows brands that do not sell products on Amazon to target Amazon’s audience through highly targeted campaigns.

What capabilities does global DSP access provide to advertisers?

Global DSP access allows marketers to programmatically buy display and video ads across Amazon properties and its publisher partners in all markets served by Amazon.

What is the stock symbol for Marin Software?

The stock symbol for Marin Software is MRIN.