Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns

Rhea-AI Summary

Marin Software has launched an AI-powered Anomaly Detector to help digital marketers identify unexpected performance results in their campaigns. The tool reviews performance across various ad platforms, highlights revenue, conversions, and ad spend changes, and provides insights on how to address anomalies. YOTEL, an innovative hotel chain, has already benefited from the Detector, automating reporting and monitoring tasks. Marin aims to empower marketers with real-time insights, enhanced conversion rates, and time-saving AI solutions.

Positive

• The Anomaly Detector provides automated account review powered by OpenAI to help digital marketers quickly identify and act on unexpected performance results in their campaigns.

• The tool offers contextualized, timely insights across Google, Meta, Amazon, and other pay-per-click ad platforms, enabling brands and agencies to make smarter decisions and capitalize on opportunities.

• Marin Software's Anomaly Detector summarizes large changes in revenue, conversions, and ad spend, highlighting root causes of anomalies and suggesting ways to address or capitalize on them.

• The tool delivers easy-to-read narrative emails to users' inboxes, ensuring that important signals in performance data are not missed, ultimately helping marketers catch and address outliers immediately.

• YOTEL, an innovative hotel chain, has already experienced the benefits of Marin's Anomaly Detector, automating reporting, performance monitoring, and optimization tasks to save time and focus more on strategic expansion globally.

Negative

• None.

Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This groundbreaking feature gives brands and their agencies the contextualized, timely insights they need to move faster, make smarter decisions, and never miss an opportunity.

Marin’s Anomaly Detector reviews performance across your accounts and highlights large changes in revenue, conversions, and ad spend. The analysis starts at the account level and zooms into the campaigns and ad groups. It summarizes the root cause of the outlier and potential ways to address or capitalize on the anomaly. Marin also highlights high-level data trends that may be overlooked during manual analysis. It’s all summarized in an easy-to-read narrative email that’s delivered to users' inboxes and can be shared across teams.

Performance marketers work under a deluge of data from many different sources. It's easy to miss issues that might result in wasted ad spend or missed opportunities. Finding the important signals in the noise of day-to-day variations in performance is a constant challenge. Marin’s Anomaly Detector ensures nothing is missed and gives marketers confidence that any outliers will be caught and addressed immediately.

YOTEL, an innovative hotel chain for modern travelers, harnesses the power of Marin’s Anomaly Detector. Philip Ascott, YOTEL’s Director of Digital, said, “Marin’s Anomaly Detector automatically tracks day-of-the-week trends to predict performance and flags any campaigns that aren’t hitting their forecasted KPIs. Marin’s AI automates all of our reporting, performance monitoring, and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our presence globally.”

“At Marin, we’re building a future where performance marketers access real-time, distilled insights to act faster, convert more customers, and free up time from tedious analysis,“ said Wister Walcott, EVP of Product & Technology. “Marin’s foundation is built on AI, and recent advancements have accelerated our ability to make this vision a reality.”

Brands and agencies looking to ensure they never miss a significant shift in their performance marketing campaigns can learn more about Anomaly Detector and other ways that Marin’s AI can help deliver better results and save time by visiting: https://www.marinsoftware.com/guide/marin-ai.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and e-commerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240429700329/en/

Media

Wesley MacLaggan

Marketing, Marin Software

(415) 399-2580

press@marinsoftware.com

Source: Marin Software Incorporated