Welcome to our dedicated page for D-Market Electronic Services & Trading news (Ticker: HEPS), a resource for investors and traders seeking the latest updates and insights on D-Market Electronic Services & Trading stock.
Overview of D-MARKET Electronic Services & Trading (Hepsiburada)
D-MARKET Electronic Services & Trading, operating under the brand name Hepsiburada, is a leading e-commerce technology platform based in Turkey. Established in 2000, the company has grown to become one of the most prominent players in the Turkish e-commerce market, offering a comprehensive ecosystem of products and services to both consumers and merchants. Hepsiburada operates through a hybrid business model that combines first-party (1P) direct sales with a third-party (3P) marketplace, enabling it to serve a diverse customer base while fostering merchant partnerships.
Core Business Model and Revenue Streams
Hepsiburada derives its revenue from three primary sources:
- Direct Sales (1P Model): The company sells products directly to consumers, maintaining control over inventory and pricing.
- Marketplace Revenue (3P Model): It provides a platform for over 101,000 merchants to sell their products, earning commissions and fees for facilitating these transactions.
- Value-Added Services: These include advertising services, payment solutions through Hepsipay, and logistics solutions such as last-mile delivery and fulfillment services.
By integrating these revenue streams, Hepsiburada offers a seamless shopping experience while supporting merchants with tools to grow their businesses.
Product Categories and Ecosystem
The platform boasts an extensive catalog of approximately 230 million stock-keeping units (SKUs) across more than 30 product categories. These range from electronics and fashion to fast-moving consumer goods (FMCG) and cosmetics. Hepsiburada also provides services such as on-demand grocery delivery and cross-border shopping through its HepsiGlobal initiative, which connects Turkish merchants with international markets.
Competitive Position and Differentiators
Hepsiburada’s competitive edge lies in its ability to combine a wide product selection with innovative services that enhance customer and merchant experiences. Key differentiators include:
- Hepsipay: A proprietary payment solution offering secure transactions and Buy Now, Pay Later (BNPL) options.
- Logistics Capabilities: Advanced delivery and fulfillment services ensure timely and reliable order processing.
- Technology and Data Insights: The platform leverages data analytics to optimize operations and improve customer satisfaction.
Additionally, Hepsiburada has been a pioneer in digitalizing commerce in Turkey, supporting initiatives like the 'Technology Empowerment for Women Entrepreneurs' program, which empowers female entrepreneurs to reach broader markets.
Market Context and Challenges
Operating in a highly competitive e-commerce landscape, Hepsiburada faces challenges from both regional players and global giants. Economic fluctuations in Turkey and logistical complexities are other factors that require strategic navigation. However, the company’s robust ecosystem, strong brand recognition, and focus on customer experience position it well in the market.
Global Expansion and Partnerships
Hepsiburada is actively expanding its global footprint through strategic partnerships. For example, its collaboration with Jumia enables the company to introduce high-quality Turkish products to North African consumers, leveraging Jumia’s extensive regional network. This move underscores Hepsiburada’s commitment to facilitating cross-border trade and reaching new markets.
Conclusion
In summary, D-MARKET Electronic Services & Trading (Hepsiburada) is a cornerstone of Turkey’s e-commerce sector, offering a comprehensive platform that combines a vast product selection with innovative services. Its hybrid business model, robust ecosystem, and strategic initiatives make it a significant player in the region’s digital commerce landscape.
Hepsiburada (NASDAQ: HEPS) and Jumia (NYSE: JMIA) have announced a strategic commercial partnership where Hepsiburada will list its private label products and selected retail assortment, along with curated Turkish brands, on Jumia's platform. The collaboration aims to leverage Jumia's extensive reach in North Africa and Hepsiburada's established presence in Türkiye to provide North African consumers with broader access to Turkish products. The partnership focuses on expanding product offerings and enhancing the shopping experience for Jumia's consumers, with potential for broader engagement across key African markets.
Jumia (NYSE:JMIA) and Hepsiburada (NASDAQ:HEPS) have announced a strategic commercial partnership to enhance product offerings for North African consumers. Through this collaboration, Hepsiburada will list its private label products, retail assortment, and selected Turkish brands on Jumia's platform. The partnership aims to combine Jumia's extensive reach in North Africa with Hepsiburada's established presence in Türkiye, providing consumers access to a wider range of authentic Turkish products. This alliance sets the foundation for broader engagement across key African markets where Jumia operates.
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, has announced the first bond issuance of its indirect wholly-owned subsidiary, Hepsifinans. The bonds, issued to domestic qualified investors, have a nominal value of TRY 250 million with a six-month maturity and coupon payments due every three months. The bonds will accrue interest at a rate of 51.50% per annum, with the principal repaid at maturity.
This issuance is part of a larger approval by the Capital Markets Board for Hepsifinans to issue bonds or bills up to TRY 1,050,000,000 within one year. The funds raised will be used to sustainably grow Hepsifinans's consumer finance business.
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, has announced its second issuance of asset-backed securities amounting to TRY 350 million. The issuance, which settled on September 27, 2024, is part of a TRY 2 billion limit approved by the Capital Markets Board for Pasha Yatırım Bank Hepsiburada Varlık Finansmanı Fonu. Hepsiburada participated as the originating entity for its BNPL (Buy Now, Pay Later) receivables.
The issue comprises six tranches with an average maturity of 84 days and an annual average interest rate of 51.00%. Hepsiburada plans to use the funds to sustainably grow its BNPL business and reduce its impact on working capital.
Hepsiburada (NASDAQ: HEPS) has announced changes to its Board Committees' composition and enhanced Risk Committee function. Effective September 21, 2024, the Audit Committee includes Tayfun Bayazıt, Ahmet Ashaboğlu, and Stefan Gross-Selbeck. The Risk Committee comprises Ahmet Ashaboğlu, Tayfun Bayazıt, and Tolga Babalı. The Corporate Governance Committee now includes Hikmet Ersek, Ahmet Ashaboğlu, and Tolga Babalı, with Ersek replacing Bayazıt.
The Board has determined that Ersek, Bayazıt, Ashaboğlu, and Gross-Selbeck qualify as independent directors. All Audit Committee members meet independence requirements and are considered financial experts. Starting in 2025, the Risk Committee will function as an Early Detection of Risk Committee, meeting six times annually and reporting to the Board bimonthly.
Hepsiburada (NASDAQ: HEPS) has released the 18-month results of its 'Trade and Technology Empowerment for the Earthquake Region' program, covering March 6, 2023 to September 6, 2024. Key highlights include:
• 8,900 active merchants in the earthquake region, with 4,650 new businesses joining the platform
• 10.3 million products sold through 6.8 million orders, generating over TRY 6.8 billion in trade volume
• Women entrepreneurs and cooperatives generated over TRY 480 million in trade volume
• Plans to open a third E-Commerce Specialization Center in Kahramanmaraş
• Second round of the 'Promise for Tomorrow' training and internship program for university students affected by the earthquakes
The program is expected to continue for two years from its inception, supporting local businesses and fostering e-commerce growth in the affected region.
Hepsiburada, a leading Turkish e-commerce platform (NASDAQ: HEPS), has released its 2023 Sustainability Report. As the first e-commerce platform in Türkiye to sign the UN Global Compact, Hepsiburada demonstrates its commitment to sustainability and green transformation. Key highlights include:
- Introduction of 21 electric vehicles in logistics operations, aiming for 50 by year-end
- Implementation of 'Multi-Vehicle Route Optimization' technology, reducing fuel-related carbon emissions
- Recycling of nearly 964,000 kg of packaging waste and use of 100% recyclable materials
- Support for over 50,000 women entrepreneurs through various programs
- Launch of 'Trade and Technology Power for the Earthquake Region' program to support SMEs and artisans
Hepsiburada aims to generate TRY 10 billion in sales from the earthquake region by 2025, supporting 120,000 jobs and impacting 500,000 lives. The company also increased its female manager ratio to 36% in 2023.
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, announced its unaudited financial results for Q2 2024 and H1 2024.
Gross Merchandise Value (GMV) for Q2 2024 increased by 3.9% to TRY 33.8 billion, while revenue remained flat at TRY 10.1 billion. The number of orders rose 33.3% to 36.7 million. Active customers grew by 0.5% to 12.1 million. However, the company reported a loss of TRY 384.5 million compared to income of TRY 1,511.9 million in Q2 2023.
For H1 2024, GMV increased by 21.6% to TRY 73.1 billion, and revenue was up 20.5% to TRY 22.4 billion. EBITDA rose 151.4% to TRY 700.3 million. The company posted a loss of TRY 526.3 million compared to income of TRY 1,159.7 million in H1 2023. Free cash flow was positive at TRY 471.6 million.
Hepsiburada's Q3 2024 outlook anticipates GMV growth of 70%-75% YoY and an EBITDA around 2.2% of GMV.
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, has announced it will release its unaudited financial results for the second quarter of 2024 on September 11, 2024, before the U.S. market opens. The company will host an analyst and investor conference call and live webcast to discuss these results at 16:00 Istanbul / 14:00 London / 9:00 a.m. New York time on the same day.
Interested parties can access the live webcast through the provided link, and a replay will be available on Hepsiburada's Investor Relations website. The company's results presentation will also be accessible on the same website on September 11, 2024.
Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, has announced its Ordinary General Assembly Meeting for the financial year 2023. The meeting is scheduled for September 12, 2024 at 11:00 Istanbul time at the company's headquarters. The agenda includes key items such as:
1. Discussion of annual report and financial statements
2. Release of Board members from their 2023 activities
3. Decision on profit distribution
4. Approval of new Board member appointments
5. Appointment of independent auditor for 2024
6. Authorization for commercial activities under Turkish Commercial Code
7. Approval of Class B share purchase and directors' insurance policy renewal
Shareholders, including ADS holders, can exercise their voting rights through the designated procedures. Explanatory notes and related materials will be available on the company's investor relations website from August 9, 2024.
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