Hepsiburada and Jumia Join Forces to Unlock Broader Product Selection for North African Consumers
Hepsiburada (NASDAQ: HEPS) and Jumia (NYSE: JMIA) have announced a strategic commercial partnership where Hepsiburada will list its private label products and selected retail assortment, along with curated Turkish brands, on Jumia's platform. The collaboration aims to leverage Jumia's extensive reach in North Africa and Hepsiburada's established presence in Türkiye to provide North African consumers with broader access to Turkish products. The partnership focuses on expanding product offerings and enhancing the shopping experience for Jumia's consumers, with potential for broader engagement across key African markets.
Hepsiburada (NASDAQ: HEPS) e Jumia (NYSE: JMIA) hanno annunciato una partnership commerciale strategica in cui Hepsiburada elencherà i suoi prodotti a marchio privato e una selezione di assortimento al dettaglio, insieme a marchi turchi curati, sulla piattaforma di Jumia. La collaborazione mira a sfruttare l'ampia portata di Jumia in Nord Africa e la presenza consolidata di Hepsiburada in Turchia per fornire ai consumatori nordafricani un accesso più ampio ai prodotti turchi. La partnership si concentra sull'espansione dell'offerta di prodotti e sul miglioramento dell'esperienza di acquisto per i consumatori di Jumia, con potenziale per un maggiore coinvolgimento in mercati chiave africani.
Hepsiburada (NASDAQ: HEPS) y Jumia (NYSE: JMIA) han anunciado una asociación comercial estratégica en la que Hepsiburada listará sus productos de marca propia y una selección de su oferta minorista, junto con marcas turcas seleccionadas, en la plataforma de Jumia. La colaboración tiene como objetivo aprovechar el amplio alcance de Jumia en el norte de África y la presencia establecida de Hepsiburada en Türkiye para proporcionar a los consumidores norteafricanos un acceso más amplio a los productos turcos. La asociación se centra en ampliar la oferta de productos y mejorar la experiencia de compra para los consumidores de Jumia, con potencial para un mayor compromiso en los principales mercados africanos.
Hepsiburada (NASDAQ: HEPS)와 Jumia (NYSE: JMIA)는 Hepsiburada가 자사 브랜드 제품과 선택된 소매 품목, 그리고 선별된 터키 브랜드를 Jumia 플랫폼에 등록하는 전략적 상업 파트너십을 발표했습니다. 이 협력은 Jumia의 북아프리카 광범위한 도달 범위와 Türkiye에서의 Hepsiburada의 확고한 존재감을 활용하여 북아프리카 소비자들에게 터키 제품에 대한 더 넓은 접근을 제공하는 것을 목표로 합니다. 이 파트너십은 제품 제공을 확장하고 Jumia 소비자들을 위한 쇼핑 경험을 개선하는 데 주력하며, 주요 아프리카 시장 전반에 걸쳐 더 넓은 참여 가능성을 염두에 두고 있습니다.
Hepsiburada (NASDAQ: HEPS) et Jumia (NYSE: JMIA) ont annoncé un partenariat commercial stratégique où Hepsiburada proposera ses produits sous marque propre et une sélection de son assortiment de détail, ainsi que des marques turques sélectionnées, sur la plateforme de Jumia. La collaboration vise à tirer parti de la vaste portée de Jumia en Afrique du Nord et de la présence établie de Hepsiburada en Turquie pour fournir aux consommateurs nord-africains un accès élargi aux produits turcs. Le partenariat se concentre sur l'élargissement de l'offre de produits et l'amélioration de l'expérience d'achat pour les consommateurs de Jumia, avec un potentiel pour un engagement plus large sur les principaux marchés africains.
Hepsiburada (NASDAQ: HEPS) und Jumia (NYSE: JMIA) haben eine strategische Handelspartnerschaft angekündigt, bei der Hepsiburada seine Produkte unter eigener Marke und eine ausgewählte Einzelhandelsauswahl sowie kuratierte türkische Marken auf der Plattform von Jumia listet. Die Zusammenarbeit zielt darauf ab, die umfangreiche Reichweite von Jumia in Nordafrika und die etablierte Präsenz von Hepsiburada in der Türkei zu nutzen, um den nordafrikanischen Verbrauchern einen breiteren Zugang zu türkischen Produkten zu ermöglichen. Der Schwerpunkt der Partnerschaft liegt auf der Erweiterung des Produktangebots und der Verbesserung des Einkaufserlebnisses für die Jumia-Kunden, mit Potenzial für eine breitere Einbindung in wichtigen afrikanischen Märkten.
- Strategic expansion into North African markets through partnership with established e-commerce player Jumia
- Potential for increased revenue through access to new geographic markets
- Opportunity to leverage existing private label products in new territories
- None.
Insights
This strategic partnership marks a significant expansion opportunity for Hepsiburada into the growing African e-commerce market. The collaboration with Jumia, which has an established presence across multiple African countries, provides a ready-made distribution channel for Turkish products. Key benefits include:
- Access to Jumia's extensive North African consumer base without significant infrastructure investment
- Revenue diversification through international market expansion
- Potential for margin improvement through private label product distribution
The African e-commerce market is projected to grow rapidly, driven by increasing internet penetration and a young, digital-savvy population. This move positions Hepsiburada to capture market share in this emerging region while minimizing operational risks through a partnership model.
Partnership with Leading Turkish E-commerce Technology Platform to Expand Product Access for North African Consumers
ISTANBUL, Oct. 30, 2024 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS) and Jumia (NYSE: JMIA), today announced that the companies have entered into a commercial partnership whereby Hepsiburada will list its private label products and a portion of its retail assortment, together with a selection of other curated Turkish brands, on Jumia.
Headquartered in Istanbul, Hepsiburada is a leading e-commerce technology platform in Türkiye. Through this partnership, the two companies will leverage their respective strengths to provide a seamless and improved shopping experience for Jumia`s consumers. The collaboration lays the groundwork for broader engagement across key African markets where Jumia operates.
“We are excited to partner with Hepsiburada, the most recommended e-commerce platform in Türkiye, to expand product offerings to our consumers. This partnership will leverage Jumia's extensive reach in North Africa and Hepsiburada's established presence in Türkiye, providing consumers with access to a wider range of authentic and high-quality Turkish products. Our collaboration with Hepsiburada is built on flexibility and strengthening Jumia’s value proposition," said Francis Dufay, CEO, Jumia Group.
“We are thrilled to partner with Jumia to bring a broader array of high-quality Turkish products to consumers in North Africa. This collaboration is a testament to our commitment to expanding Hepsiburada's global footprint and enhancing the shopping experience for customers in new markets. By leveraging our strengths and combining our expertise, we aim to facilitate cross-border trade and provide seamless access to diverse product offerings for North African consumers and other African consumers in the near future,” said Nilhan Onal Gökçetekin, CEO, Hepsiburada.
Forward-Looking Statements (Hepsiburada)
This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s strategic partnerships. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements. Among other things, quotations from management in this press release contain forward-looking statements.
These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Forward Looking Statements (Jumia)
This release includes forward-looking statements. All statements other than statements of historical facts contained in this release, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “believes,” “estimates”, “potential” or “continue” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement, including, without limitation, the risks described under Item 3. “Key Information—D. Risk Factors,” in our Annual Report on Form 20-F as filed with the US Securities and Exchange Commission for the year ended December 31, 2023. Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. Considering these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements.
The forward-looking statements included in this release are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this release to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this release with the understanding that our actual future results, levels of activity, performance and events and circumstances may be materially different from what we expect.
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 63 million members with approximately 230 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with over 101 thousand merchants.
With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers' daily lives. Hepsiburada's e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada's payment companion and BNPL solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the 'Technology Empowerment for Women Entrepreneurs' programme in 2017, which has supported over 50.5 thousand female entrepreneurs throughout Türkiye to reach millions of customers with their products.
Investor Relations Contact
ir@hepsiburada.com
Media Contact
corporatecommunications@hepsiburada.com
About Jumia
Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is a leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.
Abdesslam Benzitouni - Global Head of Communications and Public Relations - abdesslam.benzitouni@jumia.com
For more information about Jumia, follow us on LinkedIn Jumia Group and Twitter @Jumia_Group
FAQ
What is the new partnership between Hepsiburada (HEPS) and Jumia?
Which markets will Hepsiburada (HEPS) expand into through the Jumia partnership?
What products will Hepsiburada (HEPS) offer through Jumia's platform?
