D-Market Electronic Services & Trading American Depositary Shares - HEPS STOCK NEWS

Hepsiburada's digital wallet, HepsiPay, has entered a strategic partnership with Paycell, the fintech arm of Turkcell. This agreement allows Turkcell customers to make purchases on Hepsiburada without a bank card, utilizing a new direct carrier billing feature. Starting December, this innovation aims to attract Turkey's significant unbanked population, expanding Hepsiburada's market reach. HepsiPay aims to enhance the shopping experience and increase accessibility, while Paycell has reached six million active users offering alternative payment methods, reflecting the growing demand in e-commerce.

D-MARKET Electronic Services & Trading, operating as Hepsiburada (NASDAQ: HEPS), reported its Q3 2021 financial results, showcasing a 49.8% increase in Gross Merchandise Value (GMV), reaching TRY 6.5 billion. Despite the remarkable GMV growth, revenue slightly decreased by 0.8% year-over-year to TRY 1,658.3 million. The company faced significant net losses of TRY 778.4 million, attributed to higher customer discounts and intensified competition. Active customers rose 26.1% to 10.7 million, reflecting continued engagement. Management remains optimistic, projecting around TRY 24 billion GMV for 2021.

Hepsiburada is expanding its collaboration with Google Cloud to enhance its IT infrastructure, supporting its growth in the e-commerce sector in Turkey. This partnership aims to improve customer experiences by scaling operations and leveraging advanced analytics and machine learning capabilities from Google. Hepsiburada will enhance its product offerings beyond 44 million SKUs while utilizing Google Cloud's Big Query for better data-driven decision-making. This collaboration aligns with Hepsiburada's digital transformation goals since its recent IPO on NASDAQ: HEPS.

Hepsiburada (NASDAQ: HEPS) has updated its 2021 outlook, citing challenges in the third quarter due to a slowed market growth rate and increased competition. As COVID-19 restrictions ended, online spending growth fell significantly. Hepsiburada's Q3 GMV is estimated at ~TRY 6.45 billion with revenue around ~TRY 1.64 billion, lower than previously expected. The full-year GMV forecast has been revised down to approximately TRY 24 billion, down from an earlier range of TRY 28 billion to TRY 29 billion. The company plans to enhance cash flow and manage marketing expenses more effectively.

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, has launched Managed Partner Ads, a new advertising platform in collaboration with Facebook. This initiative aims to empower small and mid-size enterprises (SMEs) to enhance their online visibility and sales by facilitating targeted ads on Facebook and Instagram. The platform is designed to increase web traffic by tenfold and potentially triple sales for participating SMEs. The user-friendly sign-up process allows businesses to easily manage their advertising campaigns, aligning with Hepsiburada's commitment to driving digital commerce in Turkey.

Hepsiburada (NASDAQ: HEPS) reported strong Q2 2021 results, with Gross Merchandise Value (GMV) increasing by 38.2% year-over-year to TRY 5.9 billion, bolstered by a growing active customer base. The company recorded 13.1 million orders, a 37.9% increase from Q2 2020. Revenue rose by 5.2% to TRY 1,754.7 million, but EBITDA declined to negative TRY 188.6 million due to increased investments, leading to a net loss of TRY 324.1 million. Free cash flow surged to TRY 705.4 million, demonstrating effective cash management despite broader market challenges.

D-MARKET Electronic Services & Trading, known as Hepsiburada (NASDAQ: HEPS), will announce its unaudited Q2 2021 financial results on August 26, 2021. A conference call for analysts and investors will be held at 15:30 İstanbul time to discuss the results. Access to the live webcast will be available on the company's Investor Relations website. Hepsiburada is a leading e-commerce platform in Turkey, serving 33 million members and nearly 45,000 active merchants, providing a variety of services including groceries, airline tickets, and payment solutions.

D-MARKET Electronic Services & Trading, known as Hepsiburada, concluded its initial public offering (IPO) on July 6, 2021, issuing 65,251,000 American Depositary Shares (ADSs) at $12.00 each. The offering comprised 41,670,000 ADSs from the company and 23,581,000 ADSs from a selling shareholder, including 8,511,000 ADSs due to the underwriters' over-allotment option. The shares began trading under the ticker symbol HEPS on the Nasdaq Global Select Market on July 1, 2021.

D-MARKET Electronic Services & Trading, known as Hepsiburada, has priced its initial public offering of 56,740,000 American Depositary Shares (ADSs) at $12.00 each. The offering includes 41,670,000 ADSs from Hepsiburada and 15,070,000 from a selling shareholder. Trading on the Nasdaq under the ticker symbol HEPS is set to commence on July 1, 2021, with the offering expected to close on July 6, 2021. The underwriters also have a 30-day option to purchase an additional 8,511,000 ADSs. Major investment banks are handling the offering.