Hepsiburada Announces the Second Bond Issuance of Hepsifinans

Rhea-AI Summary

Hepsiburada (NASDAQ: HEPS) announced that its subsidiary Hepsifinans completed its second bond issuance worth TRY 150 million to domestic qualified investors. The bonds have a six-month maturity with quarterly coupon payments at a 51.50% annual interest rate. This issuance is part of Hepsifinans's approved program to issue bonds up to TRY 1.05 billion within one year. The principal will be repaid at maturity, and the funds will be used to grow Hepsifinans's consumer finance business.

Positive

• Successful completion of TRY 150 million bond issuance
• Access to additional capital for business growth
• Part of larger approved TRY 1.05 billion bond program

Negative

• High interest rate of 51.50% per annum on bonds
• Short-term maturity of six months indicates potential refinancing needs

Insights

Financial Analyst

The TRY 150 million bond issuance by Hepsifinans represents a strategic move to expand their consumer finance operations. This is part of a larger approved facility of TRY 1.05 billion, indicating significant growth potential in their financial services segment. The 51.50% annual interest rate reflects Turkey's high-inflation environment, while the short 6-month maturity helps manage interest rate risk. With quarterly coupon payments and bullet repayment, this structure provides operational flexibility while maintaining regular cash outflows. This second tranche demonstrates market confidence in Hepsifinans's business model and could strengthen Hepsiburada's competitive position in the e-commerce sector through enhanced consumer financing capabilities.

ISTANBUL, Nov. 06, 2024 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announced the second bond issuance of its indirect wholly owned subsidiary, Hepsi Finansman A.Ş. (“Hepsifinans”), at a nominal value of TRY 150 million.

Further to our disclosure in a report on Form 6-K furnished on September 11, 2024 regarding the Capital Markets Board’s approval of Hepsifinans’s issuance of bonds or bills with a total aggregate principal amount of up to TRY 1,050,000,000 in one or more tranches within one year, Hepsiburada announces that Hepsifinans closed its second bond issuance to domestic qualified investors today. The bonds have an aggregate principal amount of TRY 150 million, a six-month maturity and coupon payments due every three months. The bonds will accrue interest at a rate of 51.50% per annum. The principal of the bonds will be repaid at maturity. Hepsifinans will use the funds raised to sustainably grow its consumer finance business.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 66 million members with over 264 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with approximately 101 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers’ daily lives. Hepsiburada’s e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada’s payment companion and BNPL solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.

Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the ‘Technology Empowerment for Women Entrepreneurs’ programme in 2017, which has supported approximately 55 thousand female entrepreneurs throughout Türkiye to reach millions of customers with their products.

Investor Relations Contact
ir@hepsiburada.com

Media Contact
corporatecommunications@hepsiburada.com

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements. These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

FAQ

What is the value of Hepsifinans's second bond issuance in 2024?

Hepsifinans's second bond issuance has a nominal value of TRY 150 million.

What is the interest rate on Hepsifinans's November 2024 bonds (HEPS)?

The bonds will accrue interest at a rate of 51.50% per annum.

What is the total approved bond issuance limit for Hepsifinans?

Hepsifinans has approval to issue bonds up to TRY 1,050,000,000 within one year.

What is the maturity period for Hepsifinans's November 2024 bonds?

The bonds have a six-month maturity with coupon payments every three months.