Hepsiburada Announces the Third Bond Issuance of Hepsifinans
Hepsiburada (NASDAQ: HEPS) announced that its subsidiary Hepsifinans has completed its third bond issuance worth TRY 100 million to domestic qualified investors on March 4, 2025. This issuance is part of the previously approved aggregate bond/bill issuance program of up to TRY 1.05 billion by the Capital Markets Board.
The bonds feature a six-month maturity with an interest rate of 43.00% per annum, with both principal and coupon payments due at maturity. The funds raised will be utilized to support the sustainable growth of Hepsifinans's consumer finance business.
Hepsiburada (NASDAQ: HEPS) ha annunciato che la sua controllata Hepsifinans ha completato la sua terza emissione di obbligazioni del valore di TRY 100 milioni a investitori qualificati domestici il 4 marzo 2025. Questa emissione fa parte del programma di emissione di obbligazioni/bills precedentemente approvato per un totale di fino a TRY 1,05 miliardi dal Consiglio dei Mercati di Capitale.
Le obbligazioni presentano una scadenza di sei mesi con un tasso d'interesse del 43,00% annuo, con il pagamento sia del capitale che degli interessi dovuto alla scadenza. I fondi raccolti saranno utilizzati per sostenere la crescita sostenibile del settore finanziario al consumo di Hepsifinans.
Hepsiburada (NASDAQ: HEPS) anunció que su subsidiaria Hepsifinans ha completado su tercera emisión de bonos por un valor de TRY 100 millones a inversores calificados nacionales el 4 de marzo de 2025. Esta emisión forma parte del programa de emisión de bonos/letras previamente aprobado por un total de hasta TRY 1,05 mil millones por la Junta de Mercados de Capital.
Los bonos tienen un vencimiento de seis meses con una tasa de interés del 43,00% anual, con los pagos de capital e intereses debidos al vencimiento. Los fondos recaudados se utilizarán para apoyar el crecimiento sostenible del negocio de financiamiento al consumidor de Hepsifinans.
Hepsiburada (NASDAQ: HEPS)는 자회사 Hepsifinans가 2025년 3월 4일에 국내 자격 투자자들을 대상으로 TRY 1억 규모의 세 번째 채권 발행을 완료했다고 발표했습니다. 이 발행은 자본시장위원회에서 승인한 최대 TRY 1.05억의 채권/어음 발행 프로그램의 일환입니다.
채권은 6개월 만기이며 연 이자율은 43.00%입니다. 만기 시 원금과 이자 지급이 모두 이루어집니다. 모금된 자금은 Hepsifinans의 소비자 금융 사업의 지속 가능한 성장을 지원하는 데 사용될 것입니다.
Hepsiburada (NASDAQ: HEPS) a annoncé que sa filiale Hepsifinans a complété son troisième émission d'obligations d'une valeur de TRY 100 millions à des investisseurs qualifiés nationaux le 4 mars 2025. Cette émission fait partie du programme d'émission d'obligations/billets précédemment approuvé d'un montant total allant jusqu'à TRY 1,05 milliard par l'Autorité des marchés de capitaux.
Les obligations ont une maturité de six mois avec un taux d'intérêt de 43,00% par an, avec des paiements de capital et de coupon dus à l'échéance. Les fonds levés seront utilisés pour soutenir la croissance durable de l'activité de financement à la consommation de Hepsifinans.
Hepsiburada (NASDAQ: HEPS) gab bekannt, dass ihre Tochtergesellschaft Hepsifinans am 4. März 2025 ihre dritte Anleihe mit einem Wert von TRY 100 Millionen an inländische qualifizierte Investoren ausgegeben hat. Diese Emission ist Teil des zuvor genehmigten Gesamtprogramms zur Emission von Anleihen/Schuldverschreibungen von bis zu TRY 1,05 Milliarden durch die Kapitalmarktaufsichtsbehörde.
Die Anleihen haben eine Laufzeit von sechs Monaten mit einem Zinssatz von 43,00% pro Jahr, wobei sowohl die Haupt- als auch die Zinszahlungen bei Fälligkeit fällig sind. Die eingesammelten Mittel werden verwendet, um das nachhaltige Wachstum des Verbraucherkreditgeschäfts von Hepsifinans zu unterstützen.
- Successful completion of third bond issuance indicating market confidence
- Access to TRY 100 million in new funding for business growth
- Part of larger TRY 1.05 billion approved issuance program providing funding flexibility
- High interest rate of 43% per annum indicates significant borrowing costs
- Short-term maturity (6 months) may create refinancing pressure
Insights
Hepsiburada's subsidiary Hepsifinans has completed its third bond issuance of
The
This strategic move demonstrates Hepsiburada's commitment to vertical integration by strengthening its consumer finance arm, which creates a dual advantage: potentially increasing purchasing power on its e-commerce platform while generating a complementary revenue stream through interest income. The short six-month maturity structure provides flexibility while limiting long-term interest rate exposure.
The measured approach to capital raising—utilizing only a portion of the approved program rather than the full amount at once—suggests prudent financial management and a staged growth strategy for the consumer finance business. For the e-commerce ecosystem, expanding financing options typically leads to higher average order values, improved conversion rates, and enhanced customer retention.
ISTANBUL, March 21, 2025 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announced the third bond issuance of its indirect wholly owned subsidiary, Hepsi Finansman A.Ş. (“Hepsifinans”), at a nominal value of TRY 100 million.
Further to our disclosure in a report on Form 6-K furnished on September 11, 2024 regarding the Capital Markets Board’s approval of Hepsifinans’s issuance of bonds or bills with a total aggregate principal amount of up to TRY 1,050,000,000 in one or more tranches within one year, Hepsiburada announces that Hepsifinans closed its third bond issuance to domestic qualified investors on March 4, 2025. The bonds have an aggregate principal amount of TRY 100 million with a six-month maturity. The bonds will accrue interest at a rate of
Forward-Looking Statements
This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements. These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P) with approximately 100 thousand merchants.
With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfilment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.
Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye in reaching millions of customers.
Investor Relations Contact
ir@hepsiburada.com
Media Contact
corporatecommunications@hepsiburada.com
FAQ
What is the size and interest rate of Hepsifinans's March 2025 bond issuance?
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