Through the “Trade and Technology Empowerment for the Earthquake Region” program, Hepsiburada Contributed to a TRY 9.6 Billion Trade Volume in the Region in a Twenty Four Month Period ended March 11, 2025

Rhea-AI Summary

Hepsiburada (NASDAQ: HEPS) has announced the results of its two-year 'Trade and Technology Empowerment for the Earthquake Region' program, which ran from March 2023 to March 2025. The program achieved significant milestones in supporting businesses affected by the earthquake:

Key achievements include:

• Approximately 10,400 active merchants in the earthquake region, including over 6,500 new businesses
• 13.5 million products sold through 9.1 million orders
• Total trade volume exceeding TRY 9.6 billion
• More than 4,100 women entrepreneurs generated approximately TRY 840 million in trade volume
• Around 5,000 SMEs and tradespeople received training at E-Commerce Specialization Centers in Adana, Hatay, and Kahramanmaraş

Positive

• Generated TRY 9.6 billion in trade volume over 24 months
• Added 6,500+ new merchants to the platform
• Facilitated TRY 840 million in sales from women entrepreneurs
• Achieved 9.1 million orders for 13.5 million products

Negative

• None.

Insights

E-commerce and Growth Analyst

Hepsiburada's two-year earthquake region empowerment program has created meaningful economic impact while strategically expanding their seller ecosystem. The initiative generated TRY 9.6 billion in trade volume across 9.1 million orders, demonstrating how corporate social responsibility can align with business growth objectives.

The program's most significant achievement is onboarding 6,500 new businesses to Hepsiburada's platform, representing a substantial expansion of their merchant base in the earthquake-affected region. This increases the platform's product diversity while creating sustainable digital infrastructure in previously underserved areas.

The TRY 840 million trade volume from women entrepreneurs highlights Hepsiburada's effective market penetration strategy targeting diverse seller demographics. By training approximately 5,000 SMEs through their E-Commerce Specialization Centers, Hepsiburada has established themselves as more than just a marketplace – they've positioned as a comprehensive business enablement platform.

While the program's scheduled conclusion means direct support initiatives will end, the established digital commerce ecosystem represents lasting infrastructure. The merchant relationships and trained entrepreneurs will continue generating value for both the region and Hepsiburada's platform, creating a foundation for continued economic activity beyond the program's formal timeframe.

ISTANBUL, March 17, 2025 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces the 24-month results of the “Trade and Technology Empowerment for the Earthquake Region” program (the “Program”) for the period from March 6, 2023 to March 11, 2025.

Since the Program’s launch in March 2023:

•  The total number of active merchants operating in the earthquake region has reached approximately 10,400, with over 6,500 new businesses selling their products online through Hepsiburada.

•  Active sellers in the earthquake region sold a total of 13.5 million products through 9.1 million orders, generating a trade volume exceeding TRY 9.6 billion.

•  The trade volume generated by over 4,100 women entrepreneurs and women’s cooperatives in the region reached approximately TRY 840 million.

•  The number of SMEs and tradespeople receiving training at the E-Commerce Specialization Centers in Adana, Hatay, and Kahramanmaraş reached approximately 5,000.

The Program ended this month, following the expiration of its two-year term.

Forward-Looking Statements
This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s “Trade and Technology Empowerment for the Earthquake Region” program. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P) with approximately 100 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfilment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye in reaching millions of customers.

Investor Relations Contact
ir@hepsiburada.com

Media Contact
corporatecommunications@hepsiburada.com

FAQ

What trade volume did Hepsiburada's earthquake region program generate between 2023-2025?

The program generated a trade volume exceeding TRY 9.6 billion through 9.1 million orders and 13.5 million products sold.

How many new merchants joined Hepsiburada's platform from the earthquake region?

Over 6,500 new businesses started selling their products online through Hepsiburada, contributing to a total of approximately 10,400 active merchants.

What was the impact of HEPS's program on women entrepreneurs in the earthquake region?

Over 4,100 women entrepreneurs and women's cooperatives generated approximately TRY 840 million in trade volume.

How many people received training through Hepsiburada's E-Commerce Specialization Centers?

Approximately 5,000 SMEs and tradespeople received training at centers in Adana, Hatay, and Kahramanmaraş.